Choice Hacking
Jennifer L. Clinehens
Dive into the intriguing world of behavioral science and customer experience with "Choice Hacking" by Jennifer L. Clinehens. This podcast provides invaluable insights into how businesses can leverage psychology and behavioral science principles to enhance their customer engagement and decision-making processes. Each episode, hosted by Jennifer, delves into practical strategies and real-world examples from renowned brands, offering listeners actionable advice on applying these techniques in their own business contexts. "Choice Hacking" caters to a wide array of listeners, from marketing professionals and UX designers to startup founders and corporate executives. Jennifer's expert guidance helps demystify complex concepts and shows how subtle changes in the way choices are presented can significantly influence customer behavior. Whether you're looking to refine your customer journey, increase conversions, or simply gain a deeper understanding of the cognitive mechanisms that drive consumer decisions, this podcast is your go-to resource for cutting-edge insights and tips.
Episodes
Why Hermes, Porsche, Ferrari, and Rolex hold their products hostage
In this episode of the Choice Hacking podcast, host Jennifer Kleinhens delves into the world of ultra-luxury shopping, where high-end brands like Hermes, Porsche, Ferrari, and Rolex create artificial scarcity to enhance their allure. The episode discusses how these brands employ complex purchasing systems that require consumers to buy other products, spend significant amounts, and even foster personal relationships with sales associates to even be considered for the opportunity to purchase their most coveted items. These tactics drive up both demand and resale value, manipulating fundamental human drives like scarcity, exclusivity, and the desire for status.
Greatest Hits: The Psychological Failure of New Coke
In this episode of "Choice Hacking," host Jennifer L. Clinehens delves into the New Coke debacle as a landmark marketing failure influenced by psychological biases. She recounts how Coca-Cola, losing market share to Pepsi, launched New Coke in 1985, based on taste tests that suggested a sweeter version would be preferable. However, this decision overlooked the psychological attachment consumers had to the original formula, demonstrating the impact of loss aversion—where people prefer avoiding losses over equivalent gains. Despite New Coke performing well in taste tests, its release provoked a strong negative public reaction, primarily because it replaced an iconic product that had significant sentimental value. The episode explores how action bias and confirmation bias led Coca-Cola's leadership to make hasty decisions, emphasizing the crucial balance between innovation and consumer expectation in product development.