Under the Influence with Terry O'Reilly
But Wait, There's More!
Dive into the fascinating world of advertising and marketing with "Under the Influence with Terry O'Reilly," a podcast that explores the compelling stories and ingenious tactics behind successful ad campaigns. Hosted by the seasoned Terry O'Reilly, this series offers a treasure trove of insights, demonstrating how marketing shapes our culture and daily choices. Each episode decodes the strategies of top brands, giving listeners an insider's view of what makes consumers tick. From classic TV spots to the latest digital marketing trends, Terry's storytelling brings the art and science of advertising alive, making it accessible and engaging even for those outside the industry. Listeners will also enjoy guest interviews with leading experts and marketing gurus who share their experiences and lessons learned from the field. Whether you're a marketing professional looking to sharpen your skills, a student of media, or simply curious about the impact of advertisements in our world, "Under the Influence" provides valuable context and entertainment. It's not just about ads; it's about how creativity meets strategy in the quest to capture hearts and minds.
Episodes
The Gong Show: Ads That Could Never (Ever) Run Today
In this intriguing episode of "But Wait, There's More!" host Terry O'Reilly delves into a selection of advertisements from the past that are shockingly offensive or inappropriate by contemporary norms. He examines ads that were once considered acceptable but now provoke disbelief, such as sexist portrayals, endorsements by doctors for smoking, and the use of babies in promoting products like cigarettes and soft drinks. The episode not only highlights the absurdity and offensiveness of these ads but also reflects on the cultural shifts that have led to their current unacceptability, providing listeners with a fascinating look at how societal values around advertising have evolved over the decades.