Guy Kawasaki on being remarkable

Kim Commando
Hey, it's Kim Commando today, your daily podcast to keep you up to date with all things digital and beyond. And I'd love to have you be a part of our podcast. You can make an appointment to speak with me. Just head over to commando.com, and on the top right, there's a button that says, email. Kim, fill that out, and that's it.

So imagine, Andrew.

Andrew
Yes.

Kim Commando
You're sitting in our house, right? And you are in beautiful Naples.

Andrew
Oh, okay.

Kim Commando
I've moved, and all of a sudden, you hear, like, crash, boom.

Andrew
Major sound effects.

Kim Commando
Well, we get sponsors. We have to buy sound effects.

Andrew
So I'm sitting in the living room, and I hear.

So I think the water's running.

Kim Commando
No crash.

Andrew
I forgot about the crash.

Kim Commando
Boom. It's a crash. What it was, was a two pound cylinder from the international space station junk trunk that came down and went through this guy's roof.

Andrew
What are the odds? I mean, you have better odds of winning the lottery than you do if something is falling from space and hitting your own house.

Kim Commando
They say it was part of a three ton pallet of old batteries for off the ISS.

Andrew
We just have a pallet of batteries just floating around up there.

Kim Commando
Just like, open up the bay door, pal. And it's like, just throw that crap right out. We don't need that anymore.

Andrew
I guess there's no space dump then. They got to do something with it.

Kim Commando
So. Yeah, so it was launched back in 2021. Now there are conspiracy theories. Sure. Okay. They're saying that the Biden administration ordered NASA to drop this pallet of batteries on one.

Andrew
It wasn't the full pallet, though. It was just a small.

Kim Commando
Yeah, but something fell off. But the whole idea is that conspiracy theorists actually say that the Biden administration is behind this, and they missed Mar a Lago. Oh, God.

Andrew
Gotta love the Internet. Everything.

Kim Commando
I know. On that happy note, welcome. It's Kim Kamaru. Today. I am so excited.

Andrew
Why?

Kim Commando
Oh, my gosh. You're not gonna believe who we have on the show today.

Andrew
I won't believe it.

Kim Commando
And he is. I mean, let me tell you something. I was on his podcast, and I don't get nervous.

Andrew
Why were you. You were nervous?

Kim Commando
I was nervous telling this guy. Cause he's a legend. I mean, he is.

Andrew
You did a home and away podcast. You did his. He showed you yours, or however that works.

Kim Commando
Well. But I was. I was so nervous. On his podcast. I never get nervous.

Andrew
When you went on his podcast, did you talk about you? What did you talk about on his podcast?

Kim Commando
Talked about how great I am.

Andrew
That's why you accepted the invitation.

Kim Commando
Oh, ouch. His name is Guy Kawasaki and has a brand new book out called think remarkable.

Andrew
All right, I'll start right now.

Kim Commando
You know what? You're gonna learn a whole bunch of things. And I'm telling you, folks, if you are listening or if you're watching this podcast, you are gonna learn so much from Guy Kawasaki. Especially, like, if you want to grow your business, start a new business. The guy is amazing, truly. I mean, when you go through his background, you're gonna be like, how did we get him on our podcast?

Andrew
That is exciting. I can't wait.

Kim Commando
It's pretty exciting. What do you have?

Andrew
We have sports betting. It's bigger than ever online.

Kim Commando
Okay.

Andrew
And it's expanding to some of the weirdest places.

Kim Commando
So you can bet on just about anything now.

Andrew
Just literally just about anything.

Kim Commando
Okay. Now, this is part where we say you have to, like, comment, share.

Andrew
Yes.

Kim Commando
Yes.

Andrew
That's all you have to do. If you're watching the podcast. It's simple. Cause we, you know, we put this live on the Internet every single Monday, Wednesday, and Friday. On YouTube, rumble, Facebook.

Kim Commando
Yes. Everywhere.

Andrew
Still on Facebook?

Kim Commando
Yes. All right.

Andrew
All you have to do is, like, comment and share.

Sharing is, like, the number one thing that we really ask you to do, because you like this show. Anyone that you like is gonna like it as well. So just send them the link. It's a great podcast.

Kim Commando
And just one person.

Andrew
Yeah.

Send it to a million people. This is Avon.

Kim Commando
A couple of things administration went to get through as well, aside from, like, comment share, is that Friday, you don't want to miss the podcast. And now if you're listening to the audio version, Friday, I want you to make sure that you look at the video version because it's Japan day.

Andrew
Oh, your whole trip, your wrap up from your trip to Japan.

Kim Commando
And a lot of people have been asking, like, you know, where should I go? Is it worth visiting? And I will tell you, Japan is unlike any other country I've ever been, and I've been to 31 countries.

Andrew
So you guys have some experience in the matter.

Kim Commando
Have. And so Japan. So after you go, you hit all of Europe, and you're like, okay, so where can we go? That's new.

Let's go to Japan. And that's how it happened. It's like you were in the Bahamas and said, oh, let's go to Japan. So that's where we went.

Andrew
It's definitely on my list.

Kim Commando
And then don't forget, we're giving away a dollar 500 gift card. And so how do you enter to win? You go to that special address, winfromkim.com dot. Once again, that's winfromkim.com dot.

Andrew
All you have to do is sign up for one newsletter, take one newsletter in, and you're entered to win.

Kim Commando
That's it. And you're joining a half a million people. So, you know, that's a lot of people.

Andrew
It is, yes.

Kim Commando
And I think about that when I'm writing this newsletter. I think about, like, 500,000 people are signed up to our newsletter.

Andrew
Well, I mean, 500,000 people are watching right now.

Kim Commando
Right close.

Andrew
Okay.

Kim Commando
Pretty close. All right, here are the top five things you need to know about tech. It's happening right now. We're gonna start with Google. You know about incognito mode?

Andrew
Yeah.

Kim Commando
Not really incognito.

Andrew
What?

Kim Commando
No, I know. Big shocker, as it turns out, is that incognito mode doesn't really mean much because Google's still tracking wherever you're going.

Andrew
So I always thought incognito mode meant it just wasn't saving on your personal computer in the space that you were in at that moment.

Kim Commando
No.

Andrew
So the search. But the search history, the websites you go to, they're not going to save in the address bar. The Google search history is not going to save in the Google search.

Kim Commando
But Google's tracking.

Andrew
Right. You're incognito from your wife, not from Google and the rest of the Internet.

Kim Commando
And then Google said, well, you know, we have all these, you know, records, and we can't really delete them. We're sorry. So then there was a class action lawsuit, and then. Now guess what Google's like, oh, I guess we can delete.

Andrew
We found the delete button.

It was right there on the right side of the keyboard.

Kim Commando
So if you really want to go incognito, what do you need?

Andrew
VPN?

Kim Commando
Yes. Oh, my baby's growing up.

That's so awesome.

Andrew
I panicked for a second. Like I didn't know I wasn't gonna know the answer.

Kim Commando
What crap.

Andrew
Oh, yeah.

Kim Commando
VPN.

Andrew
That's it. Say that.

Kim Commando
Okay. And we like to recommend ExpressVPn. They're a proud sponsor of the Kim Commando show, of the Kim Commando show, which is not the Kim Commando Today podcast.

Andrew
They could sponsor the podcast as well.

Kim Commando
We would love for you.

Andrew
We need VPN's on the podcast.

Kim Commando
Now, if you have a business, this is really important. If you're using AI to produce content or provide legal, medical, or other advice, guess what?

Andrew
What?

Kim Commando
You are legally responsible for everything that the AI does for you.

Andrew
Now, is the AI legally responsible as well for giving you misinformation which may cause you to have legal action against you?

Kim Commando
No.

So I'm not a lawyer and I don't give legal advice and I don't play one on the Internet.

Andrew
Right.

Kim Commando
But just be careful of anything that you put on your website or else you could get sued and then you're sitting there like holding the bag.

Andrew
Yeah, we saw that. We saw the famous case of the lawyers that used former case law to fight their case in court. And it was all made up by Aih, and they were all both fired.

Kim Commando
Oh, you know, I know this has nothing to do but with anything we're talking about.

Andrew
Great. Let's take a left hand turn.

Kim Commando
We always do that here on the pot. Is that. I just want to warn you that if you do have your own website and you get a letter that says you have violated somebody's copyright and you need to pay us $5,000 because you are using this photo and we own that photo and now you need to pay us. Is that. That's a big scam.

Andrew
Really?

Kim Commando
Yeah, so you have to be careful. So just don't go like, oh, freaky Friday. And they always make it like 5000 or less than 10,000 because if it's a big company, most purchasing agents don't need to have like prior approval.

Andrew
They just push it on through.

Kim Commando
Exactly. So if you get those letters, you know, just, you know, I want to do your own research because it could be possible.

Andrew
It could be legitimate.

Kim Commando
Well, yes. We had an issue where somebody used a picture of a sign in the Charlotte airport on a video for 6 seconds.

Andrew
Okay.

Kim Commando
And the video was on YouTube for, I don't know, years. And I think it got like, I don't know, 20,000 views. It was like this little tiny video about like travel hacks, you know. Anyway, so we got a letter and they wanted $75,000.

Andrew
That wouldn't even be equivalent to what you got back and what you made off of the picture.

Kim Commando
I know. I fought that one.

Andrew
Did you win?

Kim Commando
I'm not allowed to say. Cause I had to sign something.

Andrew
Oh, okay. But she won.

Kim Commando
I'm not allowed to say that I did anything. All right, so the cybertruck.

Andrew
Yeah.

Kim Commando
You want one? It's cool.

Andrew
It's all, I mean, I don't want one. I think they're cool. But I wouldn't drive one on a daily basis for free. Yes, but I'm not gonna go out there and purchase it.

Kim Commando
Okay. So when they were talking about the Cybertruck and Elon Musk was, like, rolling out the cybertruck, saying, it's coming soon. You're gonna love this. Give us your down payment.

They showed something called the tent. It was called the base camp tent. So that basically was a high tech camper shell.

Andrew
It looked really cool.

Kim Commando
Yeah. So you could put this on your cyber truck. And they showed, like, parents and kids out there just, like, stargazing, having a great time.

And now people are getting their $3,000 base camp tent, and they're not very happy.

Andrew
Why not?

Kim Commando
Well, you have to see a picture of it to fully appreciate it.

Andrew
All right.

That's what it's supposed to look like.

Kim Commando
Exactly. That's what it's supposed to look like.

Andrew
That's really cool.

Kim Commando
Yes. I mean, I would want that.

Andrew
Yeah.

Kim Commando
I don't even like to camp, and I would do that.

Andrew
I know you don't. That's not the same.

Kim Commando
No, no, that's the one. No, that's what they're. No, that's what it was supposed to look like.

Andrew
Is. That's not the real. That's not the real.

Kim Commando
Do we have a picture of what it looks like?

That? Yes, there it is. Okay.

Andrew
It looks kind of cheap.

Kim Commando
It looks like a whole bunch of trash bags.

Andrew
It does. It just looks like they took tent material.

Kim Commando
Now look at that. That looks like a homeless encampment right there.

Andrew
It's like it's got two stories.

Kim Commando
And how do you breathe in that thing?

Andrew
You don't need to breathe.

Kim Commando
There's no ventilation in there at all. Just cut a hole so they got ripped off.

Andrew
Can I ask you a question?

Kim Commando
Yeah.

Andrew
Did Elon Musk make fun of you when you were a child?

Kim Commando
Why?

Andrew
Why do you hate Tesla so much?

Kim Commando
That's a really good question. Because I don't own any Tesla sock.

Andrew
Intentionally?

Kim Commando
Yeah. It's going in the crapper right now.

I think because it's almost to me that he's a carny, okay. That he goes out and he sells people all this stuff, and then when you really look at it, it's not that great. And I feel like, by me buying a Tesla plaid, I feel like I got ripped off. And you know me for a long time.

Andrew
Yeah.

Kim Commando
Okay. There's that line in the sand. Okay. If you cross that line with me, it's very difficult, if not impossible, for you to come back into my good graces.

Andrew
I did it.

Kim Commando
No, you didn't.

Andrew
I did. I got back in your good graces.

Kim Commando
Well, yeah, but you know what? I took a little bit of blame for that.

Andrew
Oh, okay. You're not gonna blame Tesla, but what, you're. You don't think that the Tesla cars are amazing technology? You don't think the fact that he has normalized. And I'm not an Elon Musk superfan here, but he's normalized electric vehicles.

Kim Commando
No, he has done a great job with that.

But I think he oversells and under.

Andrew
Promises that would be the carny side of him. Absolutely. He oversells everything. I get that.

Kim Commando
And so I bought into it.

I did. I was super excited about getting a Tesla plaid. I mean, amazing technology. I wouldn't have to go to the gas station. So I get this Tesla plaid, and they just drop it off.

Okay.

Andrew
No bells and whistles. No.

Kim Commando
And they basically say, read the manual online. Figure out how it works.

Andrew
Well, that's not good.

Kim Commando
Okay.

The door jams were not exactly level the manufacturing and manufacturing defects.

I couldn't use apple Carplay with it.

Andrew
And you're a car person.

Kim Commando
I know. I love cars. I mean, I've got 13 cars. I got a new. I got a car coming in three weeks. I'm so excited.

Andrew
The one that you're tracking, that you send me the picture that you're tracking.

Kim Commando
Yes. It's on its way now. It's, like, from Germany all the way to the Panama Canal. I'm like. It's like. I feel like I'm giving birth.

Andrew
That's how much of a car person you are.

You smoke a cigarette after you get.

Kim Commando
Your new car, and I name my cars, you know?

Andrew
Yeah, like, give them human names.

Kim Commando
Yes. Like, you know, like, one is Lorenzo. Another one's Greta. The one from Germany's is Albert.

Andrew
Albert.

Kim Commando
He's already given him a name. Albert. But anyway, you don't like the company.

Andrew
You don't believe in the company. You don't believe in SpaceX. You don't believe in.

Kim Commando
No, no, no. I have Starlink. I think that's. I think he did a great job with Starlink.

Guy Kawasaki
Okay, okay.

Andrew
It's just the car side.

Kim Commando
And also, you know, and he gets a lot of money from the government. I mean, Starlink has gotten, I don't know, $900 billion, and we, you know, we basically paid him to come up with Tesla. But I think he's genius.

I think he has incredible insight into many things.

Obviously, he's vocal. Obviously, he's super intelligent.

But I just think with Tesla that it is. It's like a carny I just feel like he's not.

He doesn't say everything that's wrong with it.

Andrew
So he lost your trust?

Kim Commando
Yes, of course. 100%. And that's why I wouldn't.

Wouldn't buy another Tesla. Wouldn't want a Tesla. You know, the whole full self driving mode. I could have been. I'm dead if I believed it.

Andrew
I loved it. I thought it was so cool. But I saw an interesting TikTok video that basically said, in 20 years, there's only going to be two car companies. It's Tesla and Toyota. And I found that really interesting, that this. This guy was a market analyst, that he believed so much. But you. You don't think. You don't think that's what's going to survive?

Kim Commando
No, I think they'll survive, but not be the king. I mean, you know, Kia is surviving, right? Then I don't want no Kia.

All right, so a scammer. Oh, you know, I hate this.

Andrew
What happened?

Kim Commando
Scammer calls this woman up, and on her caller id, it says, the Social Security Administration.

Andrew
That's pretty smart of the scammer to get the caller id.

Kim Commando
And it says that somebody has stolen her Social Security number and they're using it.

And in order for her to avoid prison time, she has to buy gold.

Andrew
At least they've moved away from target gift cards.

Kim Commando
So she goes out and buys $500,000.

Andrew
Worth of gold and then mails it to them.

Kim Commando
No. The scammers show up.

Andrew
Oh, wow.

Kim Commando
Pick it up from the Social Security Administration.

Andrew
No, this is not how business operates in America.

Kim Commando
We don't need to do this.

Andrew
Okay?

Kim Commando
So warn the older adults in your family that the Social Security administration is not going to say you're going to prison and ask for gold in return.

Andrew
Right? It's not how it works.

Kim Commando
How does that even happen? The scammers are sitting around going, okay, so I got an idea.

Here's one we haven't done.

Andrew
They're on to us about the Google play gift cards. What can we move to? Ah, precious metals.

Kim Commando
And we don't want silver. They've been saying silver's gonna go through the roof for 20 years. It's still not.

Andrew
Get the good stuff. Have you ever been scammed? Either through a phone scam or an email scam, any kind of scam? Have you ever been scammed? Just drop a comment there at the end of the show. We're gonna find the best ones and read them during the broadcast.

Kim Commando
The broadcast.

Andrew
Broadcast.

Kim Commando
Harry Potter fan. Yes or no?

Andrew
No. I've literally seen eight minutes of Harry Potter and I slept through an hour and a half of the rest.

Kim Commando
Okay? I'm not either.

Andrew
I don't get it.

Kim Commando
I don't understand it. I don't know why people are obsessed with it.

Andrew
If you love it, you love it. That's your thing.

Kim Commando
I tried it.

Andrew
I tried it, too.

Kim Commando
I mean, I even. I'm like, ian, you're gonna love this. And we both looked at each other, like, after six minutes. Cause we both have add going, like, no, I don't think so.

Andrew
I spent the whole movie going, who's that? Who's that now? Who's the Weasley?

Kim Commando
So they have an invisibility cloak. Yeah.

Andrew
I mean, I'm aware of it.

Kim Commando
Okay. And so, guess what.

Andrew
What?

Kim Commando
Now, there really is truly an invisibility shield.

It's measured 6ft tall, 4ft wide. It's constructed from. I have to read this because I don't know anything about manufacturing a precision engineered lens array. Light reflected from the person standing behind the shield. Is directed away from the person in front of it. They're oriented so that the vertical strip of light reflected by the standing, crouching subject becomes diffused. When spread across horizontally on passing through the back of the shield.

Andrew
You could memorize all that.

Guy Kawasaki
Okay, come on.

Kim Commando
I don't even know what any of that means.

Andrew
I listened to you. I didn't comprehend you.

Kim Commando
Let's look at the invisibility.

Andrew
Have you ever dreamed of having a superpower?

Kim Commando
We have.

Andrew
And we've been working to turn that.

Kim Commando
Isn't that cool?

Andrew
Into a reality? But I can tell they're standing behind something.

Kim Commando
But it's an invisibility shield.

Andrew
It's not. I could just put up a piece of cardboard. It would have the same effect.

Kim Commando
Exactly. And it'd be a lot cheaper and more power.

Andrew
I saw her walk behind it. We created three sizes. She's not invisible at all.

Kim Commando
Okay, but it is when you put that thing there.

Andrew
Full size. No, I see them. And the mega shield.

Kim Commando
It's the mega shield ever built. What should we call it?

Andrew
Over 6ft tall?

Kim Commando
Let's call it the mega shield.

Andrew
Nice attempt, but I could see the person walking behind it.

Kim Commando
We're invisible.

Andrew
They were not.

Kim Commando
I saw them.

Andrew
They were just a little.

Kim Commando
Okay, but if you just. Okay, look. Do you see me?

Andrew
No.

You're not invisible, though. They should call it the blurry shield. Cause they were just a little bit blurry.

Kim Commando
Okay, I want you to really, like, straighten up now.

Andrew
What do you mean?

Kim Commando
I want you to, like. Can you sit up? Straight?

Andrew
Yes.

Kim Commando
Can you put on your thinking cap?

Andrew
Sure.

Kim Commando
You need to be smart.

Andrew
Uh oh.

Kim Commando
Okay. Because we have a brilliant man joining us.

Andrew
Should I just be silent the whole time?

Kim Commando
That probably would be best.

Andrew
I can smile and nod.

Kim Commando
Yeah, just say, you know what you could say.

It's like the rule of broadcasting, and you don't know what to say.

Andrew
Don't say anything at all.

Kim Commando
No, you just say, that's interesting.

Andrew
You can do a lot of this.

Kim Commando
Looks like you have to go potty.

All right. It's chem commando. Today it's your fun podcast about all things digital. Now, if you're looking for the Kim commando show, that's on over 420 stations. I'm not bragging by any means. And then don't forget we also have our daily tech update and our digital life hack that you can get that as a podcast. You can also hear that on your local radio station, too, which. Super excited still that we're on UABC in New York. That was like a. That's a huge thing. A lot of people don't realize that.

Andrew
Is New York city a big deal? Is it a big media market?

Kim Commando
I think it's number one.

Andrew
Oh, kink in.

Kim Commando
Any bigger than that. I know, and I can't wait till I meet somebody who listens in the Hamptons to say, oh, Kim, darling, I heard you in the Hamptons.

Andrew
We're vacationing with the Rutherfords, and we heard your digital tip. It's quite possibly brilliant. Is that what they're gonna sound like?

Kim Commando
I sure hope so. Sure hope so. You know, maybe that. You know, maybe that should be my ringtone.

Andrew
How come we pretend to be smart people? We are british.

Why is that? We go there.

Kim Commando
Okay, well, okay. We'll say it now in a southern accent.

Andrew
Yeah. No, no. I get criticized for doing that last time. Hey, Kim, I saw your digital minute. Them computers are so hard to work with, but you're teaching me upright.

Kim Commando
See?

Andrew
It doesn't sound as good.

Kim Commando
So awful. We're gonna get such hate mail from that.

All right, so let me tell you about our guest, guy Kawasaki.

Andrew
Yeah.

Kim Commando
Okay.

He has a book, new book out, called think remarkable. We're gonna be talking about that.

He has a podcast called remarkable people. But he worked at Apple in the 1980s.

There's a title in the tech industry now, Andrew, called Evangelist.

Andrew
Okay.

Kim Commando
Guy is the person who invented this. Do you remember? I don't know if you are old enough to remember when. If you had a MACD and it was like Mac versus windows.

Andrew
I've never had a Mac in my entire life.

Kim Commando
Do you remember when it was, like, PC versus.

Andrew
Yeah, the commercials. All those Mac.

Kim Commando
But also. No. As a culture.

Andrew
Okay.

Kim Commando
Okay. Is that if you had a windows based machine, you'd be like, I am so superior to you people on an apple. And then the apple would be like, we are so superior to you.

Andrew
I mean, I remember the Apple people thinking that they were better, of course. That their floppy disks don't stink.

Kim Commando
Yes. And, I mean, I remember when I switched to going from all windows to Apple people. Like, I got, like, hate mail that I sold out, that Apple was an advertiser, and I'm like, I wish they were an advertiser. Okay. If you know anybody in Cupertino, send them my way.

Andrew
Deep pockets.

Kim Commando
So he's now the chief evangelist at canva. Love canva.

Andrew
Yes.

Kim Commando
Amazing. He's got a knack for entrepreneurship, innovation. He's built just a ton of successful tech startups.

And guy is here joining us right now.

Hi, guy. How are you?

Guy Kawasaki
I've been listening since the start of your show. Oh, my God.

Now, I know that whenever you ask me questions, I'm gonna say, that's interesting.

Kim Commando
Oh, no.

When you respond to something, it's gonna be bad if we both say, that's so interesting.

Andrew
Not much of a conversation.

Kim Commando
No, that was bad.

Guy Kawasaki
It's really interesting that you never have used a Macintosh.

Andrew
Never.

She asked me one time to pull something up on her computer, and I didn't even know where to start. I had no idea.

Kim Commando
Yeah, he's looking for, like, the start menu.

Andrew
Yeah, I was clueless. I've never touched a Mac.

Kim Commando
But you have an iPhone.

Andrew
Yeah, well, iPhones are great.

Kim Commando
So bring us back into your Mac days. What was that like working with Steve Jobs?

Guy Kawasaki
It was an amazing time. And, you know, all the movies, all the books, everything you've ever heard, seen, read, they're all true. He was a very difficult person to work for. You know, I was afraid that he would humiliate me in public. And contrary to every theory of HR, where you, you know, you meet with your employees, you develop mutually acceptable goals, and you focus on the positive, and, you know, all the positivity and all that, he did none of that. He just scared the crap out of me, and I did some of my best work being scared. So contrary to every theory you have about positivity, you know, sometimes fear works.

Kim Commando
So there was no positive sandwich where, like, Steve Jobs would say, you know what, guy? I'm so happy that you're here and you're bringing your talents to apple. And, you know, it's just. It's just amazing what you do every single day. Now, what you did right here just totally sucks. But I have the confidence that you have the skill and the wherewithal and the motivation to bring this to the next level.

Guy Kawasaki
And then right after that, this pallet of lead fell from space and hit the guy in the head. I mean, it was. Yeah, I'll tell you a true story. So the reason I got my job in the Macintosh division was nepotism. So my college classmate and friend hired me. I didn't have the right background in work or academics.

So after I interview with Steve, my friend goes to Steve and says, you know, so what did you think of Guydev? And Steve says to him, well, I guess he's okay, but if he screws up, I'm going to fire you, too. So that was my ringing endorsement.

That was my onboarding at Apple. I'm going to fire your friend if you screw up, too.

Kim Commando
You know, there was a. You write in the book about Apple's Think different campaign.

Guy Kawasaki
Yes.

Kim Commando
Tell us that story.

Guy Kawasaki
Okay.

This is a very expensive story, so I hope you appreciate it.

So in 1997, apple had the Think different advertising campaign. This is the one featured Albert Einstein and, let's see, Amelia Earhart, Richard Branson, Nelson Mandela, Einstein. And the thinking was, and it's still true, apparently with your guests, that if you use a Macintosh, you have to think different, like these innovators and visionaries, because back then, everybody was going to be using windows. So if you thought different, like Einstein and Picasso and Richard Branson, then you thought different and you used a Macintosh. So anyway, Lee Clow from Shia day introduces these video ads to the marketing team. And at the end, he says to Steve, I have two copies of the videotape. I'll give one to you and I'll give one to guy. And Steve says, don't give one to guy.

And so I said, what's the matter, steve? Don't you trust me? And Steve says, guy, yes, I do not trust you. So now, this is one of those man or mouse moments in your life, right? This is one of those moments when you look back and you say, why was I such a chicken? Why did I not stand up to him? And I was not going to let that happen to me. So as soon as he said, yeah, I don't trust you, I said, yes, steve, it's okay. I don't trust you either.

I figured that cost me about 100 million in stock options. But now I get to tell that story on Kim Commando, I mean, that's worth it.

Kim Commando
Well, you know, we do have all those moments. I mean, where you sit there and you're like, okay, do I really say what I feel or do I just kind of suck it up? Buttercup. Right.

Andrew
When it comes to your new book, what is the theme? How do we be remarkable?

Guy Kawasaki
Okay, so this is the history. So I have this podcast called remarkable people, in which I interview remarkable people like Tim Commendo and Jason.

Kim Commando
Thank you. Thank you.

Guy Kawasaki
Wozniak and Margaret Atwood and Angela Duckworth and Carol Dweck and Steve Wolfram. I just dropped every name I can remember. And so over the course of five years, we now have 200 something episodes, which is 200 something hours, and we have 5000 pages of transcripts. So we looked at that and we said, you know, no one's going to listen to all that. No one's going to read all that. So let's. Let's take it down and put it into a book. And so this is designed for Gen Z. It's only 170 pages long, but it reflects the wisdom of about 200 people.

And the thesis is, if you want to be considered remarkable, you need to make a difference. You need to make the world a better place.

And if you make the world a better place, people have no choice but to think you are remarkable. So the key to being remarkable is to make a difference. And this book explains how to make a difference.

And one of the results will be people will think you're remarkable.

Kim Commando
And now you say there are three stages.

Guy Kawasaki
Yes.

Kim Commando
So number one is growth, right?

Guy Kawasaki
Yes.

Number two is grit, and number three is grace.

So this, this comes from an observation. After you interview these 250 people, you figure out, you know what? They all had a growth mindset. This is Carol Dweck's work. So they're. They didn't have a fixed mindset. They didn't believe that they were perfect. They also didn't believe that if they were not perfect, that they couldn't achieve growth and grit and grace. So it takes a mindset that you believe you can learn new skills. I mean, I took up ice hockey at 44. I took up surfing at 60. You know, Carol Dweck was huge influences in that. So now, even if you have this growth mindset, which is crucial, you also have to have a grit mindset, because when you're growing and you're trying new things, it's highly unlikely that when you start something completely new, you're going to be good at it. So you have to persevere. So that's grit.

And then the third phase, I noticed, after interviewing a lot of remarkable people, is at some point in their career, they have a mindset shift, and now they want to help other people, younger people, disenfranchised people. They want to help other people be successful, too, because they've now figured out that life is not a zero sum game, and another person's gain is not your loss, and your gain is not their loss. The rising tide can float all bolts.

And you were discussing earlier your best friend, Elon Musk, and I think that to give him fair, you know, do, like, three or four years ago, I would have said he's the closest thing there is to Steve Jobs. And arguably, you could say he did more than Steve Jobs, because Steve just did devices. Right, but Elon is doing satellites and cars and tunnels and chips in your head.

Kim Commando
And flamethrowers.

Guy Kawasaki
Yeah, and flamethrowers. Right. And surfboards. But if you think about it, you know, he single handedly made the car business become electric. And so he would have, I think, gone down as maybe history's greatest innovator. But he did not make the third step yet, which is he's the epitome of the lack of grace. There's no grace or graciousness in that man. And I think until he does that and achieves that, he will not be as remarkable as he could be.

Kim Commando
You know, that's a really, that's a really interesting observation.

Andrew
Well, basically said, why you don't like him and why you're not on board is that the technology was there, the thoughts were there. But in the end, he's very divisive.

Kim Commando
Yes.

Guy Kawasaki
Wait, wait, wait, wait. Kim just said, that's really interesting. Does that mean she doesn't have anything to say? Speaker one?

Kim Commando
No, no, no, no. You know what? You know what I was thinking behind the scenes in my head, guy, is that the next time that somebody asks me about Elon Musk and I get asked about him a lot, is I'm going to refer to you. That's what was going on in my head. I thought, you know what? This is so smart, because it really kind of boils Elon Musk down. I mean, because let me tell you, I'm a fan of Starlink. I've got Starlink in, in homes and on a boat. And I mean, and it just works. It does. It's. And if somebody calls me up and it's, you know, and they're asking me for Internet access, and they're tired of their cable company. They want to take it on the go or whatever.

Okay. Think about everything that he's doing internationally, with. With Starlink, you know, his plans. And it really is revolutionizing and equalizing Internet access to people who can't get Internet access.

Guy Kawasaki
You're right. You're right.

Kim Commando
And so. So he. He is. He is remarkable. And that's.

But as far as going back to that grace, being able to have that. And we're not gonna even talk about Twitter because there's no grace on Twitter.

Guy Kawasaki
Or there is no.

Kim Commando
Or whatever you wanna call it.

Hey, it's Kim Commando today. If you're just joining us, we are in a great conversation with Guy Kawasaki. Oh, my gosh. Guy, it's wonderful to have you here. So when you talk about the grit, the growth and the grace, what are some standouts? Like, for example, with the grit?

Guy Kawasaki
Oh, with. Well, the mother of Grit is Angela Duckworth. Right. But I'll tell you a great example of grit, which is there's a woman in the book called Andrea Lytle Pete, and she was diagnosed with ALS nine years ago. Now, for those of you not familiar with that disease, typically it's lethal after two or three years. So she's lived about ten years. And when she got diagnosed, she decided that in order to raise awareness and money of ALS, she would complete 50 marathons in 50 states.

Kim Commando
Wow.

Guy Kawasaki
Now, I mean, that's what you call grit. Right?

And she has done that. And I think that is a great example of grit. Now, there are lots of people in this world who are remarkable that we never heard of. And if there is a single profession that has remarkable people, I would say it's teachers.

Teachers are just the most important resource we have because they are training the most important resource we have. And that's pure grit. I mean, my hats off to teachers. I feature a few in the book, and I love teachers. Teachers changed my life. And who among us who's been successful cannot look back and say, oh, that teacher in 6th grade. She's the one who turned it around for me? I mean, teachers are remarkable people. So.

Andrew
Well, they're definitely not doing it for the money.

Kim Commando
No.

Guy Kawasaki
No, they're not. And, you know, I mean, I could tell you something. I've had teachers on my podcast, but I have had no hedge fund managers. Just let me put it that way.

Kim Commando
Now, you also talked about Jane Goodall, and she just turned 90, I think today.

Guy Kawasaki
She's turned today.

Kim Commando
Yes, that's right.

How she got started is super interesting.

Guy Kawasaki
Yes.

And this is another great lesson in being remarkable. So, when Jane Goodall comes from a relatively, well, you know, not rich family, so she didn't go to university and have the whole, like, Oxford kind of education.

So, believe it or not, her schooling was in secretarial skills, and she wound up in Africa with the Leakey foundation. And lucky for her, the secretary of the Leakey foundation left, so there was a position available for a secretary. So Jane Goodall sucked it up and was a secretary for the Leakey foundation.

And from there, she became the Jane Goodall we know with the experts in chimp and the social life of chimps and tools.

And so that's a valuable lesson. And I take it that how you get a job is not as important as what you do once you get the job. So you should not be proud. I mean, if you start as a secretary or a janitor or an intern, so what? I mean, you don't have to be a Harvard MBA to be successful. I don't know if I have any Harvard MBAs in my podcast, so.

Which is interesting, no pun intended. But anyway, so she's a great story. And if there was a person who embodies grace, it is Jane Goodall. She's 90 years old. 90 years old. She travels 300 days a year.

Kim Commando
Wow.

Guy Kawasaki
And, Kim, if you think about it, you know, I don't know about you, but probably it's true for you, too. So, when you and I travel, we have to be on deck for about 1 hour and make one great speech.

Andrew
Right?

Guy Kawasaki
And the rest of the time, we're in our spa, we're getting a mani penny, we're eating. You know, we're eating ramen and all that. But Jane Goodall, from the time she wakes up till she goes to sleep, she's fundraising, she's meeting with school, she's meeting with teachers.

You know, she's meeting with biologists and all that. It's not like she only has to be on for 1 hour and 90 years old, 300 days a year, she's traveling.

Kim Commando
I don't know if I could do 300 days a year traveling.

Guy Kawasaki
I know. I mean, she must be like, she's like the global service of global services. I mean, oh, my God, if I need, you know, I'm telling you, she not catching a private plane, right? She's not doing a Taylor Swift, because if people found out that Jane Goodall was taking a private plane and contributing all that carbon dioxide, I mean, it would not be a good thing. So I don't know if she's in southwest Airlines, eating peanuts. But she ain't on a private. She's not on a Gulf stream, that's for sure.

Kim Commando
Well, it's.

It is remarkable that you were able to pull all these stories together. And you mentioned Gen Z, and I have a Gen Z ertainous, my son, and I actually gave him your book. And I. Yeah.

Guy Kawasaki
And what do you say?

Kim Commando
Oh, yeah. Like, this is like another think and grow rich mom. I'm like, no, it's not.

Guy Kawasaki
It is not. It is not. Think and grow rich. Although, listen, I don't mind if my book has the longevity of think and grow rich. Hallelujah. Hallelujah. But it's not about growing rich. It's about making a difference, and it is.

Kim Commando
And, you know, your success is also seen throughout the book, too. And you don't. You don't stop. I mean, you talk about Jane Goodall. I mean, what you. How many things do you have going on right now?

Guy Kawasaki
I am chief evangelist of canva remarkable people podcast, and I'm a writer. I give speeches and I surf.

Not. Not necessarily in that order. I also have four kids.

Kim Commando
And you're surfing in cold water.

Guy Kawasaki
Yes, I am. That's true. In fact, I'm going surfing right after this.

Kim Commando
Okay.

Guy Kawasaki
By the way, what cars coming in.

Kim Commando
Three weeks, Mister Albert.

It's a 911 turbo s. Holy cow. Yeah. And it's paint to sample. And the color, what color is Albert? Blue.

And they're all Albert blue. It's kind of like a royal blue. And there's only five of these cars in the United States.

Andrew
Oh, wow.

Kim Commando
And so mine will be number five, and I'm really excited about it.

Andrew
How long have you been waiting for it?

Kim Commando
I've been waiting on this car for, like, two and a half years.

Guy Kawasaki
Wow.

Kim Commando
Yes.

Guy Kawasaki
You know what?

I heard that the cars from the Porsche ships over to United States. They dock them in Baltimore. So.

Kim Commando
Thanks, guy. Appreciate that.

Guy Kawasaki
What's the odds of the bridge falling down on your turbo? Oh, my God. That's like maybe a pallet of lead falling from space onto the ship that has your 911. Oh, my God.

Kim Commando
You know what the luck I've been having lately? I better knock on all this wood someplace. Do we have real wood?

Andrew
I don't think so.

Kim Commando
There's nothing here. But again, it's called think. Remarkable. It's available everywhere, right? How much is the book?

Guy Kawasaki
Listen. Everywhere. And listen, Kim. You know what I believe, Kim, you have the power to make a book successful single handedly. So you tell your 500,000 subscribers to read my book.

Kim Commando
Okay, well, we are writing a story about the book. We are.

Guy Kawasaki
You're the best.

Kim Commando
No, for real.

And Ali and I were talking about that yesterday. I said, you know, we should, we should put. We should write a story about the book and then link to the book because, you know, we can use our Amazon affiliate id. We're gonna just make a ton of. No, I'm teasing you. I'm teasing you.

Andrew
Listen to all that grace.

Guy Kawasaki
You know, have you, have you heard the term icky guy?

It's a japanese term and it means like, it's the japanese word for when you find your true calling in life, your passion. It's your ikigai. It's the reason you get up every day. It's ikigai. Ikigai. Remember that word? Okay, so now, so here's the plan. Here's the plan, Kim.

You go and you tell your 500,000 subscribers and all the listeners to buy this book because it's going to help them make remarkable, be remarkable, make the world a better place. And you use your Amazon affiliate, and when all the money you make your affiliate, you pay for that turbo. And then I want you to put custom plates on that turbo that says Ikigai. I g u y.

Kim Commando
You know what? I just might do that. I think I might just, when I register the car, I just might do that because I do have custom plates. Okay. I do.

On the, on the SLS, which is the gullwig, the plate is wingman.

Andrew
Oh, that's good.

Kim Commando
On the, on the Ferrari, we're just gonna.

Guy Kawasaki
On the Ferrari, we're just gonna geek out a little. Okay? So I'll tell you that I had on my car LA 911 st. That was my license plate. And it was because I wanted to put something about a 911 on the plate, but I wanted it so that no one could figure it out. And so LA 911 st stands for last 911 because I'm 69 years old and I figured out that that's probably my last 911 before I die.

But then I just sold that car.

Kim Commando
See, I see. I think customs, like on the Ferrari, the custom plate is nonet 30, no net 30, no net 30.

You know what that is, Andrew?

Andrew
Debt?

Kim Commando
Cash.

Andrew
Oh, no, cash.

Kim Commando
No, no.

Guy Kawasaki
You gotta pay me right off. Right up front?

Kim Commando
Yes. Yeah. You need to pay upfront. Okay. We don't, we don't have terms here. So I did, I just did get recently got back from Japan. And so it would be appropriate for me to have ikigai.

Guy Kawasaki
I think so. I think so. And then that would, you got to take a picture with that license.

Andrew
It'd be good story to.

Kim Commando
You know what? I would love that. I would love that. I'm going to do that. I'm going to do that. All right, so we're going to write about your book and everybody who's watching the podcast, we're going to link to the book and the podcast description as well, guy, and thanks for being here.

Guy Kawasaki
It's been a pleasure. And I have one more goal in my life, which is to get a both of you to use Macintosh's. I just.

Andrew
I guess I could start.

Kim Commando
I don't know.

Andrew
Is canva available on a Mac?

Kim Commando
Oh, my gosh. Really?

I mean, you can take the evangelist.

Guy Kawasaki
Out of Apple, but you can't take the apple out of the evangelist.

Kim Commando
We'll get them on a Mac someday.

Andrew
I'll try it.

Kim Commando
Hey, guy, thanks for being here. Go catch some waves for us.

Guy Kawasaki
Okay. Thank you so much. And listen, if you're listening, don't get too turned off about our discussion of porsches and Ferraris. We're not that kind of people.

Kim Commando
We're good.

Guy Kawasaki
We want you to make a difference and be remarkable. That's the goal.

Kim Commando
That is. That is the goal. And, you know, and to, you know, to pay it forward and to give back.

Guy Kawasaki
Yeah. Amen. Amen.

Kim Commando
Whatever way that you can do that, because I, you know, I try to do that. I mean, we do random acts of kindness on the show. Actually, we're going to. I already have one lined up that we're going to do. And, you know, random act of kindness is just that.

Guy Kawasaki
We don't want Elon Musk to be on some podcast and say, you know, guy and Kim, they were growth and grit, but they just didn't make the transition to grace.

Kim Commando
Now, that'd be awful.

Guy Kawasaki
That would be awful.

Kim Commando
That'd be terrible.

Guy Kawasaki
All right, take care, everybody.

Andrew
Bye bye.

Kim Commando
Thanks, guy.

Andrew
He busted you.

Kim Commando
Oh, he did?

Andrew
You just said, that's interesting, Kim, he totally busted you. What a great conversation. I have to listen to this podcast. I can listen to this guy talk forever.

Kim Commando
I told you he was just phenomenal.

Andrew
Phenomenal.

Kim Commando
All right, still to come here on Kim commando. Today, we are going to talk about circuses.

Andrew
Yes.

Kim Commando
Circuses like you've never seen before and robotic dogs. Terrifying.

Hey, it's Kim commando. Today. We have great comments.

Andrew
Of course we do.

Kim Commando
Okay, just a quick reminder. Make sure that you enter to win a dollar 500 gift card@winfromkim.com. dot. Once again, that's winfromkim.com dot. Lu says oh, yeah. I'm avoiding serious work stuff that needs to be done to be able to listen to fantastic Kim and Adam.

Andrew
He didn't say adam.

Kim Commando
Gosh.

Andrew
Son of a man.

Kim Commando
It's andrew toro Torres.

Andrew
Toro Torres is back.

Kim Commando
Says, I'm turning japanese. I'm turning japanese for Friday's Japan day. Yes, Friday is Japan day. We're gonna go all through the trip and whole show a whole bunch of videos. Scott says, I wonder what Adam is keeping from his current girlfriend.

Andrew
Adam is not.

Kim Commando
I don't know who Adam is in incognito mode.

Andrew
Oh, yeah. Well, of course. All the bad stuff.

Kim Commando
Adam, you sounded just like my father's brother's cousin. Former roommate in college.

Andrew
Well, thank you.

Kim Commando
Ron says maybe I should get a miata.

Andrew
Yeah, get a miata.

Kim Commando
Rita Vader says, great guest. Wow. You know, really, really fabulous. And then we have some scams. People were said that they got scammed about mutual funds investments. We'll talk more about those because we are just running so late on the podcast, but I'm gonna hold this interview.

Andrew
Got. Got away from us.

Kim Commando
It sure did. See, that's a problem. You're having such a great convo.

Andrew
It's not a problem, though. It turned out to be a great conversation. It doesn't matter if it goes long or not. We can cut other stuff.

Kim Commando
Have you ever been to the circus?

Andrew
Yes, I've been to Ringley Brothers and Barnum Bailey's circus.

Kim Commando
Okay. Well, you know, they got in a lot of trouble.

Andrew
Well, I was there when they actually still had animals in the circus. Saw elephants and tigers and a bear riding a bicycle. I mean, the classic circus stuff.

Kim Commando
Well, they got in trouble because of all the animals and the cruelty, and.

Andrew
They got rid of all the animals.

Kim Commando
Now they say this is going to bring them in.

Andrew
What?

Kim Commando
Y'all, I saw the ringling show in Tampa this weekend, and they had a robot dog named Bailey, and I was freaking out as a dog. Mom, this was the perfect addition to the show. She was so cute, and it just made my day. It just made the show ten times better. She was the star of the show.

Andrew
That is adorable.

Kim Commando
So, what do you think?

Andrew
Is it the same robot dog that people are terrified about?

Kim Commando
Yeah, but they gave it, like, a whole new.

Andrew
Yeah, you just put some googly eyes on it and some pink hair, and it's not scary anymore.

Kim Commando
Is that fun?

Andrew
No, no. I mean, it's cool. It's fine for a couple of seconds where you go. Yeah, that's neat. But the circus. I mean, I do. I'm traditionalist. I miss the old circus.

Kim Commando
I like the Trazpiz artists.

Andrew
Yeah, well, that's daring. There's danger involved there. This is just a robot dog walking around.

Kim Commando
Cirque du Soleil.

Andrew
Yes.

Kim Commando
Phenomenal.

Guy Kawasaki
Breathtaking.

Andrew
I go to the Christmas show every single year. Absolutely breathtaking.

Kim Commando
Is it like Santa on the trapeze?

Andrew
No, it's not really Christmassy. You know, they play some Christmas songs and there's sparkles in the background but otherwise they're just doing their Christmas.

Kim Commando
It'd be funny if they had like, like Rudolph on one.

Andrew
Donner and Blitz and catching each other mid air.

That would be fun.

Kim Commando
And the Grinch.

Andrew
So this is not gonna sell you ticket for the circus? For the commando family?

Kim Commando
No. No, not going.

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Guy Kawasaki on being remarkable

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1: Introduction

2: Main Interview

3: Discussion on Technology

4: Personal Insights

5: Conclusion

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