Primary Topic
This episode delves into MrBeast's achievement of becoming the most subscribed YouTube channel, surpassing T-Series with innovative content strategies.
Episode Summary
Main Takeaways
- MrBeast's content strategy is both innovative and risky, often involving significant financial stakes.
- His channel's growth is a testament to the power of viral content and community engagement on YouTube.
- The episode discusses the broader impact of social media influencers on traditional and digital media landscapes.
- MrBeast’s approach to philanthropy through entertainment has set a new precedent for content creators.
- His success is underpinned by a deep understanding of YouTube algorithms and audience preferences.
Episode Chapters
1: Introduction to MrBeast's Record
MrBeast's recent achievement as the top YouTube channel is discussed, highlighting his journey from a modest subscriber base to a global phenomenon. Kim Komando: "Last week, a huge event took place forever." Andrew: "On YouTube, the number one subscribed channel was called T Series."
2: Strategies Behind the Success
Details of MrBeast's content strategies that propelled his channel to success, including viral challenges and massive giveaways. Kim Komando: "He recreates big events, like Squid Games, which was phenomenal." Andrew: "He's huge. Didn't make a dollar on that video."
3: The Impact of Viral Content
The episode explores how viral content has reshaped viewer engagement and set new trends in content creation. Kim Komando: "He puts everything back into the channel." Andrew: "He surpassed him. And the minute that he surpassed him, Jimmy, MrBeast went on social media and said, 'We did it.'"
Actionable Advice
- Engage Your Audience: Like MrBeast, find unique ways to connect with and grow your audience.
- Innovate Content: Don’t be afraid to try new and bold content ideas that can set you apart from others.
- Understand Platform Algorithms: Deeply understand the algorithms of the platform you're using to optimize content visibility.
- Invest in Production: Don't shy away from investing in your content's production value as it can pay off in viewer engagement and retention.
- Balance Monetization Strategies: While focusing on growth, also plan for sustainable monetization that doesn’t rely solely on platform metrics.
About This Episode
His channel has more than 270 million subscribers, making him the most subscribed YouTuber in the world. What's the key to his meteoric rise? Plus, X allows porn, don't try this castor oil TikTok trend, and watch out for the latest scammer tricks.
People
Jimmy, Kim Komando, Andrew
Companies
YouTube
Books
None
Guest Name(s):
None
Content Warnings:
None
Transcript
Kim Commando
Hey, it's Kim Commando today, your daily podcast to keep you up to date with all things digital and beyond. And I'd love to have you be a part of our podcast. You can make an appointment to speak with me. Just head over to commando.com. and on the top right, there's a button that says, email. Kim, fill that out, and that's it. So let's hypothetically say, all right, that you had an extra $44 billion laying around.
Andrew
All right? So I have my 2 billion that I currently have. Now I have an extra 44 billion. Gotcha.
Kim Commando
Yes. So you have 44 billion, and you purchased Twitter. You renamed it x.
Andrew
This hypothetical is sounding quite familiar.
Kim Commando
Okay. And now it's worth twelve and a half billion dollars.
Andrew
It's a decrease.
Kim Commando
Decrease? Yeah, by about 71%.
Andrew
But hypothetically, when you purchased it for 44 billion, you were overpaying to make the purchase, but not by that much, correct?
Kim Commando
Amundo.
Andrew
Yeah.
Kim Commando
Okay. You probably should have done the math a little bit better. So now you're sitting there and you're saying to yourself, I just lost a crapload of money. What can I do to turn this whole Twitter x boat around? So what do you think that idea might be?
Andrew
Charge a monthly fee?
Kim Commando
We tried that. That didn't really work.
Andrew
That's right. Charge people to have that cool blue check mark next to the name because everyone wants to have a blue check mark. If you don't have a blue check mark, then you're not even legitimate.
Kim Commando
Okay, that didn't work either.
Andrew
Yeah, that's right.
Kim Commando
Didn't work either.
Andrew
Take all the personal information of all your users and sell it to China.
Kim Commando
Well, we don't want to say that we're doing that, but guess what?
Andrew
What?
Kim Commando
Twitter x, in order to start making some money, that they are now going to allow all kinds of content that's not safe for work.
Andrew
Well, that's. Wait a minute. They're going to start not allowing it now? Cause it's everywhere.
Kim Commando
They're saying that they're not going to police it. They're not going to try to change it. If you want to go ahead and post it, you can do it, but you just can't have a naked pic as your profile picture.
Andrew
Well, sure. You got to have some standards.
Kim Commando
I mean, absolutely. I mean, really? I mean, so. Gosh, would you ever have thought, now he's just gonna turn into a porn site?
Andrew
Well, it is a porn site. I mean, I don't know. You're not male, but I get targeted with tweets and stuff on Twitter, and it's all pornography.
Kim Commando
Oh, really?
Andrew
Oh, yeah. I don't know. Oodles and oodles and oodles of it.
Kim Commando
Oh, see, this is me. I didn't know that it was already a porn site.
Andrew
Oh, yeah. It's super porn.
Kim Commando
Super porn.
Andrew
Right. It's not just regular porn. Super porn.
Kim Commando
I like how you say, like, well, you're not a man.
Andrew
I want to clarify that for everyone.
Kim Commando
Just wanted to let you know. So, for Kenny, who still thinks, sitting there thinking, like, just totally trans. No, no, no.
Andrew
But I guess there are some restrictions that they used to have. They had on videos before. And you're saying it's just not in.
Kim Commando
No. No banners and no profile pictures. That's it.
Andrew
Okay. Otherwise, free game. Wild Wild west.
Kim Commando
So, I guess, do I need to get out of. Should I cancel our ex account?
Andrew
Why would you cancel the ex?
Kim Commando
I mean. Cause it's gonna turn into a porn site.
Andrew
No, you go the other way. You turn your ex count into a porn site.
Kim Commando
So I should show naked pics of me?
Andrew
When in Rome, do what the Romans do. You can deep fake them. They don't have to be real.
Kim Commando
I know. I just want to have big boobies. Just big, big boobies. And not, like. Not like fat boobies.
Andrew
Okay? I need to know the difference.
Kim Commando
Cause there's a difference.
Andrew
Fake ones? Like silicone ones?
Kim Commando
No.
Andrew
Then what's the difference between a big booby and a fat one?
Kim Commando
We'll save that for another time.
Andrew
Fair enough.
Kim Commando
Because after all, this is Kim Commando today, where we talk about all things digital, not just boobies. I mean, come on. And it's your fun podcast Monday, Wednesday, Friday. And this is totally different from the Kim commando show, okay? The Kim commando show is, like, all news, caller driven, and some really great jokes. Kim Commando today is me and Andrew and Allie and some great guests and some really bad jokes most of the time.
Andrew
So that's where I have to get the good jokes. I need to listen to the Kim Kamato show.
Kim Commando
Exactly.
Andrew
That's where I've been missing.
Kim Commando
Exactly. So what do you have coming up?
Andrew
We have the new king of the Internet. Last week, it's a great story of how it went down. Last week, there was a new king.
Kim Commando
Of YouTube, and we have a fabulous guy that we're interviewing.
Andrew
Is it. Is it the king of YouTube?
Kim Commando
No, it's not. But he's going to talk about how the FBI were, how they were catching all these drug dealers and everything by using their own cellular network.
Andrew
Nice.
Kim Commando
Yeah. And now it's all out there in the open. Sometimes I get like, why do we need to, like, just broadcast all this stuff?
Andrew
They ruined it. I know they up and ruined it.
Kim Commando
And so this is where we ask people to tell at least one person about the show.
Andrew
Share the show, like, comment, share, follow. It's easy. Those are all just little icons right there. Wherever you're watching, just look right below us. Just click on all the icons. Takes you four clicks. You can do all those things. Yeah.
Kim Commando
I mean, come on. I mean, you have had four clicks otherwise that you would never want to tell anybody about.
Andrew
Sure. When you're on Twitter, it's way more than four clicks now.
Kim Commando
I'm going to go looking for the porn.
Andrew
You won't have to look far.
Kim Commando
Really?
Andrew
No.
Kim Commando
Hey, just a few weeks left in our big iPhone giveaway. So if you haven't already entered win, that's win from kim.com. win from kim.com. all right, let's get this party started. Five things that you need to know. It's happening with tech right now. So word is out that there has been 850,000 fake transactions on 10,000 websites.
Andrew
Okay.
Kim Commando
And so what's happening? It's kind of a different twist. The scammers are setting up these websites not to sell you something. And then you get, you know, like, you, like, you think you're buying, like, a rake, but you get, like, a little, like, desk rake, right? Big rake or whatever. Maybe is that they're not even going to charge your credit card for anything. Is that they're just trying to harness and, like, gather as many different credit cards as they can, so that this way they can sell them on the dark web. And so most of these fake sites are things that you're going to see for sale on social media, and then.
Andrew
You'Re going to click on it, put in the card, and that's it. You'll never see it. You'll go to find and complain to the customer service, but the customer service, just gonna be a dead email. It's gonna be months before you even call your bank to say, hey, this was a fraudulent charge on my account.
Kim Commando
Please cancel my card, and so make sure that you don't use your debit card. Stop.
Andrew
I was on Ambien.
Kim Commando
I know. Okay, well, it was dumb.
Andrew
It was very dumb.
Kim Commando
Okay, man, who can't believe you even have a debit card?
Andrew
Well, I wanted to buy these really cheap Gordon Ramsay pots and pans at 02:00 in the morning when I woken up in an ambient haze and I pulled out any first card that popped.
Kim Commando
Out of my wallet, and you're like, yeah, this is gonna be a great deal.
Andrew
Hundreds of dollars later and four different cards canceled. A nightmare.
Kim Commando
If you have last pass. Yeah, lastpass.
Andrew
I do.
Kim Commando
You're screwed.
Andrew
You tell me once a week I'm screwed.
Kim Commando
Well, you.
Andrew
How am I screwed this week? Last two. Last week it was Ticketmaster that screwed me. Now it's Lastpass.
Kim Commando
That is, you know, I don't know what's going on with Lastpass, but hackers are really going after this company. They must. They've got, like, a hard on for this company, okay? They are just like. Seems like every time I turn around, it's like, you know, hackers have, uh, they've pretended to be the CEO of the company, they've released more master passwords on the Internet, and now hackers are still going after Lastpass. If someone calls you and then offers you help with your Lastpass login, right?
Andrew
Who's going to do that? Who is going to pick up the phone and say, yes, let's work this out.
Kim Commando
Nobody say, I'm so glad that you called. I was sitting here waiting for somebody from Lastpass to call me to help me log in.
Andrew
You know, I got a phone call from a company, and they. They said, hey, you have an outstanding balance. It was like $16. Some card got declined or whatever. Can you please call the company through the website? Do not call this phone number. All activity, financial activity over the phones can be suspicious. So go through the ways you would normally go to contact us to pay us our money. And I thought that was a pretty cool way of tackling it, saying, don't give us your credit cards now. Just go through the normal channels.
Kim Commando
Yeah, no, that's good.
Andrew
Smart. I like that.
Kim Commando
So if you're using lastpass, make sure that you do change the masterpiece.
Andrew
Already done.
Kim Commando
And don't make it beef stew.
Andrew
No, my master password. Because it was last pass. I did the one that they recommended. It's like 30 characters.
Kim Commando
Yeah, that's. Yeah, see, beef stew is just not strong enough.
Andrew
You've already used that one.
Kim Commando
Okay. It was funny to me the first time and the last time. Okay. Have you heard about a space top?
Andrew
No.
Kim Commando
If somebody says, I want to give you a space top, what do you think that would be?
Andrew
Immediately, I'm thinking of something sexual, but when? God, I've tried, dude. Now, such a guy I am. I'm trying to divert.
Kim Commando
What would a space top be?
Andrew
Top is a term, a sexual term. So it would be a top in outer space. That's what came in my mind. Astronauts, aliens, top. That's what happened, okay? So I. And I can't get that picture out of my head, so you're just gonna have to tell me what it really is.
Kim Commando
Okay? Space top is a laptop.
Andrew
I hear them laughing in the back room.
Kim Commando
A space top is a laptop that doesn't have a screen that you're going to use. Ar glasses with the laptop, okay? $1,700. This way, it'll give you a 100 inch virtual screen.
Andrew
The apple one just flopped. Nobody bought it. Everybody returned it. It was six grand. And no one used it. They used it, made their YouTube videos out of it, made their Instagram posts, and returned it. Why is. This isn't gonna work.
Kim Commando
Okay, you know, I'm just thinking about this now, okay? This is a 100 inch virtual screen.
Andrew
Okay?
Kim Commando
It's a top.
Andrew
No one's gonna buy this flop. This space top is a flop.
Kim Commando
There's a new explosive TikTok trend, okay? Influencers are left and right saying, if you want to lose weight, you want to feel better about yourself, sure. You have cancer. You need to do one thing. You need to drink at least a half a cup of castor oil every day.
Andrew
Oh, no.
Kim Commando
Yeah.
Andrew
Is this a prank?
Kim Commando
No, people are doing it.
Andrew
Cause if you drank a half a cup of castor oil, you wouldn't be able to leave a certain room in the house the next day to get your other half a cup of castor oil.
Kim Commando
I know they say laughter is the best medicine, except if you have diarrhea, and that's just a nasty thing.
Andrew
You said it was explosive to tough trend. And now that makes sense. Cause that's so accurate.
Kim Commando
Castor oil. Ooh.
Andrew
People just listen to anything they see on the Internet.
Kim Commando
Okay, think of things. Finally, this coming at number five. Think of things that have expiration dates.
Andrew
Okay?
Kim Commando
Milk.
Andrew
Absolutely. Do you drink milk on the day of expiration?
Kim Commando
I'll actually keep it a couple of days afterwards.
Andrew
You're so brave. No way. I can't do it. Mentally, I cannot do it.
Kim Commando
Bicycle helmets have expiration dates.
Andrew
Do they?
Kim Commando
Yes, they do. I know that. Condoms.
Andrew
Yeah.
Kim Commando
Have expiration dates.
Andrew
They do?
Kim Commando
Yep.
Andrew
Space top.
Kim Commando
So do phones.
Andrew
Phones expire?
Kim Commando
Yes. You know, Apple has what they call end of life, okay? Anywhere between four and eight years. Google Pixel phone is good between, like, three and seven years. Samsung, three to six years.
Andrew
Is this basically the components that are going to expire or the support and technology like Apple will say, after eight years, we're not even going to touch that phone anymore.
Kim Commando
Both.
Andrew
Okay. Both.
Kim Commando
So when you go to the store and you lay down $1,000, $1,500 for a phone, just know it's not going to last very long. I mean, think about this, three years. So it's going to cost you dollar, 500 a year just to use that phone. So it's built in obsolescence. And so it's called end of life Eol. Okay. And then there's also end of life with your Apple Watch, your iPad, your Kindle, Apple TV of obviously, windows. And so I wrote about all this in one of our free newsletters recently. And I've been getting, like, so much, so many comments back, people say, I had no idea.
Andrew
So what's the recommendation to combat that? Buying secondhand?
Kim Commando
No, because you're then, you know, so basically, well, if you buy secondhand, then you're buying old technology, right.
Andrew
But you're paying less, so you're going to get less time for less money.
Kim Commando
And then the battery's going to crap out.
Andrew
Right.
Kim Commando
Okay. The processor is slow, so it's not going to be able to handle all the latest and greatest stuff. And then you know what you don't have on that phone?
Andrew
What?
Kim Commando
That new phone smell.
Andrew
No, I don't.
Kim Commando
That, you know that sweet manufacturing scent that happens when you open the box and you're like, ah, yeah, I made that part up.
Andrew
You did?
Kim Commando
Yeah. There's no new phone smell.
Andrew
No, they all smell the same.
Kim Commando
They do. But if you would like to know, like, when your phone is going to expire.
Andrew
Right.
Kim Commando
Uh, you want to get the newsletter, head over to get Kim.com and then. Cause I did all the work for you.
Andrew
Nice.
Kim Commando
I did. I put all these handy dandy links in there so that, this way, if you want to know when something expires, you don't even need to think about it. You don't even need to do anything about it.
Andrew
If your phone is past the expiration date, it just means it's going to operate, not to peak, correct?
Kim Commando
No. And you're not going to get all those security updates.
Andrew
Oh, that's good. That's important, too.
Kim Commando
Hackers are going to love you.
Andrew
They do already.
Kim Commando
So in a relationship, there are people who believe in expiration dates and there are people who don't believe in expiration dates, like you mentioned in the milk in the refrigerator. So do you believe in expiration dates?
Andrew
Wholeheartedly.
Kim Commando
Really?
Andrew
Yes. I will not drink expired milk. Day of. Just can't, can't mentally get past that. It's expired.
Kim Commando
Okay. So yesterday, I ordered all the groceries, and typically, that means that I've got to clean out this stuff. Okay? And so Barry says to me, what are you doing? And I said, I'm throwing away the yogurt. He said, I was gonna eat that yogurt.
Andrew
Was it expired?
Kim Commando
And I said, it's expired. And he's like, oh, it's fine.
Andrew
Oh, God.
Kim Commando
Okay. I said, hurts my heart, you know. I said, um, it expired March 26.
Andrew
No, he was not going to eat that.
Kim Commando
He was going to eat it. And I said. He said, you know what? I said, I'm not taking you to the ER. So there's compassion. There's all new yogurt in there.
Andrew
Did you let him eat it?
Kim Commando
No, you chucked it. I did. I checked. And he was looking at me, like, going. And I'm like, it's a dollar 50. Okay, true.
Andrew
It's not like it was truffle oil. Exactly.
Kim Commando
Yes.
Andrew
March 26. Couldn't do it.
Allie
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Kim Commando
Hey, it's Kim Commando. Today, you know the drill. We're so glad that you're here, because after all, otherwise, it'd just be me and, you know, me and me talking to him. That would be Andrew.
Andrew
Hi.
Kim Commando
No, I love you.
Andrew
I love you, too.
Kim Commando
All right, so let's talk about Zoom.
Andrew
Zoom's got a pretty dumb idea.
Kim Commando
What?
Andrew
They. They want to be the future. They, you know, CEO's. They come out and they talk about how they just want to be better than everyone, bigger than everyone. They want to be bigger than Microsoft when it comes to document word processing software. They want to be the biggest company in the world, and then they want to be the future of AI.
Kim Commando
Well, they have to put AI in it, because that's what their shareholders want to see.
Andrew
Of course.
Kim Commando
What are you going to do with AI?
Andrew
If you don't have AI, you're nothing. You're a nobody.
Kim Commando
No.
Andrew
So what we're going to do is we're going to make these AI clones of all of our users. Gonna look like you, it's gonna talk like you, it's gonna think like you.
Kim Commando
You know, I've always wanted to be cloned.
Andrew
You have? And then and you want the clone to do all your work for you?
Kim Commando
Yes, of course.
Andrew
Who wouldn't? And then these AI clones would then attend all of your meetings and not only would they note take for you and tell you what's going on, but they would actually respond on your behalf.
Kim Commando
Oh, wait, wait a minute. So I'm on a zoom call.
Andrew
Well, you're not. Okay, Kim 2.0.
Kim Commando
I was gonna say Kim 2.0 is on the zoom call.
Andrew
Correct.
Kim Commando
Okay. And so people are like, saying things like, you know, so, Kim, tell us how you became so successful.
Andrew
That's most zoom calls are just about you. Correct. So let's say you had a normal person's job and you're on a Zoom call, and they're like, kim, do you have the PTF report? And your clone would be like, no, I haven't finished it yet, but I'll have it done by Friday at 02:00. And after your clone says that, then on your calendar will appear pTf file due Friday, 02:00 and it responds for you. But you also assumed that you were talking to other people.
Kim Commando
Oh, so you're talking to other clones.
Andrew
They have clones too. So now it's just a bunch of clones talking to a bunch of clones, taking notes.
Kim Commando
So a bunch of AI bots talking to a whole bunch of AI bots.
Andrew
Correct. Well, everyone else is not working because you have your clone doing all your work during work time.
Kim Commando
You know, it's actually not a bad idea.
Andrew
Here's why it's a bad idea. First thing I thought of is the ancestry website that just sold all of their data to China for $10 billion. You're going to allow Zoom to capture your likeness, create a likeness of you, capture your voice and recreate your voice. Oh, and also you're going to feed in all these prompts and information points so it can think and act like you. And buried in that terms and conditions.
Kim Commando
Somewhere at the bottom, it's going to.
Andrew
Be in five years, they're going to bundle all this up and sell it to somebody. So now when you go on TikTok, I mean, there's so many tic tac users that are now seeing deepfakes of themselves selling, I don't know, the mandolin 5000 for $4.99 on Teemu. You're going to see that. You're going to get outraged. Oh, my gosh, there is a video version of me. But you had signed those rights away and they are legally using it years later.
Kim Commando
Well, we'd have to, like, change my name and my likeness, you know.
Andrew
So you're not scared of them reselling you?
Kim Commando
No, they're going to resell it.
Andrew
Right.
Kim Commando
But I just like the idea of me being able to get stuff done in two places at once because, you know, I'm overwhelmed in my life.
Andrew
Well, here's the thing, though. You would just have to find a private company that you would do this for you.
Kim Commando
And they're going to sell it. They're going to get hacked. They're going to do something.
Andrew
They definitely will get hacked.
Kim Commando
And they don't tell you, they go, oh, you know, we think that we lost like five records, right? You know, and then like the net, then like two weeks later, oh, well, it was more like 5 million.
Andrew
So everybody was excited about this. But the truth of the matter is they just wanted to collect as much data on you as possible. The CEO didn't say this, but you could see it in his eyes. You could see when he was talking about it. This is just about data collection and at some point selling it to someone for billions of dollars.
Kim Commando
Yes, they will. They're going to sell it. But it would be nice. I wonder if there's a way that they could do it. So it's almost like, you know, like a metaverse type of version of you.
Andrew
Yeah, but that's still you entering. You're doing the labor. If you're entering the metaverse, it's like an avatar.
Kim Commando
Yeah, but you're still, you have no legs, so you couldn't walk around.
Andrew
Why do avatars and I have legs?
Kim Commando
I don't know. In the metaverse you have no legs.
Andrew
There's no legs in the metaverse.
Kim Commando
You like, bounce around?
Andrew
Come on, Zuckerberg, spend an extra couple million and give us some legs.
Kim Commando
You know, I don't know if you remember this, but years ago the Xbox had that camera and so that this way you could do exercises and it would tell you whether or not you were doing it the right way or whatever. And I'll never forget this because, you know, they were in some, like advertising poo poo meeting and like this some c level of this whole division of Microsoft that had the camera and that was looking inside people's houses actually said, well, you know, the camera's not only good for exercises but it lets us see if somebody lives in a 4000 square foot house or a trailer. And he just went like, never heard from him again. He like.
Andrew
And those cameras went away fast after that.
Kim Commando
They sure did.
Allie
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Kim Commando
Hey, it's Kim Commando. Today it's your fun podcast about all things digital. Monday, Wednesday, Friday, come join us live on YouTube, YouTube.com kimcommando. Then we have that special version, YouTube.com. twitter.com kimcommando.
Andrew
Yeah, behind the scenes, if you know what I mean.
Kim Commando
Yeah, yeah, yeah. No, just kidding.
Andrew
Yeah. She would never do that.
Kim Commando
I would never ever. I really wouldn't.
Andrew
I know you wouldn't.
Kim Commando
I'd never do that.
Andrew
99.9% of people wouldn't do that.
Kim Commando
I don't know why people do that.
Andrew
Money.
Kim Commando
Well, you know, there is onlyfans.
Andrew
Yeah, tons of money. $100,000 a month.
Kim Commando
All right, so what's going on?
Andrew
Last week on the Internet, a huge event took place forever.
Kim Commando
Logan Paul, did he fight some?
Andrew
No, they had to postpone that because I guess Mike Tyson has ulcers. On YouTube, the number one subscribed channel was called T Series. It was a movie producer in Bollywood who owned YouTube. 266 million followers.
Kim Commando
And I wonder how many of those were really good shit.
Andrew
I'm sure if it's 80%, it's still impressive.
Kim Commando
Yeah, still more than we have now.
Andrew
They were the. Let me clear my throat, 1 second. They were the leaders forever. There was a short time where you remember the streamer? Pewdiepie?
Kim Commando
Yeah.
Andrew
PewDiepie passed them. The Internet went. Internet went crazy that a video game streamer was number one. Then PewDiePie got canceled because he said a lot of stupid stuff. T series took over, has been the number one YouTube channel forever until Mister Beast. Mister Beast was getting close. Now, if you don't know who Mister Beast is, he's actually been streaming since 2012. He started with one subscriber. Now, in the first five years of him owning his YouTube channel, how big do you think he grew? From 2012 2017, he went from one to 20,001,000.
Kim Commando
Really?
Andrew
Five years, he only had 1000 subscribers.
Kim Commando
I thought for sure that he took off a lot faster than that.
Andrew
No, his first video that went viral was him counting to 100,000 in a live stream, where he sat there and just counted from one to 100,000. It was kind of interesting. The reason why he did that is because he wanted to watch his anime series, but it was like 700 episodes. And he's like, I don't have time for this. I can't make money doing this. I can't support myself watching anime. But then he figured out that he could just sit there and count, watch the show and still comprehend it. So the entire time he's counting to 100,000, he's watching this anime series.
Kim Commando
Know that?
Andrew
Yeah.
Kim Commando
Interesting.
Andrew
So that one went. That one went viral. That's when he started to grow his. His entire YouTube channel. Between that time, from 2012 to 2017, he actually would get on a call every single day with a bunch of other youtubers to try and figure out the algorithm. If we get click through here, does that mean more views? If we get people to watch for three minutes instead of five minutes, does that mean more views? They were trying to figure it out. And then Jimmy, that's his name, Jimmy, Mister Beast figured out, no, just have crap people want to watch. Just have stuff people want to watch. And the algorithm will come to you. Started to grow. Started to give away money. It would be dollar 500, then $1,000, then stupid stunts for money, and then it grew to $10,000 and a million dollars. And he got big. Has one of the most expensive YouTube videos in the history of the Internet, $4.2 million. He recreated squid games from Netflix.
Kim Commando
That was amazing.
Andrew
Absolutely. I've watched the entire thing with the kids multiple times.
Kim Commando
Yeah, it's phenomenal.
Andrew
And he's huge. Didn't make a dollar on that video.
Kim Commando
Oh, he did.
Andrew
He literally lost money on that video. He knew that everyone competing, they were getting tired, so he just started handing out money to people. He ended up losing money, but it's one of the biggest videos ever. So he's getting closer to t Series now. Also with. With mrbeast. It's. It's not just YouTube anymore. He's got feastables, which is. This is not a commercial for Mister Beast, but he's a success. He's got feastables, which is his candy bar. He's got Mister Beast Burgers. He also has a company that will take your videos and it will. It will dub over it in other languages and create other channels in other countries for you that all funnel back to the main channel. And that's how he's grown so big. So last week he's creeping closer to T Series. And T Series goes on the Internet and says, listen, we can't let this happen. Literally all of India needs to follow me and they need to follow me today because we cannot be beaten by Mister beast. He surpassed him. And the minute that he surpassed him, Jimmy, Mister Beast went on social media and said, we did it. We're the number one YouTube channel ever. And guess what happened? He set the record for the most subscribers in a day, added two more million subscribers the day that he passed them, and then the next day added 2 million more. So now he has a 4 million subscriber lead on T Series, which is 270 million people that subscribe to his channel. It's insurmountable. He's the biggest thing on the Internet.
Kim Commando
So how old is he now?
Andrew
26.
Kim Commando
Gosh, isn't that phenomenal?
Andrew
Yeah, his story is crazy. His parents, they let him try to do the YouTube thing, but obviously he wasn't gaining any traction. He was recording himself, doing things and doing video games and they're like, you're either going to college or kicking you out. But he hated college. He went for two weeks and then he's like, I can't do this. And so he pretended to go to college when really he was just working on his YouTube channel and then they kicked him out because he wasn't going to college. They found out that he was. And this was community college. I mean, he wouldn't even go there. But he had built this community and he is now the biggest. Now he doesn't. His net worth is only like $30 million. Because when it comes to the YouTube, you're like, wait a minute.
Kim Commando
Yeah, exactly.
Andrew
If I had 270 million subscribers, I have more than $30.
Kim Commando
Mister Beast, you need to hire me. Okay.
Andrew
He puts everything back into the channel. He makes his money on his other products and his other businesses, but when it comes to the YouTube channel, it puts every single dollar back. Because he just means all he wants to do is make amazing content on YouTube and he wants to be the king of YouTube. At one point, he got offered a billion dollars for his channel. A billion dollars. And he said no, turned it down. Who offered it to him as some investment firm. And you still would have had to been connected. Like, he still would have been the face and do the work, but he turned it down. He turned a billion dollars down. And I think he only had 180 million subscribers at that time.
Kim Commando
Well, you know, we have, we have.
Andrew
Yeah, we're number three in Rwanda. So we're basically neck and neck with Mister Beast.
Kim Commando
You know what? I wouldn't want to be called, like, Miss Beast.
Andrew
No?
Kim Commando
No.
Andrew
Why not?
Kim Commando
Cause, I mean, that's. I mean, do I look like a Miss Beast?
Andrew
No. But what if I told you, if I called you Miss Beast, you would have 275 million subscribers on YouTube?
Kim Commando
You could call me that all day long.
D
That's what I thought.
E
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Kim Commando
And we're so glad that you're here. And just a quick reminder, make sure that you, like, comment, share, follow, because it truly, it does help us gain more followers and more subscribers, and it can make a difference. Really. Just one person really does. You know, we're just talking about Zoom meetings. I'd say I told the greatest joke on a Zoom meeting the other day.
Andrew
Did you?
Kim Commando
Yes. I thought it was so funny, but other people said it wasn't remotely funny.
Andrew
That's good. I liked it. I didn't know we were already in the joke. That's good work.
Kim Commando
Okay, good. I've been working. I've been working really hard. Instead of saying, okay, so I have a joke.
Andrew
I didn't see it in your eyes either.
Kim Commando
Awesome.
Andrew
Quick question for you before we end the podcast.
Kim Commando
Yes.
Andrew
My son is already planning for Christmas.
Kim Commando
Yes.
Andrew
He wants to be able to give me enough adequate time to save to purchase his gift.
Kim Commando
You know what? He's very thoughtful.
Andrew
He is like toys anymore. You don't have to buy me a bunch of stuff just to have. I would like a VR helmet, but I don't know which one I want to get. Which one would you recommend for a ten year old oculus meta? Yeah, wait for the Xbox to come out. Cause he works for. He works with the Xbox ecosystem.
Kim Commando
Yeah. You know, there's probably gonna be a new version coming out in September, October.
Andrew
Sure. Right before Christmas. Yeah.
Kim Commando
Cause that's what they always do. I actually got Barry the meta.
Andrew
Okay.
Kim Commando
Oculus two is what he has, not the three. Oculus two I got it at Costco, and when I first gave it to him, he's like, I don't need this crap.
Andrew
Such a sweethearted man.
Kim Commando
Thank you. No, that's what I look at. You can say thank you. Okay. You can say, wow, that was really amazing. That was wonderful. You could totally be married a really long time. Sure.
Andrew
So you exchange gifts so it touches you right here.
Kim Commando
And so he actually has them out in his office.
Andrew
Okay.
Kim Commando
And so he's using them. And so the fact that, you know, here's a guy who's been immersed in technology and science his entire life, and he's going back to it. I put them on and I, you know, it's actually pretty incredible. Have you ever tried them?
Andrew
Oh, yeah, I love. I've used the oculus. I think it's really cool. It's kind of niche to where it's not like something you would sit down and do every single day. But I'm sure we'll get there at some point. But I don't want to buy the thing that's going to be ops. I don't want to buy the loser. I don't want to buy the one.
Kim Commando
That'S the apple glass and the apple or Sony.
Andrew
Right.
Kim Commando
Being a loser.
Andrew
So just stick meta.
Kim Commando
I would stick with meta. And let's see, when do you have. I haven't seen a ship date for the Xbox one.
Andrew
Neither of I.
Kim Commando
Which it's going to happen.
Andrew
You. I don't know what's taking them so long. I mean, they're so. They're already so far behind.
Kim Commando
Well, they should already have it because remember, they had the whole halo thing going, too. I don't know what's taking. I think everybody's so focused on AI.
Andrew
Yeah. They're probably pushing a bunch of projects.
Kim Commando
Back, but meanwhile, you know, Mark Zuckerberg, that's his pet project, is the whole metaverse and the glasses and, you know, and now. So now I'm sure he's still working on that on the side.
Andrew
All right, I'll ask you a little closer to Christmas.
Kim Commando
Excellent.
Andrew
Thank you. Okay, now we have personal business out of the way. We can go ahead and continue with the podcast.
Kim Commando
And by the way, if you know, if anybody, if you ever have a question for me and you don't want to come on the podcast, or you.
Andrew
Don'T have the convenience of co hosting.
Kim Commando
It or sending me a text, is this computer good at Costco? I still can't believe you texted me that. Is this computer any good at Costco? It's like, the cheapest thing that they were selling.
Andrew
That's why I asked, you know what?
Kim Commando
Someday you should tell Francis that I have saved him so many times.
Andrew
Oh, absolutely.
Kim Commando
You should say, you know what? I was gonna. You should tell him I was gonna buy you.
Andrew
I told him when I got. When he got his gaming computer for Christmas, I told him, Kim is the one who picked this one out. So, you know, it's going to be good because it came from Kim.
Kim Commando
Okay. All right. That's good.
Andrew
See, I give you credit.
Kim Commando
All right. All right. So, as you know, I have a wonderful golden retriever.
Andrew
Right?
Kim Commando
And Abby. Abby, she is. She's so great. She is so great. But we opened the gates to the property the other day, and Barry's like, no, watch the dog. Watch the dog. And I'm like, oh, she'll be fine. Because, you know, she's a golden.
Andrew
Did she run out?
Kim Commando
Yeah, she ran out. And then I'm thinking, like, you wouldn't even know where to go. I mean, like, you know, if there's, like, a person standing there, like, with a leaf blower, she, like, comes behind my legs and hides.
Andrew
Not the best guard dog in the world.
Kim Commando
So when I saw this video, I thought, you know, this is pretty amazing. And because this dog really has it going on, when your dog gets out.
Andrew
And hunts down a human to ring the doorbell for him.
Kim Commando
So describe the video.
Andrew
So the dog is basically near the sidewalk and is getting a person's attention and tells the person to knock on the door. Oh, what a cutie patootie. And he's gonna go in.
Kim Commando
Wow.
Andrew
That's a smart dog.
Kim Commando
Okay. And that would never happen in my household.
Andrew
Abby would not go and find a complete stranger to come let them in the house.
Kim Commando
No. She would just go running down. Who knows?
Andrew
Is she a door scratcher? My dogs used to just scratch on the glass door, which is a glass door. It doesn't make the biggest scratch noise, but they used to scratch on the glass door to let in. Why did that dog just scratch on the door?
Kim Commando
Yeah. When she wants to go outside, she looks at and she goes rough.
Andrew
That's right. She has her different roughs.
Kim Commando
She does. She had different rough, rough, rough.
Andrew
She doesn't have a doggy door.
Kim Commando
No, because you'd have to have a human sized door for her.
Andrew
You get those ones that have the collar that only activate when the collar's near.
Kim Commando
No, we had one of those.
Andrew
Didn't work.
Kim Commando
No. What happens is that. Here's what would happen, okay. The door would go up, right? Okay. And then she lay in the door because it was hot outside. Okay. So her whole body would be in the air conditioning except for her head, so she could look out and see what was going on. So I'd come into the bedroom. Cause that's where it was. Like, the whole room would be like 90 degrees. And she's sitting there going like, hi, having a great time.
Andrew
That's so crazy that you found probably one of the rare dogs that is high maintenance as you are.
Kim Commando
That is not true. She is. I mean, she, she, you know, she has like different colors of the week. Colors, sure. And then I got her little shoes to match, and they're crocs.
Andrew
Not high maintenance at all.
D
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