R4, HOLE 3: Ryan Evert (SVP, Marketing & Brand Partnerships Malbon Golf) on: 20 Years at Oakley, NFL & Rory/Bubba Deals, Ruffling Feathers in Fashion

This episode focuses on Ryan Evert's expansive career, detailing his journey in sports marketing, brand partnerships, and his tenure at Malbon Golf and Oakley.

1. Ryan Evert's career highlights the integration of personal passion with professional endeavors, particularly in sports marketing.
2. The evolution of golf apparel and branding strategies that challenge traditional norms can significantly impact market presence.
3. Strategic athlete endorsements are crucial for brand growth and visibility in competitive markets.
4. Authenticity in brand relationships builds deeper connections with audiences and contributes to sustained success.
5. The episode underscores the significant cultural shifts in sports like golf, where traditional attire and norms are increasingly influenced by broader lifestyle and fashion trends.

1: Introduction and Background

Ryan Evert shares his early experiences with sports and his eventual move into marketing roles at Oakley. He discusses his passion for snowboarding and its impact on his career path. Ryan Evert: "Snowboarding took me out west, where I truly fell in love with sports marketing."

2: Career at Oakley

Evert details his 20-year tenure at Oakley, focusing on key marketing campaigns and strategic partnerships, particularly in golf and NFL. Ryan Evert: "At Oakley, we were pioneers, bringing technology and innovation to sports marketing."

3: Shift to Malbon Golf

Discussion on his current role at Malbon Golf, emphasizing the brand's approach to making golf apparel that reflects a modern lifestyle and cultural mindset. Ryan Evert: "It's about more than clothes; it's about representing a lifestyle that resonates with today's golfers."

4: Cultural Impact and Fashion in Golf

Evert reflects on the cultural impact of his work, discussing how challenging traditional golf fashion norms has opened the sport to new audiences. Ryan Evert: "We're not just making clothes; we're crafting a cultural mindset that welcomes diversity in golf."

5: Conclusion and Future Outlook

The episode wraps up with Evert's thoughts on future trends in sports marketing and the continuous evolution of brand-audience relationships. Ryan Evert: "The future of sports marketing lies in authenticity and aligning with the values of our audience."

1. Embrace Your Passions: Integrating personal interests with professional goals can lead to fulfilling career paths.
2. Challenge Norms: Innovating within traditional industries can open new markets and attract diverse audiences.
3. Cultivate Authentic Relationships: Building genuine connections with partners and audiences is key to long-term success.
4. Stay Ahead of Trends: Being proactive about market trends and consumer behaviors helps maintain relevance.
5. Focus on Impact: Aim for initiatives that not only drive profit but also make a significant impact on community and culture.

We are back and in Augusta, Georgia! We are Par 3 Podcast. Hosted by J.R. Smith & Stephen Malbon. Today J.R. is here with Ryan Evert hosts are here to discuss: Playin Augusta Country Club, growing up in New Jersey & going to rival high schools, J.R.’s football dreams, playing team sports growing up, moving out to Montana, working in Salt Lake City & playing golf out there, Utah Golf & snowboarding, working at Oakley for 20 years & JR being in the Oakley family, getting Rory & others to Oakley, The Malbon Golf Vest seen around the world, ruffling feathers in fashion, history of golf outfits, Stephen's style, plans for next year in Augusta & so much more. This episode is not to be missed!

People

Ryan Evert, J.R. Smith

Companies

Malbon Golf, Oakley

Content Warnings:

None

Ryan Everett
I always say, you know, when people ask about Malbihn, I always say, it's not technology. It's not product. It's a mindset. You know, it's truly, you know, how do you feel when you show up? How do you feel when you're with your friends? How do you feel when you want to play golf? And if you're dressing the way you don't want to dress, you don't feel right. So, you know, I think it's.

I think the mindset incorporates, you know, I think what Steven's all about, which is music and art and culture and bringing that to the course, not necessarily saying we want to make the craziest clothes, it's like, you know, it's truly like, you know, it's a cultural mindset. You know, you can like rap music and still like golf. You can, you know, be a painter and still dress a little outside the norm and not, you know, wear khakis and a belt and a pink shirt. You know, you can show it to.

J.R. Smith
Tee box tatted all the way up to your neck, you know, listen, I've.

Ryan Everett
Always worn baggy clothes, and I used to get. I have pictures of me playing with, like, Ken Griffin and Sheffield back in the day where I had shorts down to my, you know, I mean, I, you know, so for me, you know, looking at jason, he just doesn't look abnormal to me. You know, it looks very normal to what I'm used to in my cultural life and who I spend time with, you know?

J.R. Smith
Hello, everybody. Per usual, we would like to give a big, warm welcome to one of our favorite sponsors on earth, Topgolf, for bringing us peach ice cream in Augusta, Georgia. Thank you for all you do, Steven. Marvin.

Oh, my goodness. Let's get right into it.

Somebody give me your fucking putter.

Poured the putty. I had to make it.

What's going on, everybody? Welcome back to the world famous part three podcast. I am one of your hosts, Jr Smith. My boy Steven Malwa is out doing a rain check, making sure all his merchandise is where it should be. So we got a special guest today, my boy Ryan Everett from Marlbon golf, but not only from Marlbonne Golf from Jersey. Let's get into it. Let's go.

Brian. What's up, man? How you, bro? Good, good. Happy to have you. First of all, we started off real smooth, real quick. How did you play today? You played Augusta? Not Augusta national, but Augusta Country Club today.

Ryan Everett
How's it, country club? I played okay. Shot an 80.

J.R. Smith
Okay.

Ryan Everett
I had three birdies which was nice, you know, so, yeah, had some good holes.

J.R. Smith
Did you win money today?

Ryan Everett
I did win money. 18th hole, won a $100.

J.R. Smith
Hey, you know. There we go.

Ryan Everett
Had a couple three putts. I had, like, six. Three putts today, so. Greens were hard out there. Windy.

J.R. Smith
It was windy.

Ryan Everett
Windy. The greens are hard there. Lots of undulation, but it's a super fun place. Yeah, they were fast. They were fast. It was just hard, you know, the wind and. But, yeah, super fun place. I don't know if you've been there.

J.R. Smith
Before, but I haven't.

Ryan Everett
Yeah, the vibes are good there, right next to Augusta national, so it's not it, but it's good.

J.R. Smith
It's good enough. Yeah, it's good enough. And it's close enough.

So I'm gonna take it all the way back. Cause I have a lot of pride of where I come from, you know? And I know a lot of Jersey people do. And we are very, very, very close. Almost too close to where our high schools were rivals in football.

Toms river south and Lakewood High School. Yeah, but you say y'all used to get the best of us when you was there.

Ryan Everett
Always, bro.

J.R. Smith
Not always. Not always.

But being the Jersey guy, we played.

Ryan Everett
The Thanksgiving game against Lakewood every year.

J.R. Smith
Y'all used to wear it all white. I used to be hot.

I used to hate it. I had the black pants, the blue jerseys. Those were cool.

We lose. I'll be mad.

No, but my two years. We didn't lose the. My two years, I played there. We did lose.

Ryan Everett
You played there as, what, a freshman and sophomore. Sophomore dream, and then went, where?

J.R. Smith
St. Benedict's in Oregon?

Yeah. That's when my dad deflated my football dreams, and he's like, you know, basketball is going to be.

Ryan Everett
I think he made a good call. I mean, I don't think you were winning an NBA title with LeBron, you.

J.R. Smith
Know, not playing football. And. I don't know. I'd probably be somewhere with fucking cte. God bless.

But the jersey, like, jersey backgrounds. Like, did you play in Jersey? Where did you play? Like, how often did you play when you did?

Ryan Everett
Yeah, I mean, growing up, I was very much a team sports person, you know, played baseball, soccer, played football as a senior in high school, and, yeah, strange enough, I just got super into snowboarding, and it kind of took me out west and moved to Montana.

Lived in Montana for many years, and then my journey took me down to Salt Lake City, where I just snowboarded for about six years every day. And one year, I had an injury, and I was kind of struggling to snowboard. I had these super bad shin splints. And I literally went down to the range and rented clubs and started hitting balls at this place, old mill in Salt Lake City.

And, God, I just fell in love right away.

J.R. Smith
Solo mission, your boss. Solo mission.

Ryan Everett
Literally solo. I remember the day. It was so crazy. I went down and I had this guy Frank, who I knew from Toms river, and he had this, like, club fitting company, and he fit me. Clubs. I went back to Jersey to pick him up, and I was at a driving range, and I saw a kid from high school, and he said, dude, you play golf now? And I said, wow, I'm trying, you know. He said, you gotta come check this place out. Pine barrens, you know, it just got built, you know, I'll get you a job there. I said, fuck, I live in Salt Lake City. So I went there and met the GM, and he said, I'll give you a job right now as the bartender. And I was like, all right. Went back to Salt Lake and moved back to Jersey all summer. This was in 2000, so worked there all summer, played golf every single day. Went back, snowboarded for another season. Moved back in 2001, which was.

I was there when 911 happened, actually. It was like this crazy memory of, like, pine barrens, golf and 911, but played every day. Tried my hardest to get good, you know, like, just fucking tried, tried, tried.

And.

Yeah. And then the next summer, I stayed in Utah. But Utah golf is actually really fun. It's cheap, it's accessible, and ball flowers. Yeah, it had a group of these snowboard kids. And I remember that year I worked at a restaurant in big cottonwood Canyon and played golf every day, you know, 50 days in a row. And then it was just on from there, and then.

J.R. Smith
Yeah. So how'd you. Wait, before we. Let me go back a little bit. How'd you go from Jersey to Montana? Like, did you. Was it schools? You went to college? And.

Ryan Everett
I went to college. Yeah, I was into snowboarding, into some grateful dead music. And you said, all right.

J.R. Smith
I'm.

Ryan Everett
Well, I just said, yeah, I took it. I was actually, funny enough, I applied to three schools. I applied to University of Oregon, Florida State, and University of Montana, and never been to Montana my whole life.

I told my parents, they said, what are you nuts?

And I went out there with my mom and dad and got dropped off and never looked back. 30 years later, I'm still out west.

J.R. Smith
That's dope. That's awesome. And, you know, we're both. Well, you're way more advanced at snowboarding.

Ryan Everett
I see you on the snowboard trips.

J.R. Smith
Oh, man, I love it, dude. I love it. We worked at Oakley for a long time.

Yeah. And those trips, man, I've been, for me, is like, I love camaraderie. I'm a huge fan of camaraderie. Snowboarding is all of that in one at the same time. It's so much like golf because you have your pack, got the guys you ride with, you got your crew. But at the end of the day, it's so it's all on you solon your movements. It's always on your fluidity and stuff like that. So, how does that, like, for you transition into your golf?

Ryan Everett
Yeah, I think, like, when you talk about swing tempo and you talk about how you look going down a mountain, you know, it's somewhat similar, in a way, same thing as surfing. Right. You know, I do always say, you know, I do love golf, and I would choose to golf over most. I'm not as good at surfing, so surfing is a tough one for me. But, I mean, there's nothing like being on a mountain that you know very well and you're with your five best friends, and you have powder. I mean, there's just, there's nothing like it, you know, and it's addicting. I mean, that's why the word ski bum exists. You know, that's what people want to do is skiing snowboard every single day. And that's all, you know, and, and those, those events you're talking about as a big part of those for many, many years, you know, Oakley week, and we had, you know, it was the best, some of the best weeks I've ever had, you know, at Oakley.

J.R. Smith
But you, I mean, I want to downplay it, because, obviously, you've been there for a long time, but you were part of the biggest deal, probably one of the bigger deals that a lot of people don't realize, like, even just the NFL as a whole. Like, keep, I don't, you don't have to go in too much detail, but, like, just give us a background on what you've done, you know, in your time. Like, I don't want you to own horn, but toot that shit.

Ryan Everett
Oh, man. Oakley was a crazy round. I owe a lot to Oakley. You know, they gave me a pretty incredible platform. I did many things there that I look back on, and it's, you know, incredible. But that, you know, my first job, I was a ski bum for six years, and I met a bunch of people at the Olympics. I owe this guy, Dave Steiner. He's a legend, still living the best life of anybody I know. And he connected me, and I took a job, moved to South Carolina, you know, spent a year there running around doing marketing and golfing, and moved to Oregon, moved to San Diego, and I got this really interesting break. One, you know, this guy Scott Bowers, he was the head of marketing, and I went and gave a presentation in New York City on technology, and he said, man, I want to bring that to the road. Have you ever lived in an rv? I said, no, bro.

So, you know.

J.R. Smith
That'S a hell of a question from somebody looking for a job for.

Ryan Everett
So I ended up building these trucks called the Rolling labs. You know, there's these big, you know, we got built four of them, three in the United States, one in Europe, and.

And, yeah, it was just. It was the start to, like, kind of getting my foot in the door with all these big events. Al and I, you know, then did the Phoenix Open. We, you know, Al, the legend, he is, he did the first sponsorship of the 16th hole for $5,000. Oakley sign on the 16th hole before anybody thought it was cool.

Golf wasn't the same 20 years ago, right in the world that we currently live in with what's happening. And the logo of Oakley showed up in so many incredible moments on that 16th hole. But me personally was just a part of all these. Just incredible moments. And going back to one of the biggest, you know, college football is such a big part of my growing up. And I loved Florida State and Miami and these rivalries. And my first year at Oakley, I.

The football shield was so big, and Sean Taylor and all these guys were rocking. And I brought my little brother, who was a Miami fan. I was a Florida state fan. And this guy, Ewing King, who's still at Oakley, he introduced me to a gentleman, David DeLagal, who's the Florida State Seminole equipment manager.

If I roll down my first year at Oakley 23 years ago, and I'm in the locker room, I'm down on the field.

College game day wasn't what it is today. I was sitting on the field, there's nobody watching, and I'm sitting in the locker room, and I'm listening to him give a speech.

Bobby Bowden. I walked out of the tunnel with Florida State Miami. It was so mental. It was crazy to think about. But the football shield was the thing I remember the most. I was like, holy cow. Sean Taylor's got this orange visor on, so it's always been this intriguing thing. And this guy, Mike Sterner from Oakley then took over college football and it kind of like, lost steam.

You know, just the football shield wasn't, you know, just, you get what I'm saying? Just, you know, we weren't selling a ton, but it just wasn't like, I don't know. But it was always my goal. And Mike and I just worked hard. And I got this meeting with this guy named Neo from the NFL and, and I said, I know this is impossible and this probably isn't even my job at Oakley, but how much is the football shield?

You know, he was the senior vp of partnerships at the NFL.

Great, dude. And we worked on this thing for two years. I had a boss at the time who at that, but he said, dude, don't talk to the NFL. It's not your job. We'll never do a deal like that. I said, okay.

And he ended up leaving.

And I had a bunch of really interesting supporters. And this guy, Justin Andrews, who was the VP of, president of North America, and we went to New York City, him. And I said, he came over from Australia. And I said, you know, justin, let's, let's go talk about if you're gonna be in North America, let's go meet the north american sports. So we went to New York City, met with the NFL, MLB, Knicks, Yankees, and all in one day.

J.R. Smith
Damn.

Ryan Everett
And we walked out and he said, NFL is it? And I said, really? You think we're gonna get that done? He said, yeah, we are.

And, yeah, it was just, yeah, it was a really fun time, you know, and came to fruition. Signed a four year deal. They just re upped the seven year deal. It's just, yeah, it's incredible. The exposure was just through the roof. And, you know, we signed Patrick Mahomes, Lamar and Jalen Hurts and Justin Field.

J.R. Smith
Man, it's going nuts right now, man. Derwin James.

Ryan Everett
Derwin James. I mean, how could I forget my boy?

J.R. Smith
That's my dog, man.

Ryan Everett
Aaron Jones, Trayvon Diggs. I mean, we had a fucking roster.

J.R. Smith
Yeah, man. It's really, it's really grown into something like being a part of the Oakley family now. It's like, it's really grown into something for me that hasn't been a part of it from the start. But to see it now, it's, like, very organic and it's not fake. Like, the love there, the way people talk to you, the way people respect you and the way people consistently want your opinion and want to know what you're thinking and want more information on what you actually think opposed to like, no, you think this, you think you'll, I think you're like this. I think you're like that and, like, pushing you into a certain area, and it's like, you know, technology grows very rapidly. It literally changes so fast and so quick to get on one thing to where it's like, okay, this is the, this is the new wave, or this is the new road, and a lot of companies trying to push you into the road or the wave of which they're traveling. And I feel like Oakley's always been a place to where they've want to travel with you along your journey opposed to just making it about them. And that says a lot to me about a brand.

Ryan Everett
Yeah, I think the number one thing at Oak leaf, you know, the whole time I was there was technology, you know, and, you know, if you make the best product, people are going to come and, you know, the patents and the, you know, everything they've created the technology behind the football shield, the iridium coating. So, you know, the one thing I felt very confident about when going to talk to the NFL, that I was bringing them the best brand for the best product for the best moment, you know, and I knew that was the right play. And I think, you know, not that they didn't know about Oakley, but I think quickly after the deal was done, they really were like, you know, this, this is the fit. Like, you can't go do another visor brand, you know, it doesn't make sense, you know, 100%. Yeah. And it's, it looks cool, you know, it's, it's, you know, the technology helps, you know, I think the prism technology, all of it's great, you know? And of course, you look badass out there.

J.R. Smith
I appreciate it.

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J.R. Smith
Bringing it back full circle because we are at Augusta, like working with Oakley, obviously, you know, Al coming up with that 16th t sponsorship concept, and then do you guys signing guys like a Bubba, Rory and having these guys earlier, especially early on in their career before they become, quote unquote superstars and, you know, obviously Rory goes to Nike or whatever, but, like, what is it like working on, working hands on with athletes.

Ryan Everett
And that, you know, and Al, you know, Al and I, you know, I wasn't in sports marketing back then, but I had a lot of influence in a sense of events and how we were doing things. And Al wanted Rory, you know, and, you know, I was a big supporter with him, and we brought it to our then, like, CMO senior vice president. And, you know, Rory was young back then. You know, he was 20. He had a different look.

We brought it in. We had this. This is a crazy story. Now we'll back at 100%. We sat in the room with our head of marketing, our head of product, this guy Raife Peck, and my head of marketing for North America, Pierre, and we pitched Rory, and there was a lot of pushback and this and that. It got, like, super heated. It was like a really, you know, interesting conversation because, like, Oakley was so new in golf, so it was like, do we spend x amount of dollars? And I remember this, you know, the head of marketing, Pierre, stood up and said, you sign Rory, I'll put money behind it, and we'll flex and blah, blah, blah. And we got permission, and, you know, we ended up giving them a two year deal.

I mean, I remember the day Rory flew there and we did the signature. It was fun. You know, I look back at those photos. It's super interesting. And, and funny enough, that was the first, no, I had been to the masters one other time, but that was my second time. And I came here with Al and Rory. That was April after we signed the deal.

I forget the date. I can't even think back. But we walked every single hole for two days. Thursday, Friday, 36 holes with Rory, watched every shot in Oakley. Head to toe is like a proud moment like we have going on right now with Malvin and Jason Day. It's the same concept. And Rory was in the lead. It was just incredible. And obviously he, you know, he ended up not winning, but he ended up winning three majors. And obviously the, you know, Nike kind of took him and offered him quite a bit of cash, but just a super fun time at Oakley. Watching that and that kind of set the, you know, we had to go out and get a superstar after Rory, you know, and we thought bubble was the right guy, and he was. Bubba was phenomenal. You know, he was seven, eight. Yeah, and he won the Masters with us as well.

J.R. Smith
And then he went back to back.

Ryan Everett
He won with Travis Matthews the first year, and then he won with Oakley. But, you know. Yeah, you know, Keegan Bradley, Al had. He won, what, the PGA championship. We had Zach Johnson. We had, you know, Al had the stroke of luck for a minute.

J.R. Smith
That's dope, man. That is awesome. Because it comes, for me, it all comes to fruition and it comes full circle because this is what, your 14th masters, 13th Masters, 13th Masters. To think about your second masters when you got, again, you know, a guy like Rory and you watch every shot and then you see a guy like physician. You're now a different company. Yeah, similar situation.

But a guy's breaking the Internet.

Like, he's like, it's just broken. It's broken. It's broken. My boy broke it, which I love, by the way. I love it. But, like, talk about how it comes full circle and, like, you know, just being here to say, twelve years ago and then now being here now and, you know, what does it feel like? How is it?

Ryan Everett
Yeah, it's incredible. You know, it's.

When Stephen came to me, you know, last year and said, is Jason day the guy? I think there was multiple reasons why he was the guy. And we knew he was already at the, you know, he had been at the top of his game, number one in the world.

You know, we knew the position Malvin was in is like, he was established. We didn't have to build something with him. So how do we show up to the golf audience with somebody who everybody knows and loves? And we launched on January 2 in 2024 and kind of broke the Internet that day. You know, it was just an insane amount of impressions. But, you know, I think coming into this, Steven, you know, we intentionally scripted him in product that we knew is coming out. You know, going back to Oakley days and Nike days, you know, scripting is very important. Like dick sporting goods and all these brands, like, they want to know what the athletes wearing because they want to know where to go buy it. And I think, you know, the intention of what we did, not knowing we were going to hit the lottery. You know, we got out of the masters on Tuesday, and our phones blew up, and Jason days playing with Tiger woods, and I said, oh, there we go.

J.R. Smith
There we go.

Ryan Everett
That's all you needed.

J.R. Smith
That's it.

Ryan Everett
It's gone.

J.R. Smith
Now you gotta do shoot.

Ryan Everett
I said the pants the first day and the vest the second day.

It's over today.

J.R. Smith
Three. To be continued.

Ryan Everett
We're gonna pull it back a little bit.

J.R. Smith
There you go. Pull it back. I'll scale it back.

Ryan Everett
We gotta make people feel good.

J.R. Smith
I hear that. I hear that. So in fashion, in so many different areas. Cause obviously, you know, you were weak. We all tend to ruffle feathers, but it's not necessarily intentionally in a bad way, but it also is intentionally because I'm expressing myself, and I want to be able to express myself in a certain type of way without feeling like I have to apologize.

Like, being, you know, in the industry and design business. Like, how do you come up with a certain aspect to where it's cool but it's not shit over the top, I guess.

Ryan Everett
Yeah, I think we're gonna have to walk that line a lot. Coming up. You know, it's like, how do you keep pushing the boundaries? You know, you don't wanna insult people, and you don't wanna make people feel uncomfortable, but you also have to stand out.

J.R. Smith
Right?

Ryan Everett
There's so many other brands out there doing lots of great stuff, and they're for different consumers. And, you know, so I think we found a consumer that's very loyal to us. And, you know, it's kind of. I always say, you know, when people ask about Malbihn, I always say, say it's not technology. It's not product. It's a mindset. It's truly.

How do you feel when you show up? How do you feel when you're with your friends? How do you feel when you want to play golf? And if you're dressing the way you don't want to dress, you don't feel right. So I think the mindset incorporates. I think what Steven's all about, which is music and art and culture and bringing that to the course, it's not necessarily saying we want to make the craziest clothes. It's like, you know, it's truly like, you know, it's a cultural mindset. You know, you can like rap music and still like golf. You can, you know, be a painter and still dress a little outside the norm and not, you know, wear khakis and a belt and a pink shirt. You know, you can show it to.

J.R. Smith
Tee box tatted all the way up to your neck, you know, listen, I've.

Ryan Everett
Always worn baggy clothes, and I used to get. I have pictures of me playing with, like, Ken Griffey and. And Sheffield back in the day where I had shorts down to my. You know, I mean, I. You know, so for me, you know, looking at Jason, he just doesn't look abnormal to me. You know, it looks very normal to what I'm used to in my cultural life and who I spend time with. You know, I always thought it was weird, you know, I finally got a little bit tighter with my pants, and then I came over to Malmon. I got a little looser again.

J.R. Smith
It's funny, because I agree with what you said to me. Watching him play, it doesn't seem abnormal. It's like playing golf, Mato. It's not like those are the people.

Ryan Everett
You culturally surround yourself with, 100% opposed.

J.R. Smith
To just the guy who fucked regular dockers and wingtip shoes, which is no problem. That's what you like. That's what you like. But I just. For me, I got a problem when it's like, okay, this is offensive. Like, by my clothes. It's not like I'm saying fuck you on my shirt. Yeah, like, fuck the last. I mean, I'm not saying that.

Ryan Everett
And if you look back, historically, I mean, nobody cared when John Daley wore loudmouth pants. And, you know, I mean, you know what I'm saying. There were so many offensive, you know, awful outfits in the history of golf, and some were classy and baggy. Like you look at Tiger and Jordan and their photos back in the day. I mean, their shit was baggy.

J.R. Smith
Baggy?

Ryan Everett
Baggy way, baggier.

J.R. Smith
Baggy. And trash. Yeah, big bag of trash.

Ryan Everett
And with pleats and small belts and.

J.R. Smith
With creases and big bag of trash.

Big bag of trash.

Ryan Everett
So, I mean, I think what we put Jason in yesterday, I mean, it had a little netted pocket, but ultimately, it was not far off from a jogger. It was a nylon pan. Had performance.

Yeah, it was a little bit on the baggier side, but the sweater had a big graphic. But the sweater is a beautiful sweater. If you take the graphic off, it's a beautiful hundred percent cotton twill sweater with, you know, vest. I mean, it's like, you know, I don't. I don't know. I guess the graphic was offensive, you know?

J.R. Smith
Yeah, I mean, it's hard not to.

I think it's gonna be hard not to ruffle too many feathers at Augusta when it's outside the mall, everything is so norm.

Ryan Everett
It wasn't meant to be disruptive. You know, it was like. I mean, that's, you know, 100%.

J.R. Smith
100%. That's where I feel like, is. It's understandable if you're.

To me, it's way more understandable if you're not trying to be disruptive. Like, I don't. I don't believe, you know, you guys at Marlboro and Steven is, like, coming up with stuff to be disruptive because he's a very non confrontational person. He loves it if you go to the certain spot. He would love to wear wingtip shoes and pleated pants.

Ryan Everett
Steven's the most stylish guy.

J.R. Smith
Hundred percent, 100%. So for me, it's like, I don't. I don't like. I don't like the negative backlash behind it. It's just like, oh, you're just trying to make a statement. No, it's not trying to make a statement. It's just what he likes.

It's not necessarily always about trying to be on Front street. It's just. I just want to be on the street.

Not even back street, front street, side street. I just want to be on the street.

Like, seriously. And I love that.

Ryan Everett
I mean, it's, you know, listen, it's hard to be in the conversation. There's so many great brands out there doing great, great stuff, and I don't know. I mean, yeah, I'm sure other brands are sitting there like, wow.

J.R. Smith
Like, I'm telling you, man, I know so many designers went into their office today, like, no, fuck this. I should have came out with this. I told y'all. Y'all made me ball this shit up, throw it away. We could have used this. We could have sold millions of shirts. But, I mean, it worked out the way it's supposed to. And I'm really happy that it did, because I know Jason and I know you guys do on a personal level, and he's a really good dude. And it's not.

Again, it's not back. To cause any harm is just to be different than the next person he's teaming up with. And, you know, if certain people find that offensive or abrasive, then that's just something they have to live with, because it's not like he's. He's not doing out there. He's not going out there doing anything wrong to me. You know, it's not like he's the greatest guy ever. Yeah.

Ryan Everett
I mean, he's amazing.

J.R. Smith
He's a great dad. He's a great husband. It's not like he's out there harming women and kids. He's wearing a baggy pants and a vest. Like, I don't understand it, but people care 100%.

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J.R. Smith
If you had your ideal pick for the plan of, let's just say Marlbonne golf and Masters for you. Number 14, what's your play?

Just in general, you can pick whatever you have. Cause we've been being here. This is my first time here for extended period of time. First time I came here, I was here for a day, and I didn't know people had houses and certain events at nights and stuff like that. So, like, if you could pick your. Well, you know what? No, I'm gonna take that back because I don't want y'all to be stealing my boy creative ideas. And then y'all go use this shit next year. And we see y'all over here at the house. Cause I'm pulling up and letting y'all know y'all stole my boy Ryan ideas. So fuck that. Nah, I'm not. I don't even want you ever saved that. We gonna save that.

Ryan Everett
We have said. Listen, listen.

There's no way that Steven and I were here all week and don't have some idea. So there's some really good stuff in the hopper. There's. There's. Yeah, there's a handful of things, and it might break the Internet again.

J.R. Smith
I like that. I like that. And on that note, we out of here. From Augusta. Junior Smith. This is my guy, Ryan Everett. Jersey boys. Jersey Strong. We outta here.