SaaStr 735: How to Navigate the Shift to Generative AI with PagerDuty's CEO Jennifer Tejada

Primary Topic

This episode focuses on how businesses, especially startups and tech companies, can integrate and leverage generative AI within their operations to improve efficiency, innovation, and competitive advantage.

Episode Summary

In this insightful episode of SaaStr, host Jason Lemkin engages with Jennifer Tejada, CEO of PagerDuty, to discuss the transformative impact of generative AI on business operations. The conversation delves into the specifics of how AI is reshaping workflow processes to be more dynamic and less reliant on human intervention. Tejada shares PagerDuty's journey and its strategic integration of AI to enhance incident management and preemptive problem-solving, thus enabling faster and more effective decision-making. The discussion also covers broader themes, such as the challenges and opportunities presented by AI, the ethical considerations, and the future landscape of AI in business.

Main Takeaways

  1. Generative AI can significantly reduce routine tasks, allowing employees to focus on more strategic and innovative work.
  2. AI-driven tools are becoming crucial for businesses to maintain competitiveness and efficiency, particularly in tech and customer service operations.
  3. The integration of AI must be approached with caution to ensure it does not compromise the integrity and trust in the systems.
  4. There is a growing need for businesses to adapt their work culture to leverage AI effectively, fostering a mindset that embraces continuous learning and adaptation.
  5. Ethical considerations and data privacy are paramount as businesses implement more advanced AI solutions.

Episode Chapters

1: Introduction to the Shift in AI

Jennifer Tejada discusses the evolving landscape of AI in business, emphasizing the shift towards automation and predictive technologies.
Jennifer Tejada: "AI is not just about automating tasks but about enhancing the capabilities of human teams."

2: Practical Applications of Generative AI

Exploration of how PagerDuty uses AI to improve response times and predictive analytics in incident management.
Jennifer Tejada: "Generative AI has allowed us to forecast and mitigate issues before they escalate, significantly reducing downtime."

3: Challenges and Ethical Considerations

Tejada addresses the ethical implications and challenges of deploying AI, such as data privacy and the potential for job displacement.
Jennifer Tejada: "It's crucial to navigate the ethical dimensions of AI to maintain trust and integrity in our operations."

Actionable Advice

  1. Evaluate AI tools that can automate routine tasks to free up resources for more strategic initiatives.
  2. Implement continuous learning programs for employees to adapt to AI-driven workflows.
  3. Develop a clear ethical framework for AI use to address privacy, security, and integrity concerns.
  4. Engage with AI experts and consultants to tailor AI solutions that align with specific business needs.
  5. Monitor AI impacts regularly to optimize processes and ensure compliance with ethical standards.

About This Episode

Jennifer Tejada, CEO of PagerDuty, discusses the influence of AI on business workflows, focusing on automating operations, maintaining customer trust, and navigating generative AI challenges. Together with SaaStr CEO and Founder Jason Lemkin, they addresses the role of AI in managing incidents, improving efficiency, and changing decision-making in enterprises. Lastly, we delve into how AI and human roles can coexist, foreseeing a shift towards high-value work as automation increases, with a call for leaders to embrace AI's potential while adapting to technological advancements.

People

Jennifer Tejada

Companies

PagerDuty

Books

None

Guest Name(s):

None

Content Warnings:

None

Transcript

Jason Lemkin
Welcome to the official SAsTr podcast, where you can hear some of the best SASTR speakers. This is where the cloud meets. Get more when Northwest registered agents start your business, they'll form your company fast and stand up your entire business identity in minutes. That means business free domain business email, website hosting address mail scanning, business phone app all within minutes. Visit northwestregistered agent.com SASTR to start your business today.

Are you overwhelmed with paperwork managing overseas contractors? Say hello to efficiency with reboot's contract management solution seamlessly handling invoice, fixed payments and compliant localized contracts. Kickstart your free trial today@remote.com. Dot up today how to navigate the shift to generative AI with pager duties CEO Jennifer Dehada and myself, Saster CEO and founder Jason Lemkin. Welcome everyone at SASTR and across the world in the globe.

Watching this now. Later, we are here on a first of a large journey. We're on Saster Digital AI day. We're going to go even bigger at Saster annual this year on our journey to understand really how AI is going to impact business workflows. And I couldn't be happier to have our kickoff guest be Jennifer Tejada, CEO of Pagerduty, a multi time parts astra guest and community.

Now, looking back, I think Jennifer, first time she joined us, it does not seem like yesterday, but I think in 2016 you joined around 2016, you joined Pagerduty and came to maybe the second Saturday right after that. Does that sound right? That sounds exactly right. Okay. I want to talk about AI for a lot.

And I think actually Pagerduty is so early to automation, I think it's one of the best companies in the world to talk about it. But let me ask you one meta question. 2016 you joined Pager duty. Yes. Okay.

One bit of advice to the world. How do you keep going? I don't mean that. It's just, it's hard. And we are seeing in 2021, we had, as you've talked, we saw the great resignation, the great this.

We're seeing more CEO's leave now I'm seeing a quiet acceleration of CEO's. So any advice to, to, to bucking up and going long? What have you learned? You're coming into what, the 8th year of running pager? Yeah, I'm in my 8th year.

Jennifer Tejada
I always joke like I'm eight years into a three year gig. I think that one, it starts with what are your motives and why did you want to be a CEO? Because if your motives are for power and fame and authority and financial gain, that's a short game. That's just not going to serve you over the long haul. But if your motives are around growing people, making markets really building value for others, then the last several years, while in some cases exhausting, and I think there is such a thing as crisis fatigue, they've also intellectually really stimulating.

Some of the most interesting moments I've had in my career were early in the pandemic when a number of SaaS public company SaaS CEO's and I were getting on a call weekly to try and figure out how to navigate this thing where employees were coming to us for advice on health and safety, for their parents, for instance. As opposed to what do you need to do at work this week? What are our strategic priorities, et cetera. If you can embrace the intellectual learning curve and find joy in the steepness of that curve, sometimes it's actually quite invigorating. The other thing that I connect to is one of the reasons I still do this for a living, and I've been at it for several decades, is I love to see a person achieve something they didn't think was possible for them.

And as a CEO, you're often asking people to do something they initially think sounds ridiculous or impossible or completely unreasonable, and then they achieve it. You have to enable them and support them and empower them in doing that. But that sort of joy and that personal growth in that surprising themselves in their own potential, to me, like that fills my cup. And so that enables me every year to get up and reinvigorate myself over our strategy or company kickoff. Or like, how many sales kickoffs have I done?

How many achievers gloves have I been to? It's a lot. But what makes each of them different and more fulfilling is the people and watching people really change and develop over time and also make these markets that when I joined pagerduty, everybody thought it was a feature, not even a product, much less a platform or a company. And I think we proved them all wrong, and we're still early in our journeys. It also comes down to what you truly believe and what you're willing to stand behind over time, because people will always test your conviction.

And that's just part of your day job as a CEO. Yeah, maybe even half of it over time is watching what the great people you help empower the great people to go do. Right. And that if you build a great culture that happens every year, there's a bunch of great people that spin out of that. It's rewarding.

And sometimes they spin out of your company and they become CEO's elsewhere, or heads of comms, or product leaders, et cetera. That's also fun to see what our alum are doing out in the world and how they've taken the culture that we've developed here and demonstrated that you can be high performing, you can be diverse, you can be like innovative and serve a community that you really care about in different ways. So for me, it's a lot of fun. It has had its moments the last couple of years, I'm not gonna lie. All right, we could do a whole session on that, on going long, but let me talk about AI, and let's step back for a minute.

Jason Lemkin
There's so much in the media about AI, but I think so much of it is focused either on text to cartoons or on almost consumer chat GBT. And that's great. But let's step back from when I think about business workflows, I think about AI is becoming workflow on. I hate, almost hate this term, but workflow on steroids, it is the next generation of workflow. And when I think about Pagerduty, going back to the old days, I remember, I don't know when Pagerduty, it was a disruptive.

Even the very early version was disruptive because it took automation to the next level. So where's the line between automation and AI? How are you thinking about this? Am I thinking about that? Right.

Jennifer Tejada
It's, it's a little blurry for people, and we've had a very long history with AI itself because we used analytical AI and started building a foundational data model even before I got here. It was one of the things that attracted me to pagerduty was, yeah, three co founders were collecting all this data in hot storage. That enabled us to move from just helping companies respond more effectively to incidents, to predict them, prevent them from happening, and in fact, solve major incidents faster with the benefit of historical context as well as technical context. And context is magic, but it's often very hard to come by when you're solving really complex problems. And so I think that when we talk about generative AI today, there's a lot of low hanging fruit in reducing some toil and having a co pilot or an assistant that's going to take some of the crap off of your desk for you so you can do more fulfilling work.

There are some of the neat consumer applications that enable you to make yourself look prettier in your instagram avatar or generate your first draft of your resume. But I think the real value is surfacing deep context that helps humans to do more incredible things at a much faster rate than much faster velocity. And I think that's where the true automation will be in, like the disruptive work that people are either freed up and unable to do or enable to do more effectively and more quickly as the result of having the assistance and this rich context the head starts that we talk about through first drafts and like having that toil removed. I think you and I were talking about the skill shortage earlier. There is still a major skill shortage in technology.

It's getting worse as a result of generative AI. And so you also need to find ways to keep your employees engaged. And they don't want to do toil. They don't want to have to deal with a lot of menial crap that is hitting their virtual desk. They want to do the fulfilling work, the innovative work, the work that helps them grow as human beings and as leaders.

And so this also helps to remove some of that layer that you have to get through that is necessary in building a business. But I would also say, like, when you're thinking about it from a startup perspective, there's a few ways to look at it. There's how do I leverage generative AI in my operations to become more efficient? How do I leverage generative AI in my product to drive competitive advantage and to drive more value for my customers on a much shorter timeframe? And then how do I think about supporting my customers in enabling generative AI?

Most of our customers are enterprises, and theyre in varying places on the continuum in their journey in terms of how they are adopting generative AI. And I think thats also, its also really important to remember that as startups or as tech companies, we come at this from a very different perspective than maybe a one 60 year old Fortune 100 enterprise company that has a lot of legacy, a lot of incumbency, and a lot of regulation and risk they have to manage on a day in and day out basis. Yeah, and I want to dig into that, but let's, I want to spend just one more minute on the enterprise. When you talk with enterprise executives, leaders, CIO's, vps of engineering, CEO's and big companies, where is the line between automation and AI versus generative AI? What's the real dialogue happening?

Jason Lemkin
Because it's not the same as on Twitter or ads, right? Yeah, but there is excitement, there's trepidation, but also the excitement's real. So what are you being asked to do? What are the real conversations in the enterprise and is it really AI automation? Is it, what are they really talking, what are you guys really talking about?

Jennifer Tejada
I think generative AI is absolutely accelerating the appetite for automation. A year ago, prior to the sort of dislocation that we saw in the macro from an economic standpoint, yeah, CIO's that were protecting their empires, that had head counts sitting in network operations centers or security operations centers or customer service centers, that they were holding on tightly because budget and people meant power. And now they understand that if they don't figure out how to use automation as a lever to both improve their margins but also improve the customer experience and most importantly, innovate more with less resources, they'll be the ones without jobs at the end of the year. So what we're seeing is a very different openness and appetite on the part of technology leaders, whether it be CIO's chief digital officers, coos, heads of revenue, saying, actually help me figure out how to replace some of the work that my human beings are doing with generative AI, so that I can either free them up to do the value, move them up the value chain to do the value added innovation work that I need them to do. Because by the way, I also have to innovate faster.

I have to improve my innovation velocity every day or every month, or help me figure out how to improve my margins so that I still earn the right to be here as a leader in a few months or a few quarters. So that shift in appetite is very pronounced. I think the willingness to experiment is very pronounced. And also the expectation that generative AI will do more than just automate the simple stuff that eventually we will see generative AI build its own code, repair its own code, manage customer conversations in a way that the customer might not be able to tell whether they're talking to a human or a bot. We think that's all totally realistic, but most of the gender of the eye we see being adopted did now, and in the next several quarters is we call human in the loop.

There's still a requirement for oversight, for judgment, and there's still a lot of experimentation and learning that has to happen. And we need the smart and strategic employees monitoring how their AI is working so that they can also improve the product to market fit, improve the application, improve the safety of that application for their customers. And what do you think? I'll tell you a sad story for a minute. I'm not going to name names, even though it's so.

Jason Lemkin
When my last startup got acquired, I resisted and resisted, but eventually our DevOps team got assimilated by the acquiring company and we had a true sev one. Okay, on, I think it was the last Friday of the month. Not good for a sales focus, is it? Last selling day of the month? And I think it was December 29, 30th, 31.

Their team took the week off. We were down for four days, Jennifer. Yes, four days. Okay. So you can see why I have always had a passion about the space, but you can see why.

So the question is, is what can AI do that you're seeing that people just won't, don't want to do? Like we can talk about human in the loop, but I think it's an interesting, let's come back to that. But what can AI do that people just don't want to do today? What do people do? What are you seeing there that AI can literally do better?

Because people don't, they don't. AI literally can do it better in 2024. What can it do? We've already launched a number of generative AI features within the Patriot platform that our customers are really excited about. One of them is AI generated status updates.

Jennifer Tejada
So when you have a major incident running, there are a whole bunch of stakeholders within your business and outside of your business and your customer base, your partner environment, et cetera, that need to know what's going on, right. Because their businesses rely on you or their jobs rely on you or there's risk to manage or compliance fines that could be coming in, et cetera. So one of the features, one of the early features we launched was AI generated status updates. And what happens there is the generative AI operates like an assistant watching what's going on in an incident response and drafting those updates for you. So then you just go in and double check them and release them and you're able to keep that cadence of communication much more efficiently and much more effectively.

But what you don't have to context switch out of problem solving mode in those moments that really matter. Another example is something we're working on called catch me up. So oftentimes, to your point, some of these major incidents, and we've seen them with airlines, we've seen them with streaming services, we've seen them with mobile network providers and banks, they go on for hours and days. And so you have handoffs, you have operators or incident commanders or troubleshooters that are rolling in and out of these incidents and they have this handoff process that's pretty arduous and a lot of context is lost in that manual process. So the idea here is this concept of catch me up.

I've shown up, I'm on call. Here I am. Catch me up on what's happened really quickly. And again, I think I said this earlier, context is magic when you are trying to problem solve another area that I think really replaces human beings cause humans remember things in their own context and in their own perspective. In the past, we've looked at the difference between what a human being says happened in a post mortem versus what actually happened in the time series.

Data that we track has all been meaningfully different, even servicing what happened in a previous similar incident. The fact that a similar incident actually occurred, and this incident's not a snowflake, is often surprising to people servicing how that the playbook or the automation automated runbook on how that last incident was solved and giving you a radio button to just run that play and see if you can solve the incident quickly. Like these are huge time savers, they're toil reducers, but they weren't possible. They weren't entirely possible without generative AI. Some of the pattern matching was possible, some of the workflow automation was possible, but the speed with which we can incrementally improve the diagnostic or iterate on the recovery is meaningfully different.

And also, like every time a user tries one of these features and sees that it works, the adoption rate is fast. It's faster than what we've seen with previous features. So that's a pitching point. Yeah, we are seeing if it works. And that comes back to the consumerization of generative AI, which I think is an important thing for us in businesses in some ways.

At Pagerduty, we think of generative AI as a super intuitive window into all the things our platform has always been able to do. But that was harder for users to discover, and now they can just yell at it or ask. It's like you see your teenager yelling into their phones all the time and doing everything voice to text. Like, imagine what's possible when people get really good at prompt engineering or when the AI starts to improve your prompts for you. So I think it's the consumerization is also important in terms of how you drive usability and how you drive uptake of these features and services.

Jason Lemkin
You made a really let's talk about what enterprises want today. You made a super interesting point that when they start using, hey Judy, AI, the adoption's really fast, right? It rips through the enterprise. Basic question on the flip side, is it utterly table stakes today? Can you even be competitive as a vendor if there's so much energy around AI.

Can you be competitive if you don't have an offering? The way I think about it depends, right? It depends on the utility of your product and your platform. As it is. One of the things that we knew right away was going to be important to us was fidelity.

Jennifer Tejada
So our customers trust that when they are orchestrated into an incident process, that it's not going to be a false positive and it's not going to be a false negative. So if you suddenly start spraying AI generated junk at them and reduce the integrity of the entire platform, that's not a good thing. So we told our customers early on that we would likely go slow to go fast because we wanted to make sure we could tune models and not be shipping them garbage on any given day. And eroding that trust that we built with customers. And by the way, delivering that level of fidelity at scale is a really technically an architecturally hard problem to solve for.

Jason Lemkin
It's a ten x harder than the problem before. Totally. So that was the first thing is like understanding what your customers expect from you already and making sure that your race to get into the game doesn't road the customer trust or the value proposition that you already have in place. The second thing is I think there's a lot of stuff that generative AI can do that falls into the low hanging fruit category, but is also low value. And we may see a little bit of a glass clip on that.

Jennifer Tejada
That kind of stuffs going to become table stakes really quickly. But where were seeing really interesting innovation in our customer base and even within our own teams, it often comes from the teams that understand the business problem the most and dont have the most data. Scientists dont have the most experience in AI, but actually can really articulate a big hard problem and start chipping away at how generic I can help them solve it. And what I hear from a lot of my CEO, peers or customers in the enterprise, in the Fortune 100, is that some of their least technical teams are coming up with the most interesting applications for AI. Now, we just commissioned some research and launched a survey with Fortune 100 CIO's today.

And one of the things that we heard was that 100% of them, not a single CIO was an outlier on this. Have concerns about the security risks, the privacy risk, the data risks of this technology. And part of that is because they're regulated and they can lose their jobs and their reputations. These are human beings, right, that have to run these businesses. So I think as startups and as tech leaders, we have to be careful in having empathy for where they come and where they're coming from.

As opposed to what our starting point, like, I can take a much higher risk in a less regulated industry than my peer in an investment bank can, or my peer in a healthcare or Sarma business can. Over half, 51%, said that they will only adopt generative AI after they have the right guidelines in place. And those guidelines are still evolving. Right. In terms of how you create a framework, I've heard Julie Sweet from Accenture talk about this a lot.

How you create a framework for responsible AI in a company that has tens of thousands or hundreds of thousands of employees that are going to do things, experiment at their will, right? Almost 100%, 98% actually pause their AI experiments to establish policies, and yet only 29% feel like they have the right guidelines in place. And so I share that because it tells you how early the big businesses are in this journey. And I think, again, like, I used to have developers that would tell me, I know everything I need to know about our customers. I'm a developer, they have developers, it's the same.

And I'm like a developer in a 150,000 person bank, has a different remit than you do, has to work within different constraints, is working on different things with different tech stacks. So I'm not sure that's entirely true. When we asked tech leaders, like, what's keeping you up at night? One of the big things is sensitive information disclosure, like making sure that my proprietary material, non public information, doesn't actually turn up in someone's LLM somewhere. Yes, and data privacy violations.

And that's. I could spend a day talking about this, but you should probably find, like a corporate securities lawyer to come to that event. If you look at all the different jurisdictions and their approach to data management and data privacy, that's a minefield. There is very little consistency. And so when Julie says you have to build a framework for responsible AI, she's not just talking to the large companies, like, we are going to have to staff the ability to manage this from a privacy perspective, from a security perspective, from a data management perspective.

And we have to expect that there's a whole set of new use cases around major incidents that are going to come through those vectors. And then the last thing that I'll say that comes up a lot is that my peers, the leaders in Fortune 100, Fortune 500, the global 2000 companies out there, know that the cyber criminals are getting increasingly more sophisticated, and they can leverage generative AI, too. And so the attack vectors are increasing at an unmanageable rate and the sophistication of attacks is changing. And so zero trust isn't enough. Right.

There's. I think this is going to continue to evolve from a cybersecurity perspective, that as developers, as tech founders, we have a huge responsibility to anticipate what some of those new threat vectors and vulnerabilities will look like and help to design them out of our use cases, out of our products and services, and help our customers along the way. There. From a nomenclature perspective, if zero trust isn't enough, how are CIO's and others? What's beyond zero trust?

Jason Lemkin
What's the next? What's the next. How you respond? How you respond? Is there a term?

Is there an area? Is there something beyond it? Or question, I should coin a term. The way we think about it is anticipating the unexpected. Like your job is to anticipate the unexpected and be ready for it.

Jennifer Tejada
And one of the things that customers talk to me all about is it's not downtime and outages, it's disruption. It's someone getting access and sitting dormant for a while until they decide they want to blow you up within a supply chain attack, for instance. So it's anticipating that and being prepared to respond to an event quickly to prevent an event from becoming a material business impact. And that's why we believe the incident response TAm is really underestimated, because we see the types of material impacts that are coming up and also the sort of value chain of derivative impacts to a business that come behind that. So, for instance, companies are now public.

Companies are now required to file within four business days after they've had a material event of any kind, that's not just a cyber event. So even just figuring out what the definition of material is on the fly, while an event may be running from the moment that event starts, and you can define that event as material, the clock is ticking on your four day filing. Right? And so even, like, how we classify these things, how we communicate to our constituents the potential impact, how we give other customers a heads up if we're having a problem that they could see in the future. So it's different than just building a moat and trying to keep everybody out, which is, was the mindset around security.

It's different than simply simply improving your. How many nines you have in your availability right now? What is the cost of disruption in a business? How much does. There's an old saying that trust is gained in droplets and lost in buckets, right?

How much does trust leakage actually cost your business? Over time, in customer loyalty and subscribership, in margin, etcetera. And so I think there's a lot of derivatives that we're still really early days in trying to figure out here. It's a good point about growing, tam. I find that sometimes the line between automation and AI is reactive versus proactive.

Jason Lemkin
What folks want out of AI is don't just identify the problem, right? Don't just act on something, but use AI to seek it out before it happens, right. To find the root causes before they rise to the surface. I think that's some of the dream, right? Is to move automation to proactive before it happens.

Jennifer Tejada
And there are a lot of examples of it that exists. Like we launched an AIOps product over four years ago, and one of the primary goals was to consolidate all the telemetry that's coming in. Because our customers are spending millions of dollars in observability and still learning about more than half of their incidents from their customers. Makes me cry a little bit. Customer is telemetry.

Right. So how do you capture all that signal from your social listening environment, from your customer support environment, from, from all of your observability and your telemetry from your people? Yeah. And recognize which events are signal that can signal real problems. The canary and the coal mine, which events are noise and remove.

That's toil that we were, that AIOps removes for people, but also how certain events conspire to become major incidents and disrupting those events from becoming a business, a material business impact that is predictive and proactive. And that's where all of our customers are trying to go. We've been at that now for many years, and we're now improving it with generative AI. But one of the things that takes customers a little time is they also have to change their culture. They have to change, I often say, like, our customers have this operations chasm to cross.

They have modernized a lot of their tech stack, they have even modernized some of their people. But the way they work looks a lot like it did after World War Two. It's a military designed command and control authority at the top. That's where decisions get made. Stuff has to go through approval loops, tickets go through queues, like, that is not the way consumers think.

Consumers want a perfect experience right now, and if they don't get it, they go somewhere else. So we had to cross this chasm between the old way of working and the way consumers expect you to work. And generative value is one of the only real answers there in terms of speeding that up and to your point earlier, taking steps out of the workflow, like how do you, instead of having a system that recognizes events and then orchestrates those events through people and captures the process and troubleshooting, how do you get from event to code? Right. Code new change injected in the CICD process.

One of the things working on is how do you have less people involved in events? Pretty simple thing, but a lot of expertise is often required. A lot of organizations don't know who their experts are, don't know who their service owners are. Importantly, one of the big questions I get asked all the time by CIO's is help me prioritize my technical debt. What within my.

Jason Lemkin
That's a big project. What within my list of technical debt is driving the most fragility in my system I see. Right. And aiops can help you do that. So those are some of the things that.

Well, that would grow your tam a lot. That's highly valuable. Highly valuable, right. Highly valuable. Those are the things I think we're all trying to unlock is it feels like there's a lot of budget going to AI in the enterprise.

Like we can see it in Nvidia and Azure and others, but it's murky where it's flowing. It's murky. It's murky where those dollars are flowing. Yeah. It's murky where the winners are in the value chain.

Jennifer Tejada
And while there's a lot of budget moving to AI, there's not huge growth in it. Budgets blow. That's almost the conflict or the confusion. Right. And so growing.

Jason Lemkin
It is growing, but not at the rate that AI spend is growing. Exactly. So the challenge that CIO's have is this conflation of I have to free up resources and capital to invest in generative AI or I will fall behind or be disrupted. In order to do that, I have to leverage generative AI in my business or automation to find other efficiencies. And we see our customers are worried about three things.

Jennifer Tejada
Protecting revenue or growing revenue by increasing their innovation velocity. Yeah. Improving their margins, because margins are now more important than growth at all costs and mitigating risk. These are the three things you can avoid automation to all those things, right. To free up resources so that you can invest in generative AI and your products and services.

But there isn't like a structured roadmap for doing that. And there's a lot of noise coming at these decision makers in terms of where they're going to get value or where they're going to see true benefits from automation and where they can. So one recommendation I would have for every product leader out there is make sure that you have a way to surface value realization in product. There's nothing worse when someone comes to me with a PowerPoint slide that says, here's the ROI you received from the $4 million you spent with us in the last four years. And I'm like, why isn't it like DoorDash where it tells me I saved dollar twelve on every order right there in the app?

Right. Surface the value realization so that your customers can keep score of their benefits, right? They can, yeah. It was just accepted as a given. And through about 2022.

Jason Lemkin
Right. You didn't have to show that. Yeah. Oh, yeah. Now everybody wants you to put your money where your mouth is.

When you talk with CIO's and senior leaders, the conversation you're having, a co, did they push you a lot more on seeing Directri, even from pagerduty? Or are you the mission critic? Like what? How is that how the conversations changed the last 18 months? We talked a lot about this during our earnings calls.

Jennifer Tejada
And one of the things that we noted were sales cycles got longer because there were more approvals. Yeah. Decisions were centralized, so the distributed decision making, a bring your own tool to work like that. Jig is up. And CIO's that have done the work, and CFO's who have done the work to centralize the decision making around technology investments, they're not going to redistribute that autonomy anytime soon because that control gives them margin leverage.

So I think the centralization of decision makers and decision making is important. We saw customers being much more cautious and so not buying ahead of their needs and not being able to anticipate things like headcount growth or budget certainty as effectively as they had in the past. And even a little PTSD there. If I'd made a commitment to a vendor and then found out next quarter that I had to reduce my run rate, my operating expense, run rate, that my only choice was to lay people off, which is the last choice that you want to have to execute on. And so a lot of them are keeping powder dry in case their budgets get cut.

Jason Lemkin
That's interesting. One of the things that you need to train your salespeople to do is really try and uncover that budget certainty. Is it really there? How long will it be there? Who really is going to have to sign off on this for the first time in many years?

Jennifer Tejada
I wouldn't say not in my career, because I've worked through a few recessions before. I've been banging around here a long time. But for the first time in many years, we saw a lot of contracts go all the way up to the CEO for signature. Because public company CEO, you almost can't believe it. In some cases, you can't believe this deal.

Jason Lemkin
Doesn't she or he have something better to do with their time? Yeah, you almost can't believe it until I'm asked to text a CEO the night before the last day of the quarter to say, hey, you're not going to believe this, that your page of duty contract is sitting on your desk and you better have a good relationship with that guy or gal before you have to send that text. The way we engage with our customers has changed. And likewise, not at renewal, but six to nine months before renewal in qbrs, they're asking, show me what the returns have been, because I need to be able to show my boss, yeah, I need to be. I need to be able to continue to justify this.

Jennifer Tejada
Not just justify it once the contract signed and then you're in. Yeah, it's funny, we just did a super meetup in Miami with a few hundred folks, and Adam Gross, who's now interim CEO at Vimeo, was there and it was, this was a teaching moment for me. I've gotten here and he said, I still think there's at least 30 to 40 SaaS apps we have that I have no idea why we have we don't need. So it was two learnings. One, I was surprised there was still a second app of scrutiny.

Jason Lemkin
A second, rather a second round. I thought the app layoffs were behind us. There's only so many efforts. You can get everyone in the room and say, what do we need? What do we don't?

Two, I was surprised the CEO cared. Yeah, I was surprised that Adam, he's got a big job, right? He's just dropped into a 400 million ARR company. Why does he care if we have 40 more apps than. But go like your point?

Texting, this is tough. Like selling these. Selling's harder if you've got to go up to the CEO level. And again, like the CEO is trying to figure out how to reallocate capital to invest in generative AI experimentation and product development. Some of the things, it cracks me up.

Jennifer Tejada
Some of the things our customers that get excited about because we, we also do workflow automation. It's not just incidents. It's any type of unstructured, time critical, high value work that a customer is dealing with. And so Ryanair got really excited because they saw 90% reduction in the time they spent collecting data for socks audits. Yeah.

Sarped Zoxy. Who wants to do that as their day job? Like, nobody. Who even will do it. But there's real money.

Yeah. Who will do it anymore? There's real money to be saved that can be reallocated to a developer or reallocated to a data science, to data scientists are reallocated to advertising so that, you know, you can build your brand. Vex savers. They've done a 90 or a 75% reduction in the amount of time it takes them to train a service analyst by using generative AI.

One of the, one of the sort of easy, low hanging fruit opportunities is just how do you help your customers support themselves more effectively and not have to use customer support people and not have to train customer support people to do that? By better leveraging your knowledge bases and making them more available to customers in a more intuitive way. With generative AI, I also would say it's not all gloom and doom, right? We have customers like the large semiconductor and chip manufacturers who are a big and important part of this generative AI value chain, and they're trying to find ways to automate so they can go faster. Even when you think about someone whos building chips for GPU consumption, anything they can do to improve the efficiency of their supply chain to be able to deliver those GPU's is, yeah, massive ROI.

And thats where weve seen a lot of expansion with some of the chip manufacturers. Right. Its helping them to improve the efficiency of their supply chain. And we dont have an ad out there that says Pagerduty makes your supply chain more efficient. Right.

But it's this anticipating the unexpected, the surge of demand on their products and services has created like an untenable supply chain environment that historically has a lot of manual interplay in it, and we're automating some of that. All right, two last things I want to get because I have you before we run out of time, humans in the loop you talked about. And if you'd asked me even late last year, I would have said humans in the loop for every category humans like, what AI is going to do is going to make everyone better. It's going to make it, but it's always going to be human. You can't replace a sales rep, you can't replace a marketing manager.

Jason Lemkin
I'm less sure now, even with the CIO conservatism, which if we add more time, I'd like to dig into more do you see fewer and fewer humans in the loop in 20 252-026-2027 because the pace of innovation is so furious right now. The way I think about it is that there will be humans in the loop and less jobs to be done, right? So if you look at a role, that roles can evolve to higher value work over time. So let's take a software developer, for instance, because one question we get all the time is like, are there going to be less software developers? And therefore in your seat based license model, less need for pager duty.

Jennifer Tejada
And if you look back in history at every other disruptive, like automation or technical step change that we saw, whether it was the, the smartphone or cloud computing, distributed computing, containerization, et cetera, like every time we saw disruptive automation, we just saw developers step up their game and build more creative, interesting things with software. And over time, everything in the industry runs on software. So in our view, you just see more and more of those jobs to be done over time will need less and less supervision, and that will free that smart person up to do higher value order things to think about. What can software automate, what software has. To be better to make better software.

What new problems are going to be created that software needs to solve? Like, for instance, we can already see in our platform that generative AI is driving a faster proliferation of complexity into the ecosystem. Guess what that means? More events, more incidents, right? So that complexity is good for us in that regard.

And over time, like generative AI should help reduce some of that complexity, right? So I think it's more about like how, as leaders do we evolve these roles for people ahead of the jobs to be done being subsumed by the generative AI. Because if you can tell someone like, hey, yeah, that gender Bi is going to do more and more of the job that you have today, but the job that you have in three months is so much better because these are the things you're going to be able to do. Right, I'm with you. I haven't seen, on the time I've been building software, everything from APIs to automation.

Jason Lemkin
It hasn't, we haven't seen any great companies with fewer engineers. I've just seen the engineers build better software. Software's gotten so much better the last 510 1520. I think AI is going to make it literally, it's going to be a step function in quality. But I don't think we're going to have a lot of one person, billion dollar companies.

Jennifer Tejada
No. And then software. The other thing I think we need to think about is software showing up in a lot of new and different places, right. That we didn't expect it, right. Even you think about like how consumers respond to like autonomous cars and things.

Like, again, the culture has to change along with the technology. The car can drive itself, but it's, a passenger has to be among the willing to sit in the backseat and hope for the best as that's happening. And just like humans are imperfect, software isn't perfect. So I think we're also going to see the use cases evolve dramatically. And you asked me at the beginning of this discussion what keeps me interested and invigorated and excited doing this.

This is going to be, this is one of the most interesting moments in our time, and not just for the technology, for what it means for society, for what it means for child development, what it means for healthcare and cancer. There are so many ways that this could be profoundly just a step change for us as a humankind. But there's also a lot of stuff around it that we got to figure out because there are big problems coming alongside of this thing as there is with any new technology. And I make a living solving big problems. So that's good for us.

Jason Lemkin
All right, Jennifer, I think we're just about out of time. This was so amazing. Is there any one last thing that we missed that we should have chatted about it for AI apage? Otherwise, any one last thing to close on? I think that's a push.

Jennifer Tejada
Otherwise, I think that leaders have a really unique opportunity in the role that they play in not just making sure that we're staffing and resourcing generative AI, but that we use our experience and our intuition to imagine what AI could do for our customers, our employees, partners and our shareholders. Sometimes I think we leave that imagination up to other people, or we wait for customers to tell us, or we have our product teams try and figure it out, et cetera. And there tends to be an iterative, incremental approach because they start with what they know. As a CEO, you have broader visibility than everybody else in the company. You could start with what could be possible.

I was talking to a friend of mine who's the CEO of a tech company the other day, and she said the thing that excites me the most about my job right now is the stuff we're doing with Generative AI. And she's, it's fricking scary, but it is fun. And that's, you're the chief innovation officer as the CEO, even though you've got other people who either have that in their title or responsible for that. So unleashing the imagination of your organization is one of your number one jobs in a tectonic shift like this. Yeah, that's a great, that's a great thing to close on.

Jason Lemkin
That is our, that is every leader's job. And you should use this moment in time to get everybody together. Be hyper creative, be excited is exciting. And not everything's doable today. But there's some magic that we can do in every, at every and every everyone in business.

There's some magic we can all bring in, right? It's pretty amazing. All right, Jennifer, this was a plus. I know we're at the end of time, but I think we all learned a lot and we will catch up with you on this journey. I want to see where the copilot is in like twelve months.

I want to see where humans are in the loop in about twelve months and we'll see where we're all at on this journey. Looking forward to checking in. Thanks, Jason and everybody. Today.

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Okay, everybody, you asked for it, you're getting it. SAS Europe is coming to London. We did Paris twice. We went to Barcelona by the beach and you said, please, please take us to London. We will be there over 3000 SAS CEO's, founders, cloud executives, hundreds of VC's more term sheets than you can imagine.

Brain dates, mentoring sessions. Incredible fun. The best evening parties. And the best place to just meet that great new partner, friend, customer, whatever. Saster.

You're rotary. London. I and the rest of team Sasser. We'll see you then.

Jennifer Tejada
We'll see you then.