695. #75HARD vs Jeffrey Jensen

Andy Frisella
Yeah went from sleeping on the flow now my jury box froze fuck up bowl fuck up stove counted millions in a cold bad bitch booted swole got her own bank roll can't fold just a no head shot case cloak. Cloak. Close. What is up, guys? It's Andy Purcella and this is the show for the realistic about of the lies, the fakeness and delusions of modern society.

And welcome to motherfucking reality, guys. Today we have 75 hard verses, but before we get to that, I'd like to remind you that we have shows within the show. Okay, we got Q and A f. That's where you submit the questions and we give the answers. You can submit your questions for that show a couple different ways.

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Other times we have real talk. Real talk is just five to 20 minutes of me giving you some real talk. And then other times we have 75 hard verses. That's today. So you can find out what that's all about.

Now if you're unfamiliar with 75 hard, it is the world's most recognized and famous mental transformation program. It is free. It is the initial phase of the live hard program. You can get it for free on the audio feed at episode 208. It's not on YouTube, it's only on audio.

So episode 208. There is a book on my website, the book on mental toughness. You can get that@andiefercella.com dot. It covers the entire live hard program. In and out, top to bottom, left to right.

However you want to say it, it does it all. And then it has ten chapters on mental toughness. Why it's important, why you need to cultivate it, how it's going to improve your life, along with some case studies. Book is not required, but if you're somebody that needs to know the ins and outs in detail, it's a great book and I think you're going to like it a lot, especially at ten chapters. We have a fee for the show.

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All right, now you can go. All right. All right. I am here today with an amazing 75 hard story from my buddy, Jeffrey Jensen. What's happening, bro?

Jeffrey Jensen
What's up, man? How are you? Pumped to be here? Yeah, it's great to have you here, dude. Yeah.

Was experiencing the entire first form tour, and now I know why you walk through and film the Back warehouse, because that was some crazy stuff. Literally, watching the boxes come down and people packing stuff was, like, super, super dope. You guys have done such an incredible job. Thanks. And this place is, like, flawless, even down to, like, there's no cleaning crew.

It's, like, mind boggling. We have a. We have an amazing team, dude. No doubt. We have an amazing team of very high standard individuals.

Andy Frisella
And I'm very, very proud of what they do here. So it's really, really cool. The warehouse is cool, though. It's dope. My favorite thing to go see.

Jeffrey Jensen
And it's air conditioned. Yeah. Like, who does it gotta be? Because we got all the bars. I know.

I know. It's true. All right, so let's get into this, man. All right. You used to be pretty fat, right?

No doubt. All right. What was your high weight? Highest on the scale was 352. But let's be honest, I was probably over 360.

I just stopped weighing myself because I. Know what that's after. You hit 352, you're kind of like, what's the point in weighing yourself? So, bro, I know what that's like, man. You don't even want to get on the scale.

Andy Frisella
I got on the scale when I was big at 318, and then I was like, I'm about the same size. And I waited, like, six months to get back on fucking 350, and I thought I was 318. So it sneaks up on you because you stopped looking at it. It definitely does. Yeah.

So tell us, you know, where you're from, what you about, what do you do, and how'd you get into the 75? Hard. And let's talk about how we got there, and then we'll talk about what it was about. Yeah. So from myrtle beach, South Carolina, born and raised there and struggled with being overweight my entire life.

Jeffrey Jensen
Always thought I was, like, big boned. We all know that's not true. I was just fat, and it's crazy. In 2016, my wife Lauren and I had our first son, and that's kind of when I really hit that point of, like, man, this is bad. Like, she pushed, not labored.

She actually pushed our son levi for 3 hours. And when she was done, I was soaking wet with sweat, and I was like, that's a problem. She just pushed for 3 hours, and I'm over here just, like, comforting her, and I have, like, man, boob sweat all over my shirt. And so that was kind of my first wake up call. And in 2017, my brother Jason, I, who are business partners, launched a meal prep company called 212 Meal Prep.

And that kind of started my journey of like, hey, I've got to get my shit together. I've got to get on track. And I started losing weight. I started eating our food, going to the gym, but I never made the change on my mental side, right? I never focused on doing any mental work, changing my mindset.

And so when COVID hit, our business got absolutely wrecked. We were losing, like, twelve to 15 grand a month, and I literally had lost probably, like, 80 pounds in the first few years of owning the business. And then I just, like, ate my feelings. I was super stressed out. We had so many conversations, like, so many other businesses that got hosed during that time of, like, hey, we're either gonna have to lay people off.

We're either gonna have to close. We might have to file bankruptcy. All the things. And it was in March of 2021, right after my 33rd birthday. I ended up in the hospital.

I was blacking out randomly, and my blood pressure was 180 over 120. And they're like, man, you're lucky you didn't stroke out and die and ran all the tests, did all the things, and basically, like, you're fat. Like, you just need to get in shape. And so I hired a trainer, started working out, started eating our food again. Now, this is when?

In March of 2021, okay. But I still lied to myself, right? So I would do good Monday through Thursday and then do bad on the weekend and rinse and repeat. And October of 2021, I was at an event promoting our company, and first form showed up, and so started having some interaction with your guys, and literally, life changing moment. We were setting up our tent, and Sam Funderberg came over, and he said, hey, man, I really like your rst.

And he was talking about my truck, and we hit it off. We started talking about cars, and the next thing you know, the next 12 hours we spent between our booth and y'all's booth and I had some of the most amazing interactions with some really cool guys, and him and Chaz really left an impact on me that day. Oh, you got to be Chaz, too. I did. I'm surprised you could see him.

He's so little. I know, but you know, but it's. It's crazy. Cause I'd heard of you before. I'd listened to MFcEo project, but I had never listened to real af.

And so we were having a conversation. I'm back to being, like, 350 now. I'm promoting our meal prep company. So, like, I'm a fat dude trying to sell healthy meals. Like, I could help you get in shape.

And he's like. He's like, you should hear Andy's story. And I'm like, what's his story? So he starts sharing with me your story and talking about 75 hard. And so, on the drive home, we had a three and a half hour drive home.

We started listening to real af, and in 2020, went down the rabbit hole of some conspiracy theories. And so listening to real af, I was like, yeah, yeah, yeah. They've turned out. I'm just saying, yeah, if you know Andy Domus. That's right.

Andy Frisella
Got it right. If you're listening, you know what's going on. But I started listening to your show, and I was like, dude, this guy gets it. This is it. And so fell in love, obviously, with the podcast, and a couple days later, I was sitting in my office, and I had a conversation with my personal trainer.

Jeffrey Jensen
I was like, I think I want to do 75 hard. And he was like, and I love him. He was a great guy, but he's like, oh, that might be a little much. Like, maybe let's just focus on doing what we're kind of doing now and, like, you know, getting more consistent. And I was listening to an episode of 75 hard verses, and I started doing the math, and I started saying, all right, if I started today, man, that's going to put me.

Going through thanksgiving. That's going to put me. My dad was turning 60 that year, so we had a big surprise party. We had a ten day vacation planned. And I was just like, oh, man, that is going to, like, that's going to ruin, like, the rest of the year.

And by myself in my office with no one around, I literally said out loud, I said, you fat fuck, you will die if you don't change your life. And I remember texting my wife, and I said, hey, I'm doing this thing called 75 hard. Would love your support. You don't have to do it with me. I just need your support because it's going to be the hardest thing I've ever done.

And I literally got up. We had a gym in our office, and I put on the episode that explained 75 hard, and I did my first workout, and that literally changed everything. That's awesome, dude. So you did it how you're supposed to do it, which is once you decide you're supposed to go right, then a lot of people say, oh, I'll do it after this, I'll do it after that. And what they're doing is they're conditioning themselves and building their bitch voice up even further and bringing their self confidence down.

Andy Frisella
They're just repeating the same behavior that they've been repeating, which you know very well, right? Which goes like this. I'll start Monday. I'll start after the birthday. I'll start after the vacation.

I'll start after that wedding. I'll start after Christmas. No, you won't. You've been telling yourself that forever. That's why you're still fucking fat.

Let me ask you this. What was the difference between all those times that you tried to lose weight and then 75 hard? I think, well, one, I don't think you could. I think you have to get to a point where you're like, I've got to change, right? Like, you can't make anybody change.

Jeffrey Jensen
And I think I was finally at that point where I was like, I've got to do this. My personality bodes really well to 75 hard. I like to have structure and, like, something to work towards. And that's why I hate when people call it a challenge, where they're like, it's unsustainable or whatever. Like, no, it's a program.

It's literally, like, you rinse and repeat, and once you go through 75 hard, you realize, like, it's pretty simple. Like, the tasks are pretty manageable and doable. But I think this time it was. I did a couple things. So I'd never been shirtless in public, probably from the age of 13.

And the only person that had ever seen me shirtless was my wife. And so I made a commitment to myself that I was going to document the entire journey on social media, and that when I was done, I was going to post my before and after picture. And that scared the shit out of me because, like, I wouldn't take. My brother and I are business partners. We're best friends.

We've traveled the world together. Like, when we would stay in the hotel together, like, I change in the bathroom. So, like, me posting a photo on social media was, like, I did not want anything to do with that. And I remember listening to an episode where Sal talked about it, about when he finally got, like, vulnerable and, like, started sharing more about his journey. And that really resonated with me.

So I think one, having that, like, almost, like, created that external pressure of, like, hey, you're now accountable to all these people. And I hate losing more than I like winning. So I definitely did not want to fail. And so, like, every day, it was, like, such intention of, like, I do not want to wake up to your. Face of, like, you were just disgusted.

Yeah. You were at a point where I'm so disgusted with where I'm at, I gotta do something. Yeah. And then I also knew, like, once I, like, said I was going to do it, I was going to go 110%. Like, if it killed me, I was going to go as hard as I possibly could so that at the end of it, no matter what, I could be proud of the results.

Andy Frisella
You know what? My story is very similar to that. I struggled with my weight my whole life. I went up and down, up and down, up and down. I went from being in great shape to being extremely overweight five or six times up until the point of 2015, the end of 1519, the beginning of 16, where I was like, fuck, I'm fucking done with this, bro.

And I knew our company wouldn't grow any further if I continued to operate like that. And I was letting my team down. And what really changed for me, I was able to pull off a hundred pounds before 75 hard ever became a thing. And then I started putting it back on. You know, I went from back up from 250 to 270, and then it got to, like, 278, and I'm like, bro, I'm not getting over 280 again.

And, uh. Cause I knew that would be 300, and then it would be the same thing. And, you know, one of the things, and I'm curious to hear what you think, but one of the things that really made a big difference for me, struggling like that, was when I realized what the fundamental issue was. The fundamental issue wasn't I didn't know what to do. It wasn't that I was necessarily too lazy to do it, but my ability to stick to things, to adhere to things, was the problem.

And I recognized that that was a problem in all areas of my life. I couldn't finish. I could just start. And I would get 5610, two weeks, three weeks in, and then I'm like, oh, I'm doing good. And then I would reward myself with the same behavior that I was trying to get away from.

And I'm curious to hear your thoughts on the difference between thinking of it as I got to lose weight, rather than thinking of it as, I've got to look at this as a mental transformation that I need to make so that I can adhere to the things that I want to do in my life. What do you think about that? That is like 1000% because it switched. It for me, dude. It made it real easy when I started fucking telling myself, bro, you're mentally weak.

Like, it's just not about being fat, bro. This is about, you can't control this beer that sits in front of you. Yes. You can't control this pizza. How the fuck are you gonna build a company?

How are you gonna be successful? How. And at that time, I had built a company, but I hadn't. It's not like it now. You know what I'm saying?

And that pissed me off. Like, that fucking bothered me. Like, bro, I can't fucking. I'm losing to a fucking pizza. Yeah.

You know what I'm saying? What do you think on that? No, it's the inability to keep promises to yourself. It's like, I mean, that sums it up right there. And that was always my thing.

Jeffrey Jensen
Like, I had lost, like, 80 or 90 pounds, and we did it. We had a family cruise, so, like, we did a weight loss challenge, and, like, oh, we're gonna get in great shape for this cruise. And then I went on the cruise, and I ate like a shithead. Like, I literally just went back to my old habits. Drinking, eating, put on the weight again, and then, like, couldn't get it off.

So this 75 hard, to me, it's. It's. People say it takes 21 days to form a habit. That's terrible. Like, yeah, it's bullshit.

Yeah, I think 75 to 120 days, you actually can start to make real change. And that's what you learn with 75 hard is it's long enough that it causes you to have to have inconvenience. Right? Like, we had weddings, we had vacations, we had parties. Like, we had so many different things that you go through while you're on 75 hard, and you just learn, like, hey, the only way to get progress is to do something long enough and stop quitting.

Because, like, you said, it would be this cyclical cycle of, hey, do really, really good for even, let's call it three weeks, and just be like, oh, like, either I lost some weight so now I reward myself with pizza or I'm not seeing progress. So fuck it. This is just too hard. I might as well just eat what I want to eat. Cause I'm not seeing progress.

And so that, to me, is what 75 hard teaches you. It's like every single day. It doesn't matter about what that the end result is. It matters about every day. Doing the task and just completing it to the best of your ability.

And to me, I just kept telling myself, like, you only have to do this for one more day. Like, all you gotta do is do this today. Like, just get your tasks. Yeah. And then you wake up in the morning, like, I fucking did it, right.

Andy Frisella
And then your confidence is up a little bit. Right. You won't ever wake up with regret. Right. And that's why, like, every day you wake up and you just build momentum.

Jeffrey Jensen
And then once that momentum kicks in, I love. So I read 75 hard while I was doing 75 hard. And it was crazy. Cause, like, the way you describe the different days, like, I remember getting to the end and being in that God mode where you're just like, dude, I can do anything. Yeah.

Like, literally, I'm unstoppable. Yeah. And it's funny. My journey ended on our ten day vacation. Like, my last ten days, we were on vacation.

And, like, I remember just, like, I packed a bench and dumbbells and, like, a vest and, like, we were. We were snowboarding and people were like, oh, did you count snowboarding as a workout? I was like, no, that's not a workout. Like, that's fun. Like, a workout is 45 minutes of intentional working out.

Andy Frisella
That's right. Like, not something you would do for fun, right. Not mowing the grass, not playing golf. It's a fucking dedicated workout, bro. And that was another thing I learned.

Jeffrey Jensen
Like, I had. And obviously, like, going through the journey and having the podcast as something I listened to. Like, I literally would listen to real af pretty much on all my outdoor workouts. And having these other episodes of 75 hard verses really made a huge impact. Cause I listened to Will's episode and I remember I had a day where I worked out and I was probably at like 42 minutes, and someone showed up to my office and I had to help them.

And I went back. It was like 15 minutes that I helped them. And I went back and I finished my workout, and then I was listening to that podcast, my outdoor workout, and I was like, fuck. I was like, that workout didn't count. Yeah.

There was not 45 minutes of pure intention. And I remember getting home that night and going in the garage and be like, I gotta do another workout. Yeah, but how'd you feel after that? No, I felt great. But it's like those little things you learn of, like, this is what separates you.

This is what makes you have life change and not just continuously going back to your old habits and even weird things that I would pick up on. Like, I would get something for my kids. Like, let's say my son wanted a snack. Like, my old habit. Like, oh, I'm grabbing you some doritos.

Like, I'll just eat a couple. Like, I found myself, like, in that motion being like, oh, you can't do that. But it's like, you learn how programmed you are to just do things without even thinking. And this almost, like, un programs you makes you kind of start over, dude. You're obviously, I'm not gonna put words in your mouth, but I was a food addict.

Andy Frisella
Oh, yeah, I think so, too. Very emotional. Like, everything had to be an event. So one of the problems I always had with dieting was the cheat meal mentality, right? Like, when I would go six days, five days, and then say, oh, I get a cheat meal.

Almost always, that cheat meal would undo all the progress because it would be fucking massive. And then on top of it, it was a trigger. It sent me down the path of all the old shit that was causing all my old problems. And I'm not against. When you're fit and you've got your shit together and things are good, and you're mentally in control of your external circumstances, meaning your food, you could control it, throwing in some nice meals once in a while.

But at the end of the day, if we're going to fix this problem in ourselves of the overeating part, we have to fucking do that for an extended period of time. It would be no different than if I said you were addicted to heroin, and I said, hey, you know, you gotta fucking stop using heroin, bro. But every seven days. But you got. Yeah, every seven days you can get high.

And you know what? Also, you can do a little bit every day, just a little bit, but you can't do more than that. And otherwise, if you don't lose a little bit, you're gonna die. I mean, bro, think about how hard that would be to change that habit. And people that don't suffer with the food problem, the food addiction problem, even if it's a little bit of an addiction, you know, they can't really understand that.

You know, they'll say things like, oh, and I'm having a cheat meal is fine. Yeah, maybe for you it is. But for these people that have no control and no ability to adhere, like, both of us and millions of other people, it's. We have to go an extended period of time to recalibrate our mindset around that food. No.

Jeffrey Jensen
100%. And food addiction, in my opinion, is the hardest thing to break because you have to eat. No doubt. And that's what you learned. Like, I really had to start separating, like, food from emotion and pleasure into, like, hey, I eat to live and to fuel my body.

And now it's like, I'll even have in my plan to have, like, a refeed or a free meal. I don't. Or a cheat meal, whatever you want to call it. But it's like, most of the time, I don't even enjoy it because I would rather just eat, eat clean. Cause I just feel so much better.

Andy Frisella
Yeah, me too, bro. It's out of me now. For real? Uh, well, probably not for real. Like, I bet if I went, like a week.

Yeah, I would probably get back into it. It's easy to slip back into it, for sure now. Dude, we talk a lot about 75 hard when we, you know, we talk about not just the physical transformation. Right. It is a mental recalibration program.

And for guys like us that were big and fat as fuck, let's be real. People tend to notice the physical, but we talk a lot about the confidence, the self belief, the grit, the fortitude, the self esteem, the ability to endure. Let's talk about that for a minute. How were you before 75 hard in those areas? It sounds like you struggle with your confidence, especially when it came to your body, you were ashamed of it, things like that.

Jeffrey Jensen
Yeah, I definitely had a confidence issue 100% in my body. I feel like as someone who's kind of always been an entrepreneur and always, like, I've had confidence in other areas, but physically, that was something that, like, 1000% I lacked. Like, I did the fat guy. Like, you pull on your shirt all the time, like, trying to get it off of your man boobs, like that kind of stuff. But I'll say in my, like, early twenties, I did network marketing, so I was exposed to a ton of personal development.

And I think that personal development is phenomenal. But I think there's this culture of, like, you just constantly are either reading, listening, or going to these events, and then you're never, like, applying what you're learning. You're never actually taking action, and people get sucked into this. Absolutely. Just wheel of like, oh, I'm doing personal development, but you're not doing anything.

And so I had finally gotten to a point where, like, I was just executing all the time, and so doing 75 hard brought back in personal development. And I remembered, like, wow, like, you can be an executor, but, like, having positive stuff being poured into you too while you're executing is like the cheat code, because it's one thing just to, like, listen and read and do all the things and never execute, and then it's another thing just to execute and not have continue to get better. And so, like, starting to read again and, like, listening to podcasts and, like, all that stuff was massive for me because I used to do it all the time, and then I just got so sick of, like, well, I don't need to listen to that. I just need to go out and work and, like, execute on it. And so having that, like, having to read the ten pages a day and, like, stuff like that and even going into, like, phase one and, like, visualization and the different parts of the live hard, those were all, like, massive game changers.

Andy Frisella
That's awesome, dude. I firmly believe that most people know exactly what they want out of their life. They say they don't, but they do know. And I think a lot of people do exactly what you said. They become what I call success zombies.

They will read, they will listen, they will go to seminars, they will hire some sort of mentor. They will do all these things, and they will continue to do those things because they're afraid of actually taking action. And I think one of the great things about 75 hard is that it forces you into action, and by the time you're done with it, you're ready for more action. And so I've heard from a lot of people that it's been a big catalyst in other areas of their life, not just their fitness and not just their business, but also their relationships, their friendships, their ability to be more effective with their time. What's your thoughts on that kind of stuff?

Jeffrey Jensen
I mean, no doubt. I mean, I don't know how deep into the story you want to get, but I want to hear it literally changed the trajectory of our life. Yeah, I want to hear it, bro. That's why you're here. Yeah.

So, I mean, it's like, I finished 75 hard, which was amazing, and I had a good transformation, and I honestly. You had an amazing transformation. Yeah, but I finished it, and I literally remember waking up day 76 just being extremely afraid, like, I'm going to fucking lose it. And I remember, like, Lauren was like, hey, what do you want? Like, do you want to have, like, a meal or anything?

I was like, no, I don't want anything. Like, I want to go do my first workout. That's how you know you did it, right? And I went out and I did. I remember filming, like, surprise, motherfuckers.

Like, workout number one, like, here we go. And, um, I ended up. It was, like, Christmas time. I think I took, like, two weeks off and, like, still did my stuff, but before I jumped into phase one, and then I jumped into phase one. And honestly, phase one was like, another just, like, whole new level.

Because where we live, it doesn't get extremely cold. But January and February, which is kind of like where I split phase one. The water was temping out at, like, 43 degrees from the shower. And I remember waking up every morning with just such anxiety of, like, I've gotta go get in the shower. And I didn't do, like, turn it hot and take a shower.

Like, I was just more like, let's just make it cold and just go head first. And I remember the first time I was like, it feels like I'm getting hit with an aluminum baseball bat. Yeah. And I would make, like, all these crazy noises, and she'd be like, are you all right? And I would do my visualization.

Like, I would start that process in the shower. Oh, bro, you didn't do it. Then you failed, huh? There's no way you could fucking visualize when you're feeling like that. You're just visualizing.

Andy Frisella
Get the fuck out of the shower. I would do that, and then I would do, like, stretching and stuff and do more visualization. But I remember, like, being in the shower. Yeah, I'm teasing. No, I know, I know.

Jeffrey Jensen
I remember being, like, in the cold showers and, like, honestly visualizing this moment being like, hey, like, one day I'll get to share this story with you and be on the podcast. But it's crazy. Cause I did live hard. And through that process, I was probably in the middle of phase one, so I'd already completed 75 hard. I was in the middle of phase one.

So, like, I had my. My stuff together. Like, I was pretty rock and rolling. And I remember Lauren, who's my wife, came home one day, and at the time, she was an area director for a home health care company. And so she would travel all over the state, and, you know, you're going into people's houses.

She had her concealed weapons permit, so she would carry with her. Cause I wanted her to be safe. And she came home one day, and she sat me down. She said, hey, I gotta tell you something, but I don't want you to, like, freak out. Like, I don't want you to check me into a mental hospital or whatever.

She's like, I love you. I love our kids. I love our life. She's like, but I'm suicidal. And she's like, I'm really struggling with, like, intrusive thoughts and, like, all this stuff.

And, like, if I hadn't had my shit together, like, I don't know what that conversation would have looked like, but it was. I won't say it was easy for me, but, like, I was like, look, I was like, you need to go to the gym. You need to work out. You need to clean up your diet. Like, first of all, give me your gun.

Like, we're gonna put that away, and then we're gonna do things together to help you get through this. And so, like, just that alone was, like, a whole life changing moment for us. And that really, like, helped her get out of a season of, like, just craziness and darkness. And so we worked through that, and then, you know, went into phase two. And I know you talk about phase two is always hard.

Cause you have that break, and it is. It's like, phase two feels like it's 100 days long. Yeah. Even though it's only 30, and you're. Man, I'm like, I just finished phase one, and there were so many extra tasks, but you get into phase two, and you're just like, why does this feel like it's just taking forever, even.

Andy Frisella
Though it's the regular 75 hard work days. Yeah. That you've already done and you cruise through. Yeah, it is wild. And obviously losing 160 pounds.

Jeffrey Jensen
Like, I had a lot of loose skin, and so it's crazy. I had a consultation for skin removal, and when we planned the surgery out, the date that they had available was July 25. And I did the math for the recovery time, and the clearance day was day one of phase three. And I told my surgeon, I said, look, dude, I need to know, like, is this 100%? Like, this is enough time to recover?

Because I cannot miss this day. And it's crazy. I had the skin removal surgery, and I can remember, like, day one of phase three. Like, I got the clearance to work out, and I was just like, all right, let's go. And so we did phase three, and, um.

And that was a wild experience. Cause it was still, like, COVID was kind of over, but it wasn't like, some people were still wearing masks, and so, like, I love talking to people. Like, never met a stranger. I don't have a problem carrying a conversation, but having a conversation with a stranger when no one wants to talk. To you when everybody's terrified, dude, it is.

And, like, I was so. I don't want to be like, I was so next level on everything, but I feel like I was like, I just, like, if we had started a conversation and it didn't turn into a conversation, I was like, that doesn't count, but I had to, like, go the extra mile. So, like, having conversations with people was, she'd be like, what was the hardest for your day? I was like, the fucking, the conversation, like, it would give me anxiety, so I would try and, like, knock it out. But all of the things in the entire program just, there's, it's such a genius program.

Like, it literally just changes everything. And the amount of discipline that you receive from it is just, it's something like I've never experienced. Like, I tell people now we coach people, and I'm like, do 75 hard. Like, it'll absolutely change everything that you do. And that kind of led me into bodybuilding and going into bodybuilding prep, and if I would have never done 75 hard, there's no way I would have made it through.

Andy Frisella
Yeah, and you've actually had some really cool accomplishments with that, too. Tell us about that. Yeah. So I started prepping in 2023 for summer shredding, which is kind of like a new league from now. That's, that's Christian's.

Christian Guzman. Guzman, yep. Guy that owns athlete. So he created summer shredding. And the one thing I love about summer shredding is there's a massive focus on transformation.

Jeffrey Jensen
And that's another thing I love about. I like what they're doing with that. Yeah. Cause it's given regular people a chance to compete. I think it's great.

And that's what I love about first form and 75 hard is it's not this focus on, like, the elite athletes. Right. It's like, every day become an elite. Athlete, but for sure. But we all start somewhere, right?

And so that's what I love about it, is there's a massive focus on transformation of, like, hey, not everyone might aspire to be a bodybuilder, but everyone wants to be the best version of themselves. That's right. And so they announced that they were doing, like, a full season, so they're gonna be multiple shows in multiple cities. And I decided I was gonna prep for a show, and then they announced the cities, and so there was one in Tampa, which is, like, a probably eight hour drive for us. And I was like, you know what?

I was already doing a show the week after, so I was like, let's just go to Tampa and see what happens. And so we went to Tampa, and I did my first prep, and it was, like, one of the hardest things I've ever done. And if I hadn't done 75 hard, there's no shot I would have made it, because 75 hard, while it is very, very difficult, especially for someone who starts out at 360, um, you can choose your diet, right? So, like, you don't have to be in this extreme calorie deficit. Like, you could eat at maintenance, or you could, you know, eat in a slight deficit.

Well, bodybuilding is just a whole different world. Like, you're basically starving yourself at some point. And so getting through that, if I hadn't developed mental toughness, there's no shot that it would have happened. Um, but on the way down, Lauren made a joke or a bet. She's like, hey, if you win, I'll compete the day before the championship, because if you win, you qualify for their championship.

And she's like, I'll do bikini. And, uh, so I'm one. I, like, I hate losing. So we go down to Tampa, and I win, and I walk off the stage, and I just hand her the trophy. I said, you're up.

And so we got to prep as a couple, which was a very unique experience with two kids and a business and all that. But that, like, that made us closer than we've ever been. Really, like, heightened our relationship even more. We've been together for 18 years, been married from us twelve. And going through that together and, like, the dark times of, like, just pushing yourself to do things.

Like, like, you say, just do something hard every day. And, like, doing that together was so cool. And then to go to Houston, like, we told our kids every single day, like, hey, mommy and daddy gotta go do cardio. Like, we have to go do these things, but it's okay. Cause, like, I'm gonna win.

Like, I'm gonna bring home the trophy, and, like, you're good. You're gonna stand on stage with me. And so, like, painting that picture for them was such a cool thing. And when we were leaving for Texas, I had this moment of, like, shit. Like, what if I.

What if I don't win? Like, I've literally, like, painted this whole picture of, like, hey, we're gonna go and bring the trophy home, and, like, you're going to get to stand on stage. And I can remember competing in the championship, and I won transformation, which was crazy in itself because there was a lot of really good competition. There was, you know, thousands of people who competed all year. And so that was like a really cool moment.

But then you go into the finals and they're going to crown the overall champion. And so it's, it's me, the guy who won men's physique, the guy who won classic, the guy who won open bodybuilding, and the four of us have to go against each other. And I'm like the transformation guy. So I'm like, you know, not the craziest physique, but it's not necessarily all based on physique. It's based on your story, how you can impact the fitness community and all that stuff.

And long story short, I ended up winning, and my kids were in bodybuilding suits, and they, like, bum rushed the stage. That's awesome. We have these photos of them flexing with me with the trophy, and Lauren's on stage, and it's just such a full circle moment of, like, they'll remember. That forever, no doubt. But it's like, man, three years ago, I was fat as fuck.

Andy Frisella
Yeah. Like, like, I was literally 360 pounds, and now I'm like, yeah, you won't. Even look at yourself in the mirror, bro. Yeah, now you're winning contests, no doubt. And so it's, it's just been such a wild thing.

Jeffrey Jensen
But it literally started with the decision to do 75 hard. Yeah. And that changed everything. Yeah, man. That's fucking awesome, dude.

Andy Frisella
That is awesome. So let's talk a little bit about your experience through the program, because like you said, I think it's pretty accurately described in the book, the phases. When I first did it, the first time, bro, it was, it was fuck. Like, the first 25 days were fucking brutal. What was it like for you?

Jeffrey Jensen
Well, I know this. It was pure force, the first 25 days. Yeah. So I made the mistake of, like, when I first started my outdoor workouts, I was like, all right, I gotta sprint. I gotta do, like, all these crazy things.

And it's funny because day one on my outdoor workout, it started raining. And it's funny how as you progress, you start to hope for bad weather. Yeah. Because you're just, I love that no one's out, no one's going to be out here doing this. And it empowers you, bro.

Andy Frisella
You're looking around, who the fuck else is doing this? Nobody. Yeah, but I remember on, like, day six, we were camping, and we're at a campground, and so, you know, when you have two kids and a business and a wife, like, Lauren was super supportive, but there's also, like, a lot of sacrifice that goes into that of, like, hey, I got to get two workouts in, and now it's the weekend and we're camping. So I remember waking up, like, extra early because I wanted to knock out my outdoor workout before they woke up. And I remember I was wearing a weighted vest.

Jeffrey Jensen
It was raining, and I was, like, jogging. And I remember just crying and just being like, why? Why am I doing, like, this is miserable. Like, my feet had blisters. Like, I was in so much pain because at the.

I mean, I was still, like, 300 and something pounds. So, like, trying to run with a 40 pound best on is not. You were just trying to tackle that a little too much. Yeah, yeah, I went real hard out the gate, but, yeah, I just remember, like, the first. The first 20 days are definitely, like, brutal.

Andy Frisella
Yeah, my feet were the worst part. And then. And then because they got so fucked up, the first 20 days, they didn't heal. So, like, for my 1st 75 hard, and then I skipped one day, and I went straight into phase one. So for that whole 106 days, bro, my feet were fucked.

Jeffrey Jensen
No, I believe it. Yeah, they were fucked. That was the hardest part. But then what happened after that? After you got used to it, then.

You just get better. Yeah. Yeah, no, so, I mean, then it's like, you start scaling stuff. You start. I remember.

Andy Frisella
Was there a point in time where you were like, oh, fuck, I can actually do this? Yeah, I think. I can't remember what day it was, but I was probably, like, in the forties. And I remember you guys were doing the Chad 1000 at HQ, and I hadn't done my outdoor workout yet, and I was like, I'm gonna do it. And so I pulled.

Jeffrey Jensen
We had a box at the office. I pulled it out back. I put on my weighted vest, and it took me, like, 2 hours and 15 minutes to complete 1000 weighted step ups. And it was probably the worst thing I've ever done, but I remember finishing it and just being like, holy fuck, like, I did that. Yeah.

And, like, I did it, and I didn't die. Yeah. And so, yeah. And now you have the confidence that, bro, if you had to do anything, really, you could do it. Yeah.

Andy Frisella
That's what goggins talks about a lot. You know, put. You read Goggins books. Yeah. Yeah, bro.

He's such. Can't hurt me was book number two, and that was. That wrecked me, because it's like his childhood. Yeah, that reading. That, and I read Iron Cowboy, both of those in 75 hard, and it's just like, it makes 75 hard laughable.

Jeffrey Jensen
Yeah, you're just like, yeah, I'm complaining about sore feet. And you got James Lawrence running 50. Ironman. Yeah, but, bro, remember, like, before that, like, dude, it would be. Look, I would look for any excuse to justify me not doing what I was supposed to do, whether it be the food, whether it be the workouts.

Andy Frisella
Bro, if it were raining, I was like, ah, it's. It's raining. I'm not. It looks. I get, you know, I do tomorrow.

No big deal. Every time. Now, both of us are to the point where, like, all right, it's fucking hailing. Let's do it. Yeah.

You know, like, that's quite the change, you know what I'm saying? And because, like, goggins talks about, you know, we put that in our memory bank. He calls it the cookie jar, but we put that in the cookie jar for the things that we've already accomplished. And then when things get tough again, we get to say, wow, this is. This ain't shit.

I already did this and this and this. You know, like, there's a lot of value to doing hard things because life never gets easier. Life never. Life never relents and never slows down. And there's going to be times, no matter how much work we put in, no matter how much we accomplish, that's difficult, that things are going to feel hard again, and we have to have those things that we can look back on and say, damn, no, we did that.

We did this. We did that. We got this. And that's a huge deal for people because, dude, a lot of people, quite honestly, they just haven't done anything hard. You know, their life has been soft.

They've been, you know, they've had hard situations, like, meaning, like, you know, maybe with their finances or someone dying or things like that. But. But I'm talking about, like, intentionally sticking hard things out and beating that voice in our head that I call the bitch voice, which is the voice that talks to us and tells us exactly what we want to hear, that gets us to not do the thing that we know we're supposed to do. And that voice, especially when you're in sales, like you have been and I have been, is very, very good at selling ourselves. You know what I mean?

Nobody could sell me on bullshit like me. And that goes for all of us. If you're out there sitting, you're probably nodding your head. Nobody can justify you not doing what you're supposed to do. Like you, you know exactly what to say.

You know exactly what works. And this whole program is about silencing that and empowering the other voice that we all have, which is the one that told you, hey, bro, you're fucking fat. It's time to fucking do something. And that voice, when we're in a state where our bitch voice dominates the conversation, only comes around very infrequently. And when it does, it's usually very quiet, but once in a while, it'll speak real loud.

And this, this whole program's about raising the volume of that voice to the point where it's the only one we can hear. And that's one of the things that's done for me, you know, living the live hard lifestyle. We talked about this in the gym a little bit. It's completely changed my entire life. And people say it's not sustainable.

No, it is sustainable. It's designed to be sustainable because it's designed to be completed once per year. You dedicate less than 50% of your year to going as hard as possible, and the rest of the year, you get to live your life comfortable with yourself, confident with yourself, productive, fit, feeling good, having the ability to push through the hard things. It's a good trade. And just like taking a shower every day, discipline is a.

Is a skill that washes off if we don't exercise it. It's a perishable skill. It's like playing the guitar. It's like shooting a pistol. If we don't do that consistently, we lose the ability to do it.

And, you know, living that lifestyle, dude, I mean, it's been eight years now, and I haven't put the weight back on. In fact, I've continued to get better and better and better and mentally better and better and better and sharper. I'm curious to hear how this, if at all, affected the way you guys are doing business. I mean, it definitely changed business because, one, I think being in a healthy fitness industry, like doing meal prep, everyone's watching you whether you think they are or not, especially when you're trying to help other people get in shape. I think me being the ultimate billboard for what our company did, because through 75 hard, my diet was like, hey, I ate our food because I wanted to show that, like, it worked.

Jeffrey Jensen
It was healthy food. And so having that, but then also having the confidence, and I like to tell this to people all the time. Confidence doesn't come from getting to the end result. Confidence comes from keeping the promises that you say you're going to do. And even when I was still on my journey, which I'm still on a journey, I'm still trying to get better every day.

But even as I was losing weight and I was still severely overweight, my confidence went through the roof. Because guess what? Today I was perfect, and I woke up tomorrow and I was going to be perfect again. So I could confidently go out there and tell you, like, hey, I can help you because I know what to do. And I might not have the results that I want yet, but I know I'm going to get there.

And so, like, it. I would say it changed a lot about our business. I would say it helped grow tremendously, and it made me a lot better as a business partner, as a husband. Like, I just became way more efficient because you realize how much time you waste, how much you procrastinate things, how much time you just spend on your phone. Like, and then all of a sudden, you do 75 hard.

You do live hard, and you're like, how did I get all that done? And I got my work done and I still have time to do what you were doing? Yeah. Yeah. So it's.

Andy Frisella
It, dude, that's one of the things that's really, like, a paradox for people. They look at it and they're like, I don't have the time for this. You get 30 days in, you're like, whoa, I didn't realize I had this much time. And then the other thing that happened to me, dude, was I got very intolerant of people wasting my time. Yeah.

I fucking couldn't stand. I still can't stand, you know, dumb conversations, small talk, just things that were, you know, fucking useless in my life. I cut them all out. Yeah, I have a guy that I'm coaching right now, and he's on day 58. He's in the dog days.

Jeffrey Jensen
And the other day, he text me, he's like, man, I don't know what's going on, but, like, I'm real irritable. Like, everyone's pissing me off. Like, this is all happening. I was like, bro, I was like, let me call you real fast. I was like, let me tell you what's happening.

You are leveling up, and people around you are not, and it is wrecking you. Yeah. And. And so we just, like, walked through, and he's like, that's exactly how I feel every day. You're getting better.

Andy Frisella
Yeah. And the people, you're wondering why people around you aren't getting any better. Yeah. So, yeah, I def. Yeah, you start in, this is gonna sound fucked up to people, but it's the truth.

You start to look around and you're like, dude, you're a fuck. You're pathetic, bro. Like, you're not even fucking trying. Like, you're. You're.

And then it's not because you despise them or anything. It's because you fucking care about them. You're like, brother, you are wasting your fucking life. And it's like, it's. And once you start to get in that zone, especially when you get in the rhythm, you know, 30, 40, you know, 50, you get in those fifties, it gets a little tough, but only because it's so monotonous.

You know what I mean? But you start looking at people, you're like, fuck, dude, this isn't that hard. And you could totally change your life, but you're just choosing the coast. And it gets annoying, dude. Yeah, well, it's hard for me to.

Be around people that aren't trying to get better now. Like, it's like real talk. I. And it sounds elitist. It sounds messed up.

But I don't care if you're 500 pounds, bro. I don't care if you're 800 pounds, I'll give a fuck. But if you got rubber bands and you're fucking doing the arms and you're making an effort, I respect that. Yeah. You know, I don't.

I don't care what someone's physique is as long as they're fucking after it broke. You know what I mean? Well, it's like you have empathy because you've been there. But then you also know, like, well, you have the ability to change. And I think that's the biggest thing is, like, being overweight my whole life.

Jeffrey Jensen
Like, it was just all excuses. Yeah, and. And like you said with, like, wow, I can't believe this beer has that much control over me. It's like, how dumb do you feel that the food has that much control? Yeah, like, you're like a baby, bro.

Andy Frisella
It's like a baby. You can't control what goes in your mouth. Yeah. That means you are a fucking baby. Like, really think about that if you lack the control to not do something, meaning this is how easy it is and also how hard it is.

All I have to do is not put that shit in my mouth. That's all I have to do. And I couldn't do that. And because I couldn't do that. It was wrecking my life.

I was 350 pounds. I was fucking miserable. I wouldn't look myself in the mirror. I was embarrassed. I wore the same outfit every day.

I wouldn't go to pool parties. I wouldn't go to the beach. I didn't like getting dressed up because my suits never fit. All I wanted to do was stay home and wear workout clothes and fucking basically avoid everything other than what I had to do at work. And, dude, now I'm the complete opposite.

Now I do stay home still, but I feel proud when I walk in a room now. I feel proud when I. When I. But the pro. The problem for me that I struggle with, brother, is like, and you might struggle with this with coaching, but I definitely do, is, like, the fucking solution.

The reason diet culture is so fucked up is because it does not address the core problem. The core problem is that you do not have the discipline to adhere to the program, meaning, you know what you have to do. But because, you know, and, dude, people will. I did this, and you probably did this, too. I tried, keto.

I tried this. I tried that. I tried cycling my carbs. I tried this. I tried doing this thing.

I tried fucking all this over here. I tried everything, looking for the solution, not realizing that the solution was the way that my mental was framed. Like, bro, this is not a physical thing. This is a mental thing. And when you fix the mental thing, the physical thing automatically comes around.

And when I had that realization, dude, it fucking changed everything for me, because I do have an ego about being weak. I don't want to be weak. You know, even when I was fat, I was strong as fuck, and I always justified my identity. I'm like, yeah, I'm fat, but I can lift more than all five of those guys put together, right? So that was my way to justify it.

But, dude, that wasn't real shit. That was fake shit. You know what I'm saying? And if I could, I just wish, like, if I could, like, grab someone by the ears, you know, like, when you really got to tell someone, like, when we played football, you know, your coach would grab you by the ear holes and fucking look you in the face. And if I could just do that to people and be like, bro, the problem is that you cannot adhere.

Let us fix that problem. Let us fix your discipline. And when we fix your discipline, and it's going to be have to fix by grit and force and fortitude, you are going to have to grind it out. You are going to have to push through it, and you are going to have to force yourself into this place of momentum. But if we can fix this, it will fix fucking everything in your life.

And if I could just, like, grab everybody listening to this and, like, grab them by the ears and, like, that's what I want to do. You know what I'm saying? Like, I said, fuck, this is so simple to fix, bro. Yes, it's hard, yes, it takes effort, but it will change your fucking existence in every single area, man. And, like, I feel so proud for all the people that live that life.

It's so cool. But, dude, this, like, legit. Like, I'm not saying it's the cure for everything, but fuck, dude, it fixes a lot of shit. Like, we were talking the other day, and I was. I was like, hey, if everybody did 75 hard, the world would be a better place.

That's what I'm saying, bro. No doubt, that's what I'm saying. Like, think about phase three. Think if people went through phase three and they got comfortable. Kindness, yes.

Doing the random act of kindness, doing the talking to the strangers, being more nice, being more kind, being more social, like, being confident in themselves, not taking things so personally, being empathetic, pulling people up, helping people out, pushing people to be better. What if we lived an entire world like that? I mean, that's. Dude, that's my hope. That's what I want to create.

And I know that's a huge undertaking, but we got a pretty good start, you know what I'm saying? Everybody start. Yeah. Everybody's paddling. It's nice.

Jeffrey Jensen
And I think too many people are, like, one. They're looking for the quick fix, right? They always want. What's the cheat code? You know, how do you stay motivated?

And I think the other thing that I really learned through this process is that whatever it is, whether it's relationship, whether it's business, whether it's fitness, whether it's health, like, you have to stop living your life with this finite destination. Like, there is no destination. It's infinite. The only way to win in any of those things is to continue playing the game. That's right.

You want to be successful in business, just stay in the game. You want to have a great marriage, just stay in the game. You want to be physically fit. Just keep doing it every single day. And that's what keep winning those days every day, bro.

Andy Frisella
Like, dude, if people would just, like, shrink down their life to today one day, like, your whole life today, can you win one day? I think. Can you win a day. Oh, yeah. Can.

Can you guys win a day? Can you win a day? Everybody listening. Can you win a day? Every single one of you motherfuckers is capable of winning a single day.

If you can win a single day, dude, you can win your entire life 100%, dude. Everybody has the capability to do it, because all you have to do is wake up tomorrow and win the day. It's very simple. And because people see it as this huge thing, time sneaks up on them, and before they know it, they don't have any left. Yeah.

You know what I mean? It's every day, Ed Milet talks about it with his dad. You know, like, he used to ask the dad, like, hey, are you gonna stay sober? And he's like, I don't know, but I'm gonna stay sober today. Yeah.

Jeffrey Jensen
And it's like, if you just live that life, because a year's gonna go by so fast. Yeah. And, yeah, when you're 360, it's like eating an elephant. Right. There's so much to that journey.

And even I look back on the last three years, and I'm like, holy shit. Like, I can't believe. Like, I've been through three skin removal surgeries. Like, I've done 75 hard. I've done live hard.

I've competed in three bodybuilding shows. Like, but it's like, the time went by, no matter what. That's right. Like, it was gonna happen. I could have just stayed fat.

Andy Frisella
That's right. Time is going to go by no matter what. And if you just focus on today, who you will be 75 days from now, a year from now, three years from now, will be the motherfucker you want to be. You will be that. And I've never met.

It goes by quick, doesn't it? So, like, three years went by like that, and I've never met anybody that did 75 hard the correct way. Yeah. That didn't completely change their life. Yeah, dude, I haven't either.

I haven't. It's. Cause it's impossible. It's impossible to do it the right way. And then look at it and say, oh, that didn't work.

Jeffrey Jensen
Yeah. That's fucking bullshit. Okay? If you do it the right way, it will change everything, because it changes that one thing. It changes your ability to say, I'm in control of that beer.

Andy Frisella
Fuck that beer. I'm in control of that pizza. Fuck that pizza. I'm getting up and working out because I'm a fucking killer. So what?

It's raining. I don't give a shit. So what? It's snowing. I don't give a shit.

Other people might give a shit, but I don't. And it raises our personal standard for ourselves and gives us the skills and the confidence and the ability to do anything. Think. If you had the ability, like, think about this, bro. Think.

You're 36. Six. Think. When you were 20 years old. Okay, now, if I could take you at 20 years old and I could install inside of you, and for any of you listening, this is YouTube.

At 20 years old, I could install inside of you. The ability to do everything that you've said you were going to do from the time you were 20 to now and you were able to actually do it. You had the ability to follow through and do the thing. What would your life look like today? I'd probably have your garage.

That's what I'm saying. No. That's what I'm saying. No, dude, it doesn't even take that long if that's how you live. Fuck.

I didn't start living that way till I was, like, 36, dude. Till I was your age, there's hope. You see, dude. 100% there is. You're going to blow the fuck up, dude.

But the point is that if we're honest with ourselves and we're honest about why we aren't where we want to be, it's because we lack that ability. We lack the ability to follow through on what the fuck we say we're going to do. If we could fix that. We fix anything. Yeah.

Jeffrey Jensen
No, I mean, we see it with clients all the time. It's just like. And now that we have several clients in 75 hard that are, like, past day 40, the mental change is like insanity, dude. It's crazy how much happier people get to. They get happier.

Like, you can just see the confidence level. Like, just. They're not where they want to be yet, but, like, they exude so much energy and confidence, and then, like, they're just putting so much positivity into them. And we talk about this, too. Like, I'm not hating on therapy because I think therapy is probably great for certain people, but there's a certain point where, like, all you're doing is just stewing the negativity for sure.

Like, if you would just put more positivity in your life and take action on it and stop worrying about, like, oh, my situation sucks, you probably would have a different situation for sure. Dude, listen. Therapy, in certain situations, 100% necessary, the way that it is in today's culture, it's way overblown and it's toxic and it's predatory because therapists keep people in this place of trying to focus on their problems 100% of the time to where it becomes people's identity, their identity becomes healing, and they never actually get to the place where they feel good. They're constantly consumed with anxiety. They're constantly consumed with depression.

Andy Frisella
They're constantly consumed with, I'm not good enough. And guess what? If you just sit at home all day trying to fix all these problems that you have mentally and talking to your therapist all day, and that's all you spend your energy on, bro, you ain't getting any better. You're going to stay in this negative mindset forever. And they never progress onto getting on with their lives because their identity becomes victim.

I have this, I have that. I have this, I have that. I have this problem. And when you start telling yourselves you are these things and you have these things, guess what happens? You do have them and you can't get rid of them.

And so we have to, at some point, say, I got to go. I gotta go do these things. I gotta rebuild my mindset. I've got to not be a victim. I've got to say, you know what?

I've dealt with these things. They've been hard, they've been difficult, but you know what? That's life. And instead of me dwelling on them, what did I learn? Oh, I learned this and this and this.

I learned that and that and that. And I could use that moving forward. And, dude, I have. I have very strong opinions that aren't very positive about the therapy industry, not just from my own experience, but from hundreds and hundreds, probably thousands of people sharing that experience with me. And I think if you are someone who's been doing this for years and years and years, and you've made it your identity, you need to really think about this, because the more you focus on your problems, the bigger they fucking get.

They don't get better. They get bigger. Yeah. Should probably just do 75 hard. Yeah, well, I mean, it's a good start.

I mean, if you're, if you're going to therapy and they don't talk to you about building up your mindset, fixing problems through activity discipline and all these things, and they just tell you to take it easy. Take a break, bro. Listen, the problem is you've been taking a fucking break your whole life. That's really the problem. So if you don't have someone that's instructing you on how to improve your own life in your own way, and they're just telling you, you need to get on these drugs or you need to, you know, get in this group and fucking share your feelings all day.

Bro, that's not making you better, bro. It's not. You're gonna have to make you better. It's all in our control. Yeah.

Jeffrey Jensen
And I remember, too, like, even in 75 hard, people would say, like, man is like, don't you just, like, want to, like, have a cheat meal or do this or do that? And I was like, I literally did that for 33 years. Like, literally every day. Never did anything hard. So, like, no.

Yeah, I just want to do the hard stuff. Yeah. And one thing I don't talk about enough is, and this was even before 75 hard, but I went through, like, this a really, like, it wasn't a super long battle of anxiety, but I had some, like, really crazy, crippling anxiety. And I used to always be the guy that's like, oh, anxiety's not really real. Like, you could just get it together.

But I went through this spout when I was having all these health problems that, like, I couldn't get out of bed. Like, Lauren would have to drive me to work. And what fixed that was taking action and working out. And, like, I would start in the morning, I would wake up, I'd get on the spin bike, and I would just, like, move my body. And once I started doing that, it allowed me to calm myself down because I was like, all right, you're in control.

You can get in shape. You can get healthy. And then putting that into 75 hard and the momentum, that was where everything changed. So I would say, I'm not an expert, but, like, if you're struggling with anxiety, like, take action, move your body. Actually cures anxiety 100%.

Andy Frisella
And I also think, you know, dude, I've struggled with that, too, with anxiety. And you know what made it really bad was that I got, like, this. Here's what started happening. I never had a problem with it fucking ever. I started reading all this shit on the Internet, you know, like, from all these fucking therapy victim shit, this mental health shit.

It's way overblown, bro. You want to fix your mental health? Develop some fucking discipline. Develop some confidence, some belief in yourself. And the only way to do that is by doing some shit.

But I used to read all this stuff, and I'm like, fuck, I've never had anxiety. What the fuck? And then I started, like, noticing when I did have it, and I'm like, fuck, no. There's that anxiety everybody's talking about. And then I started, like, it started getting worse because I was noticing it, and then all of a sudden, it became this all encompassing thing where it was, like, legit crippling, like, you're talking about where I was actually having, like, physical symptoms.

Like, my legs would shake, and I'm like, what the fuck, dude? Like, I'm a fucking killer. What is fucking going on? And what was going on and the way I fixed it, dude, was that I was focusing on the anxiety and then thinking that I could get to a point where I had zero. So what would happen is I would start the day, everything would be good, and then something would happen.

My anxiety would go up. And then I was. I I would get, like, super anxious. Cause I'm like, fuck. I can't get even.

I can't even get through a single day without anxiety. Like, this is crazy. Like, what the fuck's going? And I would get pissed, and then it would, like, make it ten times worse. And, dude, I see this with a lot of people.

They think they can eliminate anxiety from their life completely. And then any time. And this comes from what we were talking about a minute ago, they're focused on it so hard that anytime they feel it now, it starts to become a real thing, because they're expecting that they can get through without any of it. And what you have to understand is these feelings of being down, these feelings of being anxious, those are natural part of the human experience, and they are trying to tell you something. They are not trying to.

You know, this isn't here to cripple you. This is here to signal you into some sort of action. And when we refuse to take action, guess what happens? The signals get stronger, and they get stronger, and they get stronger. And inherently, you know what?

The action that you need to take is you're just denying the reality. And it's no different than the people we talked about who go to the success seminars and who buy the programs and who listen to the podcast and who read the books, who never take action, right? So if we want to fix that problem, we have to stop focusing on it, first off, and then change our focus from here on the anxiety, the depression, the negative feelings to here. What is my purpose? What am I trying to accomplish?

Where am I going? And, dude, when I started to fix. When I started to get back to that, bro, the shit went away. You know what I'm saying? So I think there's a lot to that.

We cannot focus on our problems. The more we focus on our problems, the bigger they get. And there's just a lot of therapists out there that make people focus on their problems all fucking day long, and people aren't mentally aware enough to escape that cycle, and then they're making money on it. Right? That's how they make their money.

So to me, it's predatory, but I know everybody has their own opinions, and I know there's situations where it's necessary, but that's something I've observed. Yeah. Well, I think it comes down to, like, with 75 hard and what you talk about, like, winning every day. Yeah. And I think Alex Hermosi talks about, it's like, anxiety typically comes from either focusing on the past or focusing on the future.

Jeffrey Jensen
If you'll just stay in the present and win the day, typically you won't have any anxiety. That's true, Alex. Fucking smart motherfucker, dude. Yeah. One of my best friends.

Andy Frisella
Fucking awesome, dude. So, dude, before we wrap this up, I mean, if you were, you know, we're talking to quite a few people here. If you. If you were one of these people out here, who's. Who's feeling lost, who's feeling confused, who's.

Who's anxious, who's not feeling good mentally, who's not happy with who they are physically, who's not confident in themselves. I know you're gonna say do 75 hard, but what else would you say to them? Well, one, if you're listening to this and you are that person, I would say do 75 hard, but I'd say start right now. Like, wrap this podcast up and, like, go to episode 208 and listen to the requirements. Cause it's good to know before you start or why you're starting, but, like, take immediate action.

Jeffrey Jensen
I think that's what I always did, and we talked about it earlier in the show, is like, I'll do it Monday. I'll do it. You know, I keep pushing things off, and I think that the only way to take control is to do it now and stop making the excuse. There's never a perfect time for anything. Like, life is going to be hard no matter what season you're in, no matter if you're married, if you have kids, if you own a business, if you have a job.

Like, I don't care what you're doing. Like, everyone's got their own hard version of their life. It's never going to get better until you take action. So I would say, like, take immediate action and then don't give yourself a plan b, like, burn the boat. No matter what, you have to do this or you die.

Andy Frisella
Yeah. And that's where I got to. It was like, you fat fuck, you're going to die if you don't change your life. And it's like, you know, burn the ships. Stop giving.

Jeffrey Jensen
Like, I used to always give myself an out. Like, you stop giving yourself a plan. B. Yeah, it take. And with 75 hard, you have to hit it that way.

Andy Frisella
Like, if you hit it, like, oh, I'll just try it out. You ain't making it, bro. 0%. Stop looking at it as a challenge. Yeah.

Like, it's not a fucking challenge. Stop focusing on, I want to get this result out of it and just let the program do what the program does, and that is it. Rebuild your mind. Yeah. And it, like, yes, if you do it correctly, you will have a physical change.

Jeffrey Jensen
But, like, I would challenge. Like, I don't care if you're, like, the most ripped in shape person. If you've never done 75 hard, I think it will change your life if you do it properly. Absolutely. Because it has nothing to do with the physical outcome.

It has everything to do with the mentality. Yeah, I think that's the biggest. That's the biggest thing that frustrates me about the program is that people call it a challenge and they think it's some tick tock bullshit, and then they believe it's a diet program. It's not a fucking diet. Yeah.

You don't even talk like, there is no requirement for the diet. I get that from trainers a lot. They're like, oh, it is a fucking. No, you didn't. You didn't even look into it, dude.

Andy Frisella
You just hate it because everybody's doing it. And if you were fucking smart, you'd program your fucking clients around the program. They'd get ten times better results. Your fucking testimonials would be a hundred times better. I'll tell you.

Jeffrey Jensen
Hey, we've got 30 clients, and three of them are on 75 hard. And I promise you, those three are skyrocketing. Like, bro, I built the shit so that it could work with trainers. And there's so many trainers with fucking, you know, they. They don't even look into it.

Andy Frisella
And they don't realize, like, hey, bro, this could help your business a lot. Like, and help your clients a lot. So anyway, that's a whole nother story. I feel like, too, like you said, the program takes, like, 50% of your year. I feel like once you do it, like, you.

Jeffrey Jensen
You kind of, like, I'm always on programming. It's not. I'm always doing the diet, and I'm always doing the two workouts, and I'm always doing the reading, and I'm always doing the water. The only thing I don't do when I'm not doing it is the fucking progress pick. And then maybe once in a while, maybe once in a while, I'll have a cheat meal.

Andy Frisella
Like, I'll go have, like, four or five beers, you know, Emily and I'll go up to Billy G's and we'll fucking have four stellas and, you know, three bites of pizza. And then the next morning, you're like. Ah, yeah, I fucking hate that. Yeah. Yeah, bro.

What? That's another thing, dude. Once you get that shit out of your body, you realize how bad it is for you. Well, you don't. I think what you don't realize, like, being out of shape and overweight your whole life, you just feel like living that way feels normal.

Yeah. You don't know what feeling good feels like. And then you start to feel good, and you're just like, oh, I don't want to feel bad. And I think so many people in our society have just gotten into this cyclical cycle of feeling like shit. They don't realize that they could feel really, really good.

Jeffrey Jensen
And I think that was the biggest thing. And people joke because, like, Lauren and I, like, we eat super basic, even though we own a meal prep company and we make phenomenal, delicious, like, tons of different options. Because I do know that people need variety. But we're very, like, chicken, rice, avocado, like, steak, rice, avocado. Like, we're pretty basic.

I don't like to eat any other way because I don't like how I feel when I. Yeah, the other way. Me too, bro. I like. I like.

Andy Frisella
I like the basics, too, man. It's. I don't know. My whole. I.

Everything's changed. Yeah. I'm no longer that guy. You know, I got. Now I gotta be aware of it, you know?

Kind of like when you're an alcoholic, you gotta be aware of it. You know what I'm saying? But it's cool. Well, it changes everything. Like, even when we vacation, we used to, like, plan our vacation around, like, what restaurants are we going to for breakfast, lunch and dinner?

Jeffrey Jensen
And now, like, when we look at hotels, we're like, does it have a good gym? Is there a place to get good, healthy food by? And it's not like some, like, gimmick or, like, we're just trying to look cool. It's like, no. Like, we legitimately, like, we have to work out, like, we just feel so much better.

And then, yeah, you can go on vacation and you can enjoy one nice meal at night and not feel terrible. Like, when you eat clean the rest of the day and you move your body and you drink. Drinking water is another thing. It's like, such an underrated, like, simple task, but it's like, just hydrate. You'll feel so much better.

Andy Frisella
Yeah, bro. I can note when I don't drink my water, if I don't get enough water in early in the day, I can tell immediately at, like, noon because my energy is fucking gone. I never noticed. I just always. It's like you said, I was just so used to, I didn't notice it.

Jeffrey Jensen
Yeah, no, it's crazy. It's crazy. Once you become aware of everything, how different you feel, and you start to, like, you really learn your body, and that's something that's really cool to experience. Well, Jeffrey, I appreciate you, bro. This is awesome.

Andy Frisella
And it was a awesome conversation. Tell everybody where they can find you on your socials and talk about what you're doing for business so these guys can know what you're doing. Yeah, no doubt. No, super honored to be here, man. This is like an experience of a lifetime, you guys.

Jeffrey Jensen
Like, if you've never been to hq and you have the opportunity to come, it is, like, mind boggling. Just the level of detail you guys put into everything. It's just. It's really, really cool to see what you've built with 75 hard and with this company and just, like, the execution, the excellence behind the team, like, everyone is just honestly amazing. So we're very, so much.

Andy Frisella
We're very fortunate to have those people. Yeah, no doubt. But it's super honored to be here and couldn't be more blessed to start this relationship and hang out with you guys. But, uh, Instagram is probably the easiest way to connect with me. It's just my name.

Jeffrey Jensen
Jeffrey Jensen. Um, we have a coaching business. It's paratransform.com. Super, super simple. Our thing is just.

Andy Frisella
How do you spell it? It's para. And then transform.com. Dot. Um, and so our whole thing is just, like, helping people.

Jeffrey Jensen
Like, we just want to help you become the best version of yourself. It's not about becoming a crazy lead athlete unless you want to. But we all know that everyone has the desire to be the best, best version of themselves. And so if we can help you in any way, reach out, and I'd love to connect. Yeah.

Andy Frisella
Guys, Jeffrey's a good dude. We've. We've talked a lot before you come out here. And I could tell you this man really cares about helping people get better. And I'm very, very appreciative of that, bro.

We need more of that in the world. So you're leading by example. You're helping people get better. And I think it's a fucking awesome thing, dude. Yeah.

Jeffrey Jensen
So, no, I appreciate it. Appreciate everything you've done. And I mean, honestly, man, the program and you guys have absolutely changed my life, so can't thank you enough. Now you're changing other people's lives, bro. It's pretty cool.

Yeah, it is. The ripple effect. That 350 pound dude be changing people's lives like this? No, not at all. And that's.

The ripple effect is insane. So I do want to leave with this. If you are someone who has the ability to be around a lot of people, like, if you have the gut, like, the feeling in your gut to have a conversation with somebody, like, have the conversation, because you never know how that will change someone's life. And I think about Sam coming up to me three years ago and just, like, starting a conversation with a stranger and how that led to 12 hours of us spending time together and building a relationship, which led to me listening to the podcast, which led to 75 hard, which changed everything. It's like, if he doesn't have that conversation, like, where are you?

What does today look like? And so I know sometimes it's inconvenient to talk to people or you might be busy, but, like, man, you just never know the impact that you could make on somebody just by, like, being kind, talking to them, asking them how their day is going, and seeing where it goes. So that's awesome, bro. I love that. It's true, too.

Andy Frisella
I've had a number of key conversations in my life, one in particular that changed my entire life. And it's. It's actually pretty incredible. So, brother, I appreciate you, man. Yeah, man.

Jeffrey Jensen
Yeah, I appreciate it. Looking forward to a long friendship. Yeah, no doubt. Guys, that's 75 hard versus Jeffrey Jensen. Make sure you give this dude a follow.

Andy Frisella
I appreciate you guys. I love you guys. And let's go get. After it went from sleeping on the flow now my jury box froze. Fuck up pole, fuck up stove counted millions in a cold bad bitch booted swole got her own bank roll can't fold dust a no head shot case closed.

695. #75HARD vs Jeffrey Jensen

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Episode Chapters

1: Introduction to #75HARD

2: Jeffrey Jensen's Story

3: Impact on Personal and Professional Life

4: Long-term Benefits and Sustainability

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