Steph Smith: How to Make Your Writing Stand Out

How I Write

Primary Topic

This episode discusses how writers can differentiate themselves and their work in a crowded online space, focusing on distribution and distinctiveness.

Episode Summary

In this episode, David Perell and Steph Smith delve into the intricacies of making one's writing stand out. They emphasize the importance of distinctiveness and distribution in the realm of online content creation. Steph, with her experience in podcasting at 16z, early involvement with The Hustle, and authorship of "Doing Content Right," shares insights on achieving a unique voice and leveraging various platforms for spreading content. They discuss the pitfalls of conformity in writing and the power of authenticity in building a personal brand. The conversation also covers the strategic aspects of content distribution, the impact of visuals and infographics, and the necessity of engaging with the audience's interests and emotions to create lasting connections and resonate on a deeper level.

Main Takeaways

  1. Distinctiveness is key to standing out as a writer; one must cultivate a unique voice rather than simply following trends.
  2. Consistency in content creation helps in developing one’s voice, but it’s the quality and uniqueness that truly differentiate a writer.
  3. Effective distribution strategies are crucial for reaching the intended audience and ensuring the content is seen.
  4. Incorporating visual elements like infographics can significantly enhance the engagement and understanding of written content.
  5. Building a personal connection with the audience fosters loyalty and a deeper appreciation of the content.

Episode Chapters

1. The Importance of Distinctiveness

Steph Smith emphasizes the need for writers to find and hone a unique voice to stand out among the vast online content. "Distinctiveness doesn’t come from just pedal to the metal every single day."

2. Developing a Unique Voice

The discussion revolves around how writers can develop a unique voice and the importance of authenticity in writing. Steph Smith: "What makes a voice important or distinguished is often how someone actually writes."

3. Strategies for Content Distribution

David and Steph explore effective strategies for distributing content and ensuring it reaches the intended audience. Steph Smith: "It's about how you use social media, email, and viral platforms to spread your message."

4. The Role of Visuals in Writing

They discuss how incorporating visuals, especially infographics, can make written content more engaging and memorable. Steph Smith: "The right infographic is worth a thousand words."

5. Building and Connecting with an Audience

The chapter delves into the significance of building a genuine connection with the audience and understanding their preferences and feedback. Steph Smith: "It’s important to engage with your audience and understand what resonates with them."

Actionable Advice

  1. Identify your unique voice or angle in writing and consistently develop it.
  2. Regularly engage with your audience to understand their preferences and feedback.
  3. Use social media, email, and other platforms strategically to distribute your content.
  4. Incorporate visuals and infographics to enhance engagement and clarity of your message.
  5. Analyze successful content in your niche to identify patterns that you can apply to your own work.
  6. Write authentically, expressing your genuine thoughts and feelings to connect deeply with readers.
  7. Experiment with different content formats and distribution channels to find what works best for you.

About This Episode

There is an intrinsic interestingness inside of you. But, you’re probably suppressing it. Welcome to 96-minutes of learning how to use your interestingness to stand out online.

People

Steph Smith, David Perell

Books

Doing Content Right

Guest Name(s):

Steph Smith

Content Warnings:

None