Brainfluence
Roger Dooley
Delve into the fascinating world of consumer psychology and neuromarketing with the "Brainfluence" podcast by Roger Dooley. This engaging series explores how brain science and behavioral research can be applied to marketing, providing listeners with practical insights to enhance their marketing strategies and understand consumer behavior better. Each episode features interviews with leading experts and thought leaders, delving into topics such as psychological persuasion, decision-making processes, and the subtle triggers that influence consumer actions. Whether you're a marketing professional, a business owner, or simply curious about the intersection of psychology and marketing, "Brainfluence" offers valuable lessons and intriguing discussions that will sharpen your business acumen and provide a deeper understanding of the consumer mind. Listeners will find a treasure trove of actionable advice that can transform how they approach marketing and sales. Roger Dooley's expertise in blending scientific research with real-world marketing makes each episode both informative and accessible. The podcast not only highlights cutting-edge research but also focuses on ethical implications, ensuring marketers can use these insights responsibly. Join us on a journey through the brain's role in buying and selling, and discover how to make your marketing efforts more effective and human-centric.
Episodes
Mindstuck with Michael McQueen
In "Mindstuck with Michael McQueen," host Roger Dooley explores the science of changing minds with Michael McQueen, a renowned author and speaker. They discuss the instinctive and rational facets of our minds and how these influence our resistance to new ideas. Key examples include public reactions to recycled water and political polarization. The episode emphasizes understanding and leveraging the instinctive, emotional responses that often overshadow rational thinking. Strategies such as reframing language, using empathetic approaches, and creating psychological safety to facilitate change are thoroughly examined. The conversation also touches on the power of vulnerability and ethical persuasion versus manipulation, highlighting the long-term effectiveness of respectful and empathetic engagement over fear-based tactics.
Micah Solomon: The Art of Exceptional Customer Experience
In this enlightening episode of "Brainfluence," host Roger Dooley discusses the intricacies of exceptional customer experience with Micah Solomon. Solomon, renowned for his expertise in customer service and company culture, shares insights on creating memorable customer interactions that build lasting loyalty. The conversation delves into practical examples of anticipatory customer service, the vital role of front-line employees, and the effective use of technology to enhance the customer experience. Key discussions also touch on the significant impact of small, personalized gestures in customer interactions and the importance of aligning company culture with customer service goals.
The Psychology of Pricing with Leigh Caldwell
In this engaging episode of "Brainfluence," host Roger Dooley is joined by Leigh Caldwell, a behavioral economist and author of "The Psychology of Price." Caldwell discusses the nuanced ways that psychological factors influence pricing strategies and how businesses can harness this knowledge to optimize their pricing. The conversation covers a range of topics including the resistance some businesses have to psychological pricing, the impact of cost on pricing strategies, and the effective use of price differentiation. Caldwell emphasizes that understanding customer psychology can lead to more effective marketing and pricing strategies that align with customer values and decision-making processes. The episode is packed with insights on overcoming common pricing objections and innovative strategies to enhance profitability in various economic climates.